Aoba-BBT's Corporate Brochure

EMPOWERING GLOBAL LEADERS WITH INNOVATIVE EDUCATION AND A WORLD-CLASS PERSPECTIVE
COMPANY BROCHURE A Lifetime Empowerment Institute

Copyright © Aoba-BBT, Inc. All rights reserved. (2024/10/01 final update)
Aoba-BBT (formerly Business Breakthrough) was established in 1998 with the aim of building an intellectual platform for continuous learning, enabling business professionals to stay up to date in the rapidly changing business paradigms of the 21st century. Our company is committed to its mission of "nurturing global leaders," primarily through online education, supporting both companies and individuals who aspire to create new value on a global stage. In this process, we have pioneered various initiatives to position ourselves as leaders, such as launching the world's first 24-hour business education CS broadcasting station (BBT757ch), developing our own online learning system (AirCampus®), and establishing Business Breakthrough University—the first 100% online university in Japan accredited by the Ministry of Education (offering both MBA and undergraduate programs). These initiatives have become the cornerstone of our current "Recurrent Education" segment. Since 2013, we have expanded our platform to include international schools for learners aged 1 to 18. This "Platform Service" segment has grown to account for approximately half of our company’s sales and operating profit. Now, as we approach the quarter-century mark since our founding, we see this moment as the start of our second chapter, where we continue to pursue innovation in education every day. CEO Iwao Shibata Cultivating Global Leaders through a Global Perspective and Innovative Education 2

A Leading EdTech Company at the Forefront of Global Education Equipping individuals, from early childhood to executive level, with essential skills that cannot be replaced by AI. 3 MISSION Nurturing Leaders Who Thrive Globally (The Source of Lifelong Vitality) VISION Life-Time Empowerment (LTE) VALUE A network of knowledge that expands the potential of human capabilities.

Our Credo (Our Promise) : "Empowering a World of Lifelong Learning" To realize better learning experiences for learners and cultivate global leaders, we ourselves must lead with sound judgment and problem-solving abilities, guided by the principles of leadership and action. 4 To those who gather in our learning spaces https://aoba-bbt.com/wp-content/uploads/2024/04/credo_en.pdf To our communities To our employees and faculty To our shareholders The full text of Our Credo (Our Promise) :

INDEX History of Our Company 07　Company History ・Leading the education
industry with "Recurrent Education and International Education" 08　Business Segments ・Recurrent Education Business, Platform Services Business 1 0　Expansion Strategy in Growing Markets ・Aoba-BBT's uniqueness and competitive advantage in growing markets ◆ Corporate, IT Management, and English Education 12　Features of Corporate, IT Management, and English Education Business 13　Educational Services 14　Educational Service Menu ◆ University-related 25　Features of University-related Business 26　Educational Services 27　Educational Service Menu ◆ International School-related 32　Features of Related Business 33　Results and Achievements ・Results and achievements of the platform business ・From Campus Investment to AI & Digital Investment 35　Educational Services 36　Educational Service Menu 39　The Startup Hub: Alumni Success Stories 40　Book Publications 4 1　Human Capital Policies and SDGs Initiatives 43　Company Overview 5 PART 1 Recurrent Education Business PART 2 Platform Services Business PART 3 Company Overview PART 4

1 6 History of Our Company ▪ Company History 　・Leading
the education industry with "Recurrent Education and International Education" ▪ Business Segments 　・Recurrent Education Business, Platform Services Business ▪ Expansion Strategy in Growing Markets 　・Aoba-BBT's uniqueness and competitive advantage in growing markets

Leading the Industry through "Recurrent and International Education" To produce leaders who excel globally, we are growing through pioneering initiatives and M&A strategies, the first of their kind in Japan. 1998:　Launched the world’s first 24-hour management education channel on "SkyPerfecTV!" (Channel 757) 2001:　Started Japan’s first joint MBA program with Bond University in Australia, the "Bond-BBT MBA" 2002:　Began offering Japan’s first proprietary e-learning platform (AirCampus®) 2003:　Obtained Japan’s first patent for a remote education (viewing authentication) system business model 2005:　Established Japan’s first 100% online university, "BBT Graduate University" Listed on the Tokyo Stock Exchange Mothers Market 2009:　Obtained the first U.S. patent for a remote education (viewing authentication) system business model 2010:　Established Japan’s first 100% online business administration faculty, "BBT University Faculty of Business Administration" 2011:　Acquired At-Home English Conversation as a subsidiary, establishing BBT Online Co., Ltd. 2013:　Acquired Aoba International Educational Systems Co., Ltd. as a subsidiary ⇒ Japan’s first listed company to operate an international school 7 2014:　Acquired Modern Early Childhood Education Development Co., Ltd. as a subsidiary (now: Aoba Japan Bilingual Preschool) ⇒ First Japanese bilingual preschool to be certified by the International Baccalaureate 2015:　Acquired Summerhill International Co., Ltd. as a subsidiary 2016:　Acquired Tokyo Rainbow International School as a subsidiary　 Acquired Waseda International School as a subsidiary 2019:　Acquired Little Angels Academy Co., Ltd. (now MIST) as a subsidiary (Cambridge International Certification) ⇒ Japan’s first educational institution to hold two major international curricula Acquired ITpreneurs Japan Asia Pacific Co., Ltd. as a subsidiary 2021: Acquired Blending Japan Co., Ltd., an online English conversation service for children, as a subsidiary Acquired Nihon Quint Co., Ltd., an IT management business, as a subsidiary 2024: Acquired MentorMe Co., Ltd. as a subsidiary

