ADDC 2018 - Dori Adar: What can we learn from games on UX and user behaviour

We push buttons to play games. In return, they push ours.

In this talk I'll discuss five lessons learned on the relationship between games, digital products and humans.

Through vivid examples I will provide key takeaways from the gaming world to apply in almost every digital product design.

More about the talk, authors & slides: https://addconf.com/2018/schedule/what-can-we-learn-from-games-on-ux-and-user-behaviour/
Read about the conference: https://addconf.com

Transcript

1. WHAT CAN WE
   LEARN FROM
   GAMES
   ON USER
   EXPERIENCE
   www.DoriAdar.com
   

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2. Pong (1972) Solitaire (1990) CryptoKitties (2017)
   

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3. But My Product is not
   a game!
   

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4. Think of your product as if
   it was a game
   

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6. Spillage dropped 80%
   Millions saved in maintenance
   -The Washington Post
   

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8. Compelling goals
   Explicitly clear
   Just within reach
   

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12. COMPELLING GOALS
    How can you continually engage your players
    with compelling goals?
    

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14. I don’t care how great your game is,
    you have only three to five minutes to
    capture people.
    David Jones
    

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17. Time to Magic = 5 seconds
    

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18. A Compelling
    Goal!
    

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21. TIME TO MAGIC
    Can you identify your game’s “magic moment”?
    Can you make it come sooner?
    

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23. How to teach
    Don’t call it a “tutorial”
    Teach by doing
    

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30. Become a Pro User
    Open 2 boards
    Link 5 wireframes
    Upload a photo
    Import from CSV
    

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31. HOW TO TEACH
    How can you engage your users to
    actively learn your game?
    

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34. Every Reward
    Can Be
    A
    Random
    Reward
    

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39. Become a Pro User
    Open 2 boards
    Link 5 wireframes
    Upload a photo
    Import from CSV
    

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40. SURPRISE
    

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41. 1 MONTH OF FULL
    PRO USER ACCESS
    

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42. REWARDS
    Can you identify points where you can reward
    randomly? Can you spare some tangible rewards?
    

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49. STORY
    How can you “stop your story” in the middle to get
    your players curious to come back?
    

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52. Think of your product
    as if it was a game
    

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53. Thank You
    www.DoriAdar.com
    

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