Improve your Android app metrics

Description and example of different actions that can be taken on to improve app metrics

Transcript

1. Improve your app metrics in weeks @alexisfogel
2. 0 200 400 600 800 1000 1200 From the Play Store to your app 1000 Visitor on Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user -95%
3. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 150 Play store Download 53 Early retained user 105 First significant action App improvement
4. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user Onboarding optimization
5. 0 200 400 600 800 1000 1200 Onboarding optimization 1000 Visitor on Play Store 150 -85% Play store Download 63 -40% Early retained user 105 -30% First significant action -94%
6. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 150 Play store Download 53 Early retained user 105 First significant action Play Store improvement
7. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user Play Store optimization
8. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 250 -75% Play store Download 88 -50% Early retained user 175 -30% First significant action Play Store optimization -91%
9. Experiments
10. Dashlane makes identity and payments simple and secure everywhere
11. Highly secure, cloud-enabled password manager and digital wallet Available on Mac, PC, iOS and Android
12. Hi-res icon Feature graphic Screenshots Promo video Short description Full description
13. Fomer wallet icon Materialized wallet icon Shield icon + 3.8% + 3.8%
14. Former Images New images ≈ -3%
16. Former image Video + Former image Video + New image + 4% + 3.6%
17. Former Tagline New Tagline ≈ -6%
18. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 150 Play store Download 53 Early retained user 105 First significant action App improvement Play Store improvement
19. 1 2 3
20. +59% Multi-device conversion
21. Short term metrics is not always the right way to measure success
23. +0% No material impact on Week 2 retention.
24. Adding new features does not always improve retention …That does not mean you should not add features
27. +0% No material impact on Week 2 retention.
28. Redesigning your app does not always improve retention …That does not mean you should not improve your app design
29. 3x the volume of new accounts over 4 weeks we got Featuring
31. 0 200 400 600 800 1000 1200 1000 Visitor on Play Store 150 -85% Play store Download 105 -30% First significant action 53 -50% Early retained user Top of funnel optimization
32. 0 500 1000 1500 2000 2500 3000 3500 3000 Visitor on Play Store 450 -85% Play store Download 315 -30% First significant action 157 -50% Early retained user Top of funnel optimization
33. 0 500 1000 1500 2000 2500 3000 3500 3000 Visitor on Play Store 750 -75% Play store Download 525 -30% First significant action 315 -40% Early retained user Overall optimization X6
34. Wrapping up Try Play Store Experiments Run candid tests when it comes to messaging Test disruptive app changes … and don’t be stuck on short term metrics Optimizing your Play Store page with experiments is a great and cheap start to improve your app metrics Your users are different than other apps so don’t take anything for granted App optmization is more powerful when you do impactful changes
35. Thank you! Questions? @alexisfogel