Two Major Segments and Five Business Domains Aoba-BBT operates under two major segments: the Recurrent Education business and the Platform Services business. The Recurrent Education business is primarily composed of online programs targeted at working professionals and includes four key areas: University-related business, Corporate Training business, IT Management business, and English Education business. On the other hand, the Platform Services business is centered around the International School business, which provides face-to-face international education services for children from preschool to high school. By doing so, we offer an educational platform that caters to a wide age range, from early childhood to executive level, supporting lifelong learning through both online and in-person services. ② Corporate 　 Training Business ③ IT Management Business ① University-Related Business Online In-Person Children (Preschool ～High School) Recurrent Education Business Platform Services Business ⑤ International School Business ④ English Education 　 Business 8 Business Segment (1/2) Two Major Segments: Recurrent Education and Platform Services Working Professionals 　　(General Employees ～Executives)

The ability to leverage AI as an ally Early childhood Students (Elementary, Junior High, High School) General employees Middle management Executives Required Skill Proportions Platform Services Recurrent Education Inquiry skills & English proficiency & Global perspective Problem -Solving Skills Hardskills ・IT ・Statistics ・Finance ・Marketing Abilities that cannot be replaced by AI Proportion of Required Skills Skills Needed to Thrive in the AI Era Softskills ・Leadership ・Communication 　(English) 9 Business Segment (2/2) Developing global leaders equipped with essential skills that cannot be replaced by AI, from early childhood to executive level Conceptualiza tion Ability ・Conceptualization 　ability From 0 to 1 • Ability to master technology • Problem identification and solving skills • Conceptualization ability • Leadership • Inquiry skills • Communication skills for engaging in dynamic discussions in English

10 　Source : ISC Research "International School data for 2024" (as for July 2024) 7.3M 693,630 14,457 # of Schools # of Students # of Teachers Growth Potential 60％ 56％ 50％ 76％ US$ 64.0bn The Growing Market of Global International Schools (2014～2024) Market Size of Recurrent Education in Japan 2020 2021 2022 2023 2,500 5,000 7,500 10,000 0 E-Learning CAGR 10-15% (100M yen) Recurrent Language Business Corporate Training E-Learning source : Yano Research Institute Ltd. Aoba-BBT's Uniqueness and Competitive Advantage in Growth Markets Targeting the international school market in Japan and Asia. Focusing on the growing e-learning and recurrent education market, even within the maturing corporate training and language education markets. Recurrent Education Business Platform Services Business

2 11 Recurrent Education Business ▪ Features of Corporate ▪
Educational Services ▪ Educational Services Menu

University-related Business Features of Corporate, IT Management, and English Education Business Features ▪ From 2022 to 2023, the number of leads acquired for corporate human resource development business increased by 120%. The acquisition of new clients accelerated, strengthening the foundation for business growth ▪ The number of new contracting companies increased by 132%, significantly expanding our presence in the corporate human resource development market. 12 Features of Corporate, IT Management, and English Education Business A customized solution to develop next-generation leaders and immediate assets who can adapt to an era of transformation. Achievements ▪ Selected for the "100 Best Guides" by Japan Human Resource News (2024) ▪ Hosted the Aoba-BBT Recurrent Summit (since 2021) ▪ Launched the "BBT Professional Talent Research Group" in collaboration with leading organizational HR expert Shunsuke Takahashi (2023) ▪ Began new business development support (2024) Future Growth Strategies ▪ Aim to become a leading company in the corporate human resource development market by advancing further development investments and diversifying educational content. ▪ Provide a flexible education model that adapts to change, addressing the need to develop next-generation executives based on succession planning.

