Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product failures
Search
alexhorre
February 07, 2012
Design
130
0
Share
Embed
Copy iframe code
Copy JS code
Copy link
Start on current slide
Product failures
North East New Tech
alexhorre
February 07, 2012
More Decks by alexhorre
See All by alexhorre
Product Management
alexhorre
5
160
Other Decks in Design
See All in Design
第18回サイゼミ
lw
1
4k
2026年、デザイナーはなにに賭ける?
0b1tk
0
580
なぜ、インサイトを貯めるのか?
tajima_kaho
2
2.2k
30分でわかるインサイトマネジメント(2025年12月バージョン)
centou
1
670
セブンデックス プロジェクト事例 / innovation Scenes
sevendex
1
1.1k
改正JISを見据えた、企業のアクセシビリティ対応ロードマップ
securecat
1
400
Drawing for Animation
lynteo
2
300
トランジションの冒険 自分と世界を変える冒険の書 / Transition Adventure
dmattsun
2
110
「使いやすさ」だけでは、「勝てる」サービスにはならない。〜KPIとUXの分断を埋める、サービス戦略という「指針」〜
nbkouhou
2
440
CULTURE DECK/Creative Director
mhand01
0
1.3k
デザインの文脈を理解する:エンジニアがデザインカンファレンスに参加して得た学びと気づき
hypebeans
0
230
Техники структурирования беседы с собой, заказчиком и командо
ashapiro
0
180
Featured
See All Featured
Visual Storytelling: How to be a Superhuman Communicator
reverentgeek
2
560
The Illustrated Guide to Node.js - THAT Conference 2024
reverentgeek
1
390
Fight the Zombie Pattern Library - RWD Summit 2016
marcelosomers
234
17k
How to build an LLM SEO readiness audit: a practical framework
nmsamuel
1
780
How To Stay Up To Date on Web Technology
chriscoyier
790
250k
How to Talk to Developers About Accessibility
jct
2
240
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
21
1.5k
Highjacked: Video Game Concept Design
rkendrick25
PRO
1
400
How to Get Subject Matter Experts Bought In and Actively Contributing to SEO & PR Initiatives.
livdayseo
0
140
Noah Learner - AI + Me: how we built a GSC Bulk Export data pipeline
techseoconnect
PRO
0
200
Ruling the World: When Life Gets Gamed
codingconduct
0
260
Everyday Curiosity
cassininazir
0
230
Transcript
@ alexhorre Life is too damn short for product fails
slowly ruining your life. Tuesday, 7 February 12
Why do they still happen? Products are everywhere. Yet they
still seem to fail at the one basic thing—how we use them. Tuesday, 7 February 12
It’s behaviour, stupid How we use them is how we
behave around them. We use our senses, intuition, inference to figure things out. Tuesday, 7 February 12
Finding middle road The methodology of Behaviour-Driven Development & a
well-plugged book: Lean Startup by Eric Ries Tuesday, 7 February 12
Behaviour-Driven Development It’s simple: Customer has problem Problem defines features
Features inherent human behaviour Build features around this behaviour Tuesday, 7 February 12
Lean Startup Build. Measure. Learn. Tuesday, 7 February 12
Microsoft Word Every new feature request is already in it.
Tuesday, 7 February 12
Printers, don’t get me started Awful product numbers and “piece
of shit, work!” Tuesday, 7 February 12
It’s suppose to do that... Twisting and bending your dock
cable Tuesday, 7 February 12
Starbucks hot cups* (UK) Don’t take the lid off—I dare
you. Tuesday, 7 February 12
The washer says what? ‘B’ stands for boil wash? Finally—thank
you. Tuesday, 7 February 12
Push and pull It’s not that hard—but... Tuesday, 7 February
12
Universal remotes :-( Tuesday, 7 February 12
Borrowing a pc laptop For fucks sake... Tuesday, 7 February
12
Thermostats To infinity and beyond Tuesday, 7 February 12
A new hope Apple designers get it. Tuesday, 7 February
12
Or just copy the shit-out-of-it Because you’re envious of it
Tuesday, 7 February 12
Tuesday, 7 February 12
Tuesday, 7 February 12
@ nenewtech Tuesday, 7 February 12
@ nenewtech Tuesday, 7 February 12