Improve your Android app metrics

188d21276bb66a963a62e02a74146c78?s=47 alexisfogel
November 09, 2015

Improve your Android app metrics

Description and example of different actions that can be taken on to improve app metrics

188d21276bb66a963a62e02a74146c78?s=128

alexisfogel

November 09, 2015
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  1. Improve your app metrics in weeks @alexisfogel

  2. 0 200 400 600 800 1000 1200 From the Play

    Store to your app 1000 Visitor on Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user -95%
  3. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 150 Play store Download 53 Early retained user 105 First significant action App improvement
  4. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user Onboarding optimization
  5. 0 200 400 600 800 1000 1200 Onboarding optimization 1000

    Visitor on Play Store 150 -85% Play store Download 63 -40% Early retained user 105 -30% First significant action -94%
  6. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 150 Play store Download 53 Early retained user 105 First significant action Play Store improvement
  7. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user Play Store optimization
  8. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 250 -75% Play store Download 88 -50% Early retained user 175 -30% First significant action Play Store optimization -91%
  9. Experiments

  10. Dashlane makes identity and payments simple and secure everywhere

  11. Highly secure, cloud-enabled password manager and digital wallet Available on

    Mac, PC, iOS and Android
  12. Hi-res icon Feature graphic Screenshots Promo video Short description Full

    description
  13. Fomer wallet icon Materialized wallet icon Shield icon + 3.8%

    + 3.8%
  14. Former Images New images ≈ -3%

  15. None
  16. Former image Video + Former image Video + New image

    + 4% + 3.6%
  17. Former Tagline New Tagline ≈ -6%

  18. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 150 Play store Download 53 Early retained user 105 First significant action App improvement Play Store improvement
  19. 1 2 3

  20. +59% Multi-device conversion

  21. Short term metrics is not always the right way to

    measure success
  22. None
  23. +0% No material impact on Week 2 retention.

  24. Adding new features does not always improve retention …That does

    not mean you should not add features
  25. None
  26. None
  27. +0% No material impact on Week 2 retention.

  28. Redesigning your app does not always improve retention …That does

    not mean you should not improve your app design
  29. 3x the volume of new accounts over 4 weeks we

    got Featuring
  30. None
  31. 0 200 400 600 800 1000 1200 1000 Visitor on

    Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user Top of funnel optimization
  32. 0 500 1000 1500 2000 2500 3000 3500 3000 Visitor

    on Play Store 450 -85% Play store Download 315 -30% First significant action 157 -50% Early retained user Top of funnel optimization
  33. 0 500 1000 1500 2000 2500 3000 3500 3000 Visitor

    on Play Store 750 -75% Play store Download 525 -30% First significant action 315 -40% Early retained user Overall optimization X6
  34. Wrapping up Try Play Store Experiments Run candid tests when

    it comes to messaging Test disruptive app changes … and don’t be stuck on short term metrics Optimizing your Play Store page with experiments is a great and cheap start to improve your app metrics Your users are different than other apps so don’t take anything for granted App optmization is more powerful when you do impactful changes
  35. Thank you! Questions? @alexisfogel