University-related Business Features of Corporate, IT Management, and English Education Business Purpose Service Menu Corporate Solutions         We offer educational content across a wide range of fields to ensure that university students, young professionals, and executives alike can acquire the skills they need. Conceptualization Program *For details, see P.18-19 Soft Skills Program *For details, see P.20-21 Hard Skills Program *For details, see P.22 Problem-Solving Program *For details, see P.23-24 Comprehensive Program *For details, see P.17 Corporate Talent Development Solutions Digital (DX) & IT Talent Development Entrepreneur Development Global Talent Development New Business Development 13 Next-Generation Executive Talent Development Educational Services (From university students to working adults) Provide a wide range of educational content that can be continuously tailored to meet specific goals.

University-related Business Features of Corporate, IT Management, and English Education Business Service Details 　　　　　　　　　　 Development of global talent, digital and IT professionals, entrepreneurs, and the creation of new businesses We offer a wide range of services in IT service management and project management, including key areas for promoting DX, such as Agile and DevOps. Our services include conducting training, developing educational materials, training instructors, and providing certification exams. We deliver talent development and organizational development services essential for the future. From New Employees to Executives (All Business Professionals) We help individuals think through profitable business models to turn their ideas into viable businesses, guiding them through the process of planning and executing business plans. While starting a business is not always the ultimate goal, the program aims to cultivate an entrepreneurial mindset and approach to life. From New Employees to Executives (All Business Professionals) To support entrepreneurs, new business development within companies, and the cultivation of next-generation executive talent, experienced mentors provide multifaceted support. These mentors offer personalized advice and guidance tailored to individual needs, helping participants achieve sustainable growth. From New Employees to Executives (All Business Professionals) We provide services aimed at developing global talent who can achieve results in business, with a focus on communication, leadership, and management. We offer a wide variety of programs, ranging from English conversation to executive development. We also have extensive experience in implementing customized programs for self-development and next-generation leadership training. From New Employees to Executives (All Business Professionals) Entrepreneur Development Digital (DX) & IT Talent Development New Business Development Global Talent Development 14 Primary Target

University-related Business Features of Corporate, IT Management, and English Education Business ・Those who do not naturally stand out within the company's management. ・Next-generation executive talent development has been emphasized under the keyword succession planning 　in Europe and the U.S. for over 20 years. 15 　Planning 　 (Project/Concepy) 　Development 　 (Management, Leadership, Business Planning) 　Appointment/ 　Promotion Framework for Next-Generation Executive Talent Development ・Defining Talent 　Requirements ・Planning Overall Design ・Selection/Assessment Since training programs that include multiple complex elements are required, there are few educational institutions in Japan that can offer such proposals. ▪ Training ▪ Action Learning ・Strategic Thinking ・Executive Mindset ・Leadership ・Solving the company's own 　management issues Next-Generation Executive Talent Development Develop executive talent capable of leading discontinuous organizational transformation in response to the uncertainty of the business environment.

University-related Business Features of Corporate, IT Management, and English Education Business Executives Managers New Working Professionals Conceptualization Program Soft Skills Program Hard Skills Program Problem-Solving Program Proportion of Required Skills Position (Age Group) Conceptualization Ability Comprehensive Program The ability to create something from zero and discover new directions. Soft skills ・Leadership ・Communication ・English Hard skills ・IT　　・Finance ・Statistics　・Marketting Problem-Solving Ability The ability to accurately grasp the reality and essence of situations or problems faced, and respond appropriately. 16 Corporate Talent Development Solutions We propose training and reskilling opportunities tailored to meet customer needs, essential for thriving in rapidly changing times.

