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ADDC 2018 - Dori Adar: What can we learn from games on UX and user behaviour

ADDC 2018 - Dori Adar: What can we learn from games on UX and user behaviour

We push buttons to play games. In return, they push ours.

In this talk I'll discuss five lessons learned on the relationship between games, digital products and humans.

Through vivid examples I will provide key takeaways from the gaming world to apply in almost every digital product design.

More about the talk, authors & slides: https://addconf.com/2018/schedule/what-can-we-learn-from-games-on-ux-and-user-behaviour/
Read about the conference: https://addconf.com

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Transcript

  1. WHAT CAN WE LEARN FROM GAMES ON USER EXPERIENCE www.DoriAdar.com

  2. Pong (1972) Solitaire (1990) CryptoKitties (2017)

  3. But My Product is not a game!

  4. Think of your product as if it was a game

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  6. Spillage dropped 80% Millions saved in maintenance -The Washington Post

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  8. Compelling goals Explicitly clear Just within reach

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  12. COMPELLING GOALS How can you continually engage your players with

    compelling goals?
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  14. I don’t care how great your game is, you have

    only three to five minutes to capture people. David Jones
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  17. Time to Magic = 5 seconds

  18. A Compelling Goal!

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  21. TIME TO MAGIC Can you identify your game’s “magic moment”?

    Can you make it come sooner?
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  23. How to teach Don’t call it a “tutorial” Teach by

    doing
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  30. Become a Pro User Open 2 boards Link 5 wireframes

    Upload a photo Import from CSV
  31. HOW TO TEACH How can you engage your users to

    actively learn your game?
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  34. Every Reward Can Be A Random Reward

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  39. Become a Pro User Open 2 boards Link 5 wireframes

    Upload a photo Import from CSV
  40. SURPRISE

  41. 1 MONTH OF FULL PRO USER ACCESS

  42. REWARDS Can you identify points where you can reward randomly?

    Can you spare some tangible rewards?
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  49. STORY How can you “stop your story” in the middle

    to get your players curious to come back?
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  52. Think of your product as if it was a game

  53. Thank You www.DoriAdar.com