Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Product failures
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
alexhorre
February 07, 2012
Design
0
130
Product failures
North East New Tech
alexhorre
February 07, 2012
Tweet
Share
More Decks by alexhorre
See All by alexhorre
Product Management
alexhorre
5
150
Other Decks in Design
See All in Design
「ツール」から「パートナー」へ。AI伴走時代のUXデザインとは?~操作を減らし、成果を最大にするための設計~
ncdc
1
280
OSO2025-マサカリと太陽:伝え方の情報デザイン
majimasachi
0
750
つくり方を変えていく | change-how-we-build
mottox2
2
700
TUNAG BOOK 2024
stmn
PRO
0
1.5k
インハウスデザイン組織で挑む自社ブランディング
mixi_design
PRO
0
130
デザイナーが主導権を握る、AI協業の本音と実践
satosio
7
3.1k
第18回サイゼミ
lw
1
3.6k
アイデアを加速させる!Firefly ボードで発想の幅を広げよう
connecre
1
350
Storyboard Exercise: Chase Sequence
lynteo
1
250
AI時代に求められるUXデザインのアプローチ
xtone
0
1.3k
見栄えと使いやすさの先にある 特別感 をデザインする / Designing a Sense of Specialness Beyond Aesthetics and Usability
bitkey
PRO
0
280
ClaudeCodeでマーケターの課題を解決する
kenichiota0711
10
10k
Featured
See All Featured
WCS-LA-2024
lcolladotor
0
500
Understanding Cognitive Biases in Performance Measurement
bluesmoon
32
2.8k
ラッコキーワード サービス紹介資料
rakko
1
2.8M
Unlocking the hidden potential of vector embeddings in international SEO
frankvandijk
0
210
Test your architecture with Archunit
thirion
1
2.2k
How To Speak Unicorn (iThemes Webinar)
marktimemedia
1
410
What's in a price? How to price your products and services
michaelherold
247
13k
Context Engineering - Making Every Token Count
addyosmani
9
770
ReactJS: Keep Simple. Everything can be a component!
pedronauck
666
130k
Ethics towards AI in product and experience design
skipperchong
2
240
The State of eCommerce SEO: How to Win in Today's Products SERPs - #SEOweek
aleyda
2
10k
Claude Code どこまでも/ Claude Code Everywhere
nwiizo
64
54k
Transcript
@ alexhorre Life is too damn short for product fails
slowly ruining your life. Tuesday, 7 February 12
Why do they still happen? Products are everywhere. Yet they
still seem to fail at the one basic thing—how we use them. Tuesday, 7 February 12
It’s behaviour, stupid How we use them is how we
behave around them. We use our senses, intuition, inference to figure things out. Tuesday, 7 February 12
Finding middle road The methodology of Behaviour-Driven Development & a
well-plugged book: Lean Startup by Eric Ries Tuesday, 7 February 12
Behaviour-Driven Development It’s simple: Customer has problem Problem defines features
Features inherent human behaviour Build features around this behaviour Tuesday, 7 February 12
Lean Startup Build. Measure. Learn. Tuesday, 7 February 12
Microsoft Word Every new feature request is already in it.
Tuesday, 7 February 12
Printers, don’t get me started Awful product numbers and “piece
of shit, work!” Tuesday, 7 February 12
It’s suppose to do that... Twisting and bending your dock
cable Tuesday, 7 February 12
Starbucks hot cups* (UK) Don’t take the lid off—I dare
you. Tuesday, 7 February 12
The washer says what? ‘B’ stands for boil wash? Finally—thank
you. Tuesday, 7 February 12
Push and pull It’s not that hard—but... Tuesday, 7 February
12
Universal remotes :-( Tuesday, 7 February 12
Borrowing a pc laptop For fucks sake... Tuesday, 7 February
12
Thermostats To infinity and beyond Tuesday, 7 February 12
A new hope Apple designers get it. Tuesday, 7 February
12
Or just copy the shit-out-of-it Because you’re envious of it
Tuesday, 7 February 12
Tuesday, 7 February 12
Tuesday, 7 February 12
@ nenewtech Tuesday, 7 February 12
@ nenewtech Tuesday, 7 February 12