University-related Business Features of Corporate, IT Management, and English Education Business 17 　　　　 Comprehensive Competency Program Primary Target From over 7,000 hours of Aoba-BBT's video content, we carefully select '15 hours' of material that we believe current executives should learn from 'now' and provide it 'monthly.' This not only updates their accumulated management knowledge and awareness of external environments but also broadens their perspectives and sharpens their insights. This online program features flagship content called 'Kenichi Ohmae Live,' presented by renowned global management consultant Kenichi Ohmae, which airs for two hours every week and focuses on macroeconomic trends and corporate management. Participants can learn from video content specialized in management, covering fundamental business skills and the latest business models. Acquire knowledge that allows for an overview of the entire business, along with the ability to recognize and solve problems. Service Details Service Menu 　　 This program offers a fully online curriculum that is individually optimized for each employee. Based on the employees' self-assessment, an online consultation with a curriculum planner or AI analysis is conducted to propose personalized curricula and courses. Through proactive learning, we achieve a high completion rate and significant learning hours. BBT Personalization (Planner Version/ AI Version) New Employees to Executives (All Business Professionals) AirSearch BBT Insights 　　 This learning site is designed to support employees' self-directed learning by providing a collection of practical e-learning courses. There are no initial setup or operational costs, and companies can establish a 'BBT Update Site' on their intranet, allowing employees to select and progress through the courses they wish to take. BBT Updates New Employees to Executives (All Business Professionals) ・Managers ・Executives ・Senior Executives New Employees to Executives (All Business Professionals) Problem Solving Skills Hard Skills Soft Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 18 　　　　 Comprehensive Competency Program (1/2) Primary Target Our goal is to develop individuals who can 'conceptualize' a future from scratch and create new businesses. Participants will attend lectures by Kenichi Ohmae and other executives on innovative thinking, engage in weekly real case studies, and discuss with classmates from diverse industries. Through personalized guidance from top instructors, each participant will develop their business concept and enhance their conceptualization skills. BBT Management School is an online program developed to equip participants with management skills necessary for navigating the rapidly changing new era. Students will attend lectures delivered by the school's director, Kenichi Ohmae, and other executives through video. They will engage in discussions with management executives from other companies online, enhancing their overall perspective, analytical thinking, decision-making abilities, and communication skills as business leaders. Develop the ability to create something from nothing and discover new directions. Service Details Service Menu 　　 This online program aims to develop the worldview and personal theories that form the foundation for conceptualization and strategic planning for executives and business professionals through the study of liberal arts. Participants will learn universal knowledge from broad perspectives, including social sciences, natural sciences, and humanities. By expanding their repertoire of thinking methods, they will enhance their conceptualization skills and refine their ability to engage in interactions within a global environment. Liberal Arts Six Perspectives Course BBT Management School Conceptualization and Innovation Course ・Executive (Candidates) ・Senior Executive Hard Skills Problem Solving Skills ・New Business 　Representatives ・Executive (Candidates) ・Individuals Engaged in 　Regional Development Soft Skills ・Executives Managers ・Individuals Involved in 　Global Business Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 19 　　　　 Comprehensive Competency Program (2/2) Primary Target This study group and executive network is composed of business leaders from major cities across Japan who aspire to create new business models for the modern era. Through monthly study sessions and various seminars, members engage in research on domestic and international economic environments and management challenges. *An annual domestic and international study tour is also offered (costs not included). This two-day executive training program is aimed at company leaders and their advisors. It focuses on current trends and the most pertinent themes for businesses. Participants will learn and engage with Kenichi Ohmae, top instructors, and fellow executives, experiencing a unique opportunity that cannot be found elsewhere. The program also includes one year of video lecture learning (four sessions total), making it ideal for board member training. Develop the ability to create something from nothing and discover new directions. Service Details Service Menu 　　 This is a short-term intensive online course lasting three months. Participants will engage in practical case studies designed for an MBA, enhance their awareness of global and economic news through 'Kenichi Ohmae Live,' and benefit from selected lectures by executives. The course aims to equip participants with the information sensitivity, strategic thinking, and conceptualization skills necessary for the future. The courses offered will be tailored to each participant's challenges based on a preliminary assessment and individual consultations. Recurrent Start Program BBT×PRESIDENT Executive Seminar (Co-hosted with President Inc.) Kokenkai ・Executive ・Senior Executive Hard Skills Problem Solving Skills Executives (Membership-Based) New Employees to Executives (All Business Professionals) Soft Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 20 　　　　 Soft Skills Program (1/2) Primary Target This program focuses on 'the ability to motivate people,' which is one of the essential qualities for next-generation leaders. Participants will explore the skills required to achieve results as a leader, along with the attitudes and qualities that embody effective leadership. This one-year program focuses on establishing essential pillars for leaders and mastering three key skills: vision conceptualization, organizational building, and the ability to motivate people. To explore leadership, participants will engage in discussions, assessments, coaching, group work, workshops, and collaborative reading activities. Acquire strategic communication skills to maximize results in diverse cultural and linguistic environments. Service Details Service Menu 　　 This program focuses on the theme of 'dialogue,' emphasizing a balanced exchange of speaking and listening to foster mutual understanding and expand perspectives. Participants will learn the foundational elements of communication. By enhancing the clarity of their intentions, they will facilitate consensus-building and problem-solving, ultimately contributing to the revitalization of the organization. Dialogue Skills Enhancement Course (Main Course) The 'Soft Skills Program' continues on the next page. Leadership ・Action Program Team Leadership ・Action Program ・Managers ・Executives 　(All Business Professionals) ・Newly Appointed 　Young Leaders 　(Candidates) ・Executives (Candidates) New Employees to Executives (All Business Professionals) Hard Skills Problem Solving Skills Soft Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 　　　　 Soft Skills Program (2/2) Primary Target (English Level) This short-term intensive course focuses on learning world-class leadership theories while significantly enhancing English conversation skills. Based on the renowned leadership book 'Leadership Challenge,' participants will engage with video lectures that cover essential leadership theories needed in global business contexts. Additionally, through one-on-one online English conversation lessons, they will refine practical skills and improve their communication abilities in English. This set course combines [Online English Conversation] with [Intensified Workshops] that guide online English learning towards self-directed study and enhanced speaking skills. Intermediate to advanced English learners will maintain their motivation as 'Proactive Learners' and acquire the necessary techniques for effective speaking. Acquire strategic communication skills to maximize results in diverse cultural and linguistic environments. Service Details Service Menu 21 　　 This course simulates over 200 scenarios tailored to real business environments, aiming to develop and enhance practical skills. Participants will benefit from one-on-one online lessons with top instructors who have extensive business experience, along with preparatory work using an AI app and feedback-driven reviews from instructors, all designed to facilitate skill improvement. Business English Conversation AI (AI Inside) Online English Conversation　 ×Power Up Course Leadership 　　 This course enables participants to acquire problem-solving English communication skills applicable to business contexts. It offers 12 categories to choose from, including management-related (Human Resources, Finance, Accounting, Legal), business-related (Sales and Marketing, Inventory Management, International Transactions, Networking), and management-related (Planning, Research and Development, IT and Systems, Business Management), allowing selection based on job roles and situations. Management Course AI (AI Inside) Below TOEIC 600～860 Above TOEIC 600 All Levels Above TOEIC 600 Hard Skills Problem Solving Skills Soft Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 22 　　　　 Hard Skills Program Primary Target This course offers a comprehensive learning experience, starting from the mindset necessary for personal asset formation, through investment environment analysis, to practical investment operations focused on stocks. It aims to achieve "world-standard financial literacy" by capturing the global economy and investment environment over a long-term timeframe. This course provides in-depth explanations of the latest trends in financial markets, including "global economic trends, stock markets, foreign exchange markets, commodity markets, global interest rates, global investor trends, and real estate conditions," delivered by leading instructors in the field. Acquire the ability to derive strategically appropriate solutions in IT, finance, statistics, and marketing. Service Details Service Menu 　　 This program includes over 200 hours of video content related to digital transformation (DX) to be learned over three months. Participants will acquire general knowledge about DX from five perspectives, including an overview of DX and offensive DX that brings innovation to business. BBT Input Encyclopedia Finance Real-Time Live Stock and Asset Formation Practical Course ・Management ・Executive (Candidate) ・Young Employees ・Mid-Career Employees ・Management Positions New Employees to Executives (All Business Professionals) Problem Solving Skills Soft Skills Hard Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business Problem Solving Skills 23 　　　　 Problem Solving Skills Program (1/2) Primary Target Participants will grasp the overall picture of problem-solving, from the basics to corporate strategy formulation. The program teaches participants to view issues from both frontline and executive perspectives, covering fundamental processes of problem-solving, logical thinking, data analysis, and strategy creation. Under the concept of "Enjoy while improving business skills!" this is a 100% online training program that enhances business skills (covering a wide range of topics such as logical thinking, marketing, financial accounting) through repeated output and input. Acquire the ability to accurately understand the realities and essence of issues and problems faced, and to respond appropriately. Service Details Service Menu 　　 This program allows participants to acquire basic skills (problem-solving skills, logical thinking skills). After inputting knowledge through lecture videos and exercises, participants work on practical problems corresponding to each step of the problem-solving process. Explanatory videos are also provided to ensure steady skill improvement. Essential Skills Course for Problem Solving New Employees to Executives (All Business Professionals) The 'Problem Solving Skills Program' continues on the next page. Business Output GYM Basics of Problem Solving 　　 This training course consists of "Modern Corporate Strategist," "Corporate Analysis and Value Creation," and "Marketing Communication." Through diverse output training and feedback from learning advisors, participants will strengthen their strategic thinking and practical skills. Strategic Thinking Training Mid-Career Employees to Executives New Employees to Executives (All Business Professionals) New Employees to Executives (All Business Professionals) Hard Skills Soft Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 24 　　　　 Problem Solving Skills Program (2/2) Primary Target An assessment designed for young to mid-career employees to measure their ability to think logically and "construct a coherent argument" to "formulate their own opinions." This is a written online assessment. Evaluate and measure problem-solving skills, leadership, and intrapreneurship comprehensively considering "aptitude, qualities, values, and motivation" as well as "behavioral traits (competencies)." This provides insights into the characteristics of the participants and offers advice to support their capability development. Acquire the ability to accurately understand the realities and essence of issues and problems faced, and to respond appropriately. Service Details Service Menu 　　 An assessment for business leaders to accurately capture the realities and essence of the issues faced by companies and to measure "problem discovery thinking" and "problem-solving thinking" through a written online test. Problem Solving Skills Assessment (Strategic Thinking) Mid-Career Employees to Managers PLI Assessment Problem Solving Skills Assessment (Logical Thinking) 　　 This is a written online test that comprehensively evaluates and measures knowledge and skills related to management and business. It consists of four subjects: strategy, financial accounting, marketing, and organizational management. Strategic Thinking Training Mid-Career Employees to Executive Candidates Young Employees to Mid-Career Employees New Employees to Executives (All Business Professionals) Problem Solving Skills Hard Skills Soft Skills Conceptu alization Ability

