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Product failures

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Avatar for alexhorre alexhorre
February 07, 2012

Product failures

North East New Tech

Avatar for alexhorre

alexhorre

February 07, 2012

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Transcript

  1. @ alexhorre Life is too damn short for product fails

    slowly ruining your life. Tuesday, 7 February 12
  2. Why do they still happen? Products are everywhere. Yet they

    still seem to fail at the one basic thing—how we use them. Tuesday, 7 February 12
  3. It’s behaviour, stupid How we use them is how we

    behave around them. We use our senses, intuition, inference to figure things out. Tuesday, 7 February 12
  4. Finding middle road The methodology of Behaviour-Driven Development & a

    well-plugged book: Lean Startup by Eric Ries Tuesday, 7 February 12
  5. Behaviour-Driven Development It’s simple: Customer has problem Problem defines features

    Features inherent human behaviour Build features around this behaviour Tuesday, 7 February 12