CMNS220 - The codes of authenticity

Based on:

Goldman, Robert and Stephen Papson. “Authenticity in the Age of the Poseur.” Sign Wars: The Cluttered
Landscape of Advertising. New York: Guilford, 1996. 141-186.

Peterson, Richard. “Authenticity: A Renewable Resource.” Creating Country Music: Fabricating Authenticity
(Chicago: University of Chicago Press, 1997) 205-220.

Kembrew, McLeod, “Authenticity Within Hip-Hop and Other Cultures Threatened with Assimilation.”
Journal of Communication 49.4 (1999): 134-150.

Transcript

1. understanding television 220 authenticity
2. What is authenticity? AUTHENTICITY IN THE AGE OF THE POSEUR Goldman and Papson 01 220
3. A bourgeois conception of authenticity: a self able to project unmediated, spontaneous expression of personal identity. However, in commercial culture the free will of the individual is trapped in the determinism of commodity structure AUTHENTICITY IN THE AGE OF THE POSEUR Goldman and Papson 01 220
4. Authenticity in ads. From informative to hyperreal commercials https://storify.com/AlbertoLusoli/authenticity#publicize AUTHENTICITY IN THE AGE OF THE POSEUR Goldman and Papson 01 220
5. In group of 2-3 ppl, identify 3 or more brands of shoes or restaurant chains or coffeshop or sport apparel and order them according to their level of authenticity. Then try to reflect on why you have classified them in that specific order. AUTHENTICITY IN THE AGE OF THE POSEUR Goldman and Papson 01 220
6. Authenticity is defined by juxtaposition: it is defined by what it isn’t. What real hip hop is? AUTHENTICITY WITHIN HIP-HOP McLeod, Kembrew 01 220
7. Authentic as opposed to manufactured product of culture and not manufactured (commodification) Authentic as opposed to fake: an original piece of art, not its reproduction Authentic as opposed to changed. A relic. A primordial form (the hip hop old school) Authentic reproduction as opposed to kitsch reproduction. A high fidelity reconstruction or restoration Authentic as credible: which is believable in the current context Authentic as real and not imitative (!) SIX KIND OF AUTHENTICITY McLeod, Kembrew 01 220
8. If you want to discuss your ideas or review your Short/Term paper with me , send an email asking to schedule an appointment during office hours. You can find me in Room K-8661 on Monday, from 13,30 to 14.20 OFFICE HOURS 01 220
9. K-8661 on Monday, from 13,30 to 14.20 alusoli@sfu.ca Alberto Lusoli twitter.com/albertolusoli #CMNS220 You can also find me at: * See you next week