University-related Business Features of Corporate, IT Management, and English Education Business 25 Features of University-related Business 100% Online Learning for Universities and Graduate Schools (MBA) Features ▪ Operates Japan's first university where students can earn a Bachelor’s degree in Business Administration entirely online. ▪ Offers the country's first online MBA program, enabling a balance between work and studies. ▪ Provides an online overseas MBA program co-developed in partnership with the prestigious Bond University in Australia. (Achieved international accreditation from AACSB and EQUIS) Achievements ▪ The introduction of personalized learning support utilizing AI technology has led to improvements in curriculum, faculty organization, and learning effectiveness. ▪ In 2022, BBT University and Graduate School achieved record-high enrollment numbers, reflecting the advanced nature of the learning system and improvements in the learning environment. Future Growth Strategies ▪ Launched the "Athlete Scholarship Program" as part of diversity initiatives to expand opportunities for talented athletes. ▪ Aims to further evolve the learning system by leveraging advanced technologies such as AI, targeting the expansion of online education for students around the world.

University-related Business Features of Corporate, IT Management, and English Education Business Objectives Service Menu University Business         We provide a wide range of educational content so that university students, young professionals, and executives can acquire the necessary skills. Business Breakthrough Graduate University (BBT Graduate School - Master of Business Administration/MBA) 　Digital First Camp 　Practical Marketing Camp 　Finance Driven Camp BBT University Comprehensive Research Institute Certification Program 　Bond University - BBT Global Leadership MBA 　Practical Generative AI Utilization Camp Degree Programs Business Breakthrough University (BBT University - Bachelor of Business Administration) 26 Educational Services (For University Students and Working Adults) Supporting growth as immediate assets capable of thriving at the forefront of business.

University-related Business Features of Corporate, IT Management, and English Education Business Business Breakthrough University Graduate School Bond University - BBT Global Leadership MBA Business Breakthrough University Service Details Service Menu Primary Target This is Japan's first online MBA graduate school where you can learn while working. You will acquire "managerial perspectives" and "strategic planning skills" through a highly practical curriculum taught by top business leaders. This program is eligible for the Employment and Training Benefits provided by the Ministry of Health, Labour and Welfare. Working Adults This is an online overseas MBA program jointly developed in partnership with the prestigious Bond University in Australia. You can earn an overseas MBA in Japan while working. It has received international accreditation (AACSB, EQUIS), which is only granted to less than 3% of MBAs worldwide. Working Adults This is Japan's first university where you can obtain a Bachelor's degree in Business Administration entirely online. It aims to develop human resources capable of creating new businesses on a global stage and delivering results. 18 years and older Degree Programs (BBT Graduate School - 　Master of Business Administration/MBA) (BBT University - Bachelor of 　　Business Administration) 27 Degree Programs Through a highly practical program, you can learn management from current professionals around the world who are active at the forefront of business and acquire skills that can be immediately applied in the field.

University-related Business Features of Corporate, IT Management, and English Education Business 28 (*) Designated courses under the "Ministry of Health, Labour and Welfare's Specific General Education and Training Benefits System." Certification Programs Short-term intensive programs to acquire practical, specialized skills directly related to the workplace. Digital First Camp (*) Finance Driven Camp (*) Practical Generative AI Utilization Camp Service Details Service Menu Primary Target This is a short-term intensive program that cultivates digital talent in three months, starting from zero programming and design experience by utilizing no-code tools. Participants efficiently acquire five skills necessary to lead transformations in their companies and society. This short-term intensive program cultivates CFO talent in three months through exposure to a large number of financial statements and extensive output and feedback. Participants will acquire financial skills, enabling them to organize facts in a rapidly changing business world, identify problems, and devise countermeasures. Through a three-month course, we will produce leaders who can transform businesses by utilizing generative AI, including ChatGPT. The program is designed to categorize the five essential elements needed to continuously achieve results such as productivity improvement and operational efficiency by leveraging AI technology in daily operations. 18 years and older Certification Program Practical Marketing Camp (*) This three-month short-term intensive program thoroughly teaches the universal skills for creating a "selling mechanism" that can be immediately applied in business. Through a practical curriculum that emphasizes output, participants will learn the techniques to transition from simply "understanding" to active implementation. 18 years and older 18 years and older 18 years and older

