In Numbers We Trust

Finding the right Key Performance Indicators are essential if you would like to build a successful product. In my talk, I would like to show you how to find the best KPIs for your product and what kind of tools you can use to track them.

Transcript

1. IN NUMBERS WE TRUST AKOS BOROS
2. #GETTEP #CAPTURLYANALYTICS TEP Gamified Fitness Application
 Featured in 102 App Stores
 60K+ registered users
 2nd prize at the Microsoft Imagine Cup
 Full-stack online analytics for online businesses
 Current version was released this spring
 Qualitative and quantitative analytics
 CAPTURLY
3. #GETTEP #CAPTURLYANALYTICS WHAT TYPE OF METRICS WE HAVE? PRODUCT Business Development
4. #GETTEP #CAPTURLYANALYTICS QUANTITATIVE METRICS FOR THE PRODUCT TEAMS IN MOBILE APPS?
5. #GETTEP #CAPTURLYANALYTICS WHAT IS A KPI? "by setting KPIs the company enables the team to make smart business decisions about the direction of all current projects” “A performance indicator or key performance indicator (KPI) is a type of performance measurement. KPIs evaluate the success of an organization or of a particular activity (such as projects, programs, products, and other initiatives) in which it engages.”
6. #GETTEP #CAPTURLYANALYTICS WHAT KIND OF KPIS CAN WE HAVE? ▸ It differs app by app ▸ There are best practices ▸ We can set up more ▸ Main KPIs vs trackable metrics ▸ Mostly quantitative
7. #GETTEP #CAPTURLYANALYTICS HOW TO TRACK CONVERSION (FUNNELS)? ▸ Identify your goal(s) ▸ Identify your KPIs (which support the goals) ▸ Detect the main actions during the usage of your app ▸ Set up the tracking of these actions (events) ▸ We can have more than one conversion funnel ▸ One-way or multi-way conversion funnels
8. #GETTEP #CAPTURLYANALYTICS CONVERSION FUNNEL SET UP EXAMPLE I. - TEP Store visit App download App launch
9. #GETTEP #CAPTURLYANALYTICS CONVERSION FUNNEL SET UP EXAMPLE I. - TEP User
 registration Activity
 tracking Activity
 sharing In-app
 purchase
10. #GETTEP #CAPTURLYANALYTICS CONVERSION FUNNEL SET UP EXAMPLE II. - AMAZON (OR ANY OTHER ECOMMERCE APP) App
 opening Is user
 logged in? Search Visit product
 page Add
 to list Add
 to cart Login? Checkout
11. #GETTEP #CAPTURLYANALYTICS HOW CAN YOU TRACK QUALITATIVE DATA IN MOBILE APPS? User interviews Appsee
12. #GETTEP #CAPTURLYANALYTICS THANK YOU VERY MUCH FOR YOUR ATTENTION! Akos Boros
 COO at Capturly
 akos@capturly.com