University-related Business Features of Corporate, IT Management, and English Education Business Research, Studies, and Research Activities ▪ Analysis reports for corporate executives (such as Koukenkai) ▪ Materials preparation for Kenichi Ohmae Live sessions ▪ Analysis materials for RTOCS (Real-Time Online Case Study) ▪ Data for news perspectives ▪ Data support for Kenichi Ohmae’s published books, etc. Other Activities * Operations for Koukenkai secretariat (theme selection, planning, operations, inspection planning, etc.) The institute extracts management challenges faced by Japanese business executives and provides research, analysis, and recommendations regarding corporate and industry trends to identify future directions for action. Additionally, the institute addresses challenges facing the Japanese economy and explores potential solutions. It also examines trends in the global economy and various national economies, develops strategies for regional economic revitalization, and focuses on analyzing economic and social trends, corporate management challenges, and international economic developments. The analysis materials and outcomes from the BBT University Comprehensive Research Institute are utilized as resources in lectures, publications, and articles by our representative, Kenichi Ohmae. They are also used as discussion materials in study groups for business executives and as informational resources and recommendations in the lecture content of Aoba-BBT Co., Ltd. 29 BBT University Comprehensive Research Institute (Aoba-BBT's In-House Think Tank) The institute conducts research, studies, and analyses focusing on critical management issues for business leaders, as well as domestic and international economic and social trends.

University-related Business Features of Corporate, IT Management, and English Education Business Enhancing the Learning Experience ▪ Implemented features that personalize learning content and provide optimal recommendations. ▪ Improved functionalities to optimize the online learning environment, offering a more effective learning experience for participants. Promoting DX in Educational Operations ▪ Strengthened learning support for students, providing assistance tailored to individual needs. ▪ The program management side accumulates data on each student's learning progress and generates early and accurate alerts using AI to enhance the quality of learning. Expanding the Educational Business ▪ Proposed new ways of learning and advanced system integration with other companies' learning platforms to broaden the scope of education. ▪ Aimed to expand the educational business by selling our learning platform and providing it to more companies and educational institutions. 30 An advanced organizational learning platform developed in-house, "AirCampus®" and "AirSearch." Proprietary Online Learning Platform

3 31 Platform Service Business ▪ Features of Related Business
▪ Results and Achievements 　・Results and achievements of the platform business 　・From Campus Investment to AI & Digital Investment ▪ Educational Services ▪ Educational Service Menu

International School-Related Business 32 Features of International School-Related Business Growth into One of Japan’s Largest School Groups with a Record Number of Students Features ▪ We have grown into one of the largest international school groups in Japan, boasting over 1,500 students. ▪ The significant increase in student numbers has led to a substantial rise in stable tuition-based income, driving revenue growth. Achievements ▪ The A-JIS campus, with pre-investment effects from campus expansion and renovations, along with strong university admission results, has reached a record number of 755 students. ▪ A-JB started with over 580 students, the highest number to date, and the revision of tuition fees has contributed to the stabilization of its financial performance. Future Growth Strategies ▪ Through the hiring of dedicated marketing staff, we are actively expanding our Online DP (IB Diploma Programme). ▪ MIST (Musashi International School Tokyo) is also expanding both its capacity and student numbers.

International School-Related Business Achievements and Results of the Platform Business International School Business Continues to Expand and Gain Global Recognition ▪ The fifth school in Japan to receive accreditation for all International Baccalaureate (IB) programs ▪ Partnered with the University of Melbourne ▪ Graduates progress to top-tier universities worldwide ▪ The number of students from preschool to high school has exceeded 790, showing significant growth ▪ Expanded to a new campus in Bunkyo in 2022, specializing in high school education. ▪ Launched an online campus for the high school division, recognized as Asia’s first and Japan’s only IB Diploma Programme (IBDP) online pilot school Universities (Domestic) Rank Tohoku University 1 The University of Tokyo 2 Osaka University 3 Nagoya University 8 University of Tsukuba 9 Universities (Worldwide) Rank Imperial College London 8 University of California Berkeley 9 University of Chicago 13 University of Toronto 21 University College London (UCL) 22 University Acceptance Record of Aoba-Japan International School Graduates Accepted to top universities based on the Times Higher Education 2023-2024 rankings. ・International Christian 　University (10th)　・Keio University (12th) ・Waseda University (14th) ・Tokyo Medical and 　Dental University (17th) ・Okayama University 　　(21th) ・Ritsumeikan Asia Pacific 　University (22th) ・Sophia University (22th) ・University of Michigan 　Ann-Arbor (23th) ・Carnegie Mellon University 　(24th) ・University of Edinburgh 　 (30th) ・University of California, 　San Diego (34th) ・The University of 　Melbourne (37th) ・King's College London (38th) List of Accepted University 33

International School-Related Business Exclusive Deployment Within a 3-Hour Time Zone (The light blue highlight in the above diagram indicates our service coverage area.) Initiative 2: Providing Online Classes to Other Schools in Japan We will enhance our role as a content provider by offering international education online to schools across Japan. With the increasing demand for education for foreign students following the entry of TSMC, we anticipate further expansion in international education. Initiative 1: Domestic Virtual Expansion While traditional schools are limited by geographic constraints, online education allows us to offer high-quality international education to students across Japan. The Online Global Leadership Diploma (a correspondence high school) launched in 2022 will see its first graduates in 2024, and we expect continued growth in student numbers. Initiative 3: Expansion into Asia and Oceania Markets We are accelerating our expansion into the Asia and Oceania regions, focusing on delivering online IB education to areas with few IB-accredited schools. This not only meets local demand but is also expected to expand the market and improve revenue. 34 From Campus Investment to AI & Digital Investment Selected as Asia’s first IB-DP Online Pilot Provider by the International Baccalaureate Organization

International School-Related Business Service Categories School Name International Education For Children         We provide education for preschool to high school students across four service categories, incorporating multiple languages, including English and Japanese. 　Summerhill 　International School 　AOBA Action Learning 　Academy International Saturday School(s) 　Musashi 　International School 　Aoba-Japan・　Bilingual Preschool International School(s) 　Aoba-Japan・　International School Bilingual Preschool(s) Having adopted the world-renowned curricula of the International Baccalaureate (IB) or Cambridge International (A Level), we are dedicated to cultivating students with a global mindset. Guided by the question "What experiences are crucial for children who will shape the 21st century?" we offer a program anchored in holistic education and inquiry-based learning, stemming from the IB. This is delivered in a bilingual environment of Japanese and English. Diverging from traditional tutoring centers focused on pen and paper, our school utilizes interactive displays, engaging both the mind and body, ensuring that students can efficiently and enjoyably acquire English proficiency and a global perspective. 35 Educational Services (For Children) Cultivating Future Global Leaders with a World-Class Curriculum

International School-Related Business Service Details (Curriculum and Certifications) Service Menu Primary Target Adopted International Baccalaureate (IB PYP) curriculum Can Achieve globally authorised certification (IB) 1-6 years old Adopted Cambridge International (Cambridge A level) curriculum Can Achieve globally accredited certification (CP, CLS, IGCSE, and A-Levels) 5-18 years old Adopted International Baccalaureate (IB PYP / MYP / DP) curriculum Can Achieve globally accredited certification (CIS, NEASC, IB, ERACOS, and JCIS) 1½ -18 years old 　　Aoba-Japan・　　International School 　 Summerhill 　 International School 　　Musashi 　　International School Non-accredited preschool Adopted International Baccalaureate (IB PYP) curriculum 1-6 years old 　　Aoba-Japan・　　Bilingual Preschool Adopted an original curriculum developed by AOBA 2-9 years old 　AOBA 　Action Learning Academy 36 Available Certifications Educational Service Menu (For Children)

International School-Related Business 　Hatchlink Jr. 　GO School Primary Target Offers personalized education using international digital materials, catering to a wide range of English levels, from beginners to international school graduates and returnee students. 3-18 years old An online English conversation school exclusively for children, designed to make learning English enjoyable. The course structure is tailored according to age and proficiency level. 3-18 years old 37 Online Bilingual Development School (Extracurricular Program) Leveraging the operational expertise of Japan’s largest international school group, we offer an English education program for bilingual development online, free from time and location constraints. Online English Education for Children             We provide high-quality online English education for children, from preschool to high school. Business Segment Service Details (Curriculum and Certifications) Service Details (Service Menu) Educational Service Menu (For Children) Developing Global Talent through High-Quality Online English Conversation

4 38 Company Overview ▪ The Startup Hub: Alumni Success
Stories ▪ Book Publications ▪ Human Capital Policies and SDGs Initiatives ▪ Company Overview

39 　Retty, Inc. 　Kazuya Takeda 　GiXo, Ltd. 　Tomohiro Amino 　OPTiM Corporation 　Shunji Sugaya 　Tripla Co., Ltd. 　Kaku Toriu 　Pring, Inc. 　Mitsuhiko Ogihara 　Monstarlab Holdings, Inc. 　Hiroki Inagawa 　AnyMind Group, Inc. 　Otohiko Kozutsumi 　HATCH WORK Co.,Ltd. 　Hiroshi Otake 　Officebusters Corp. 　Taro Amano 　MBS, Inc. 　Takahashi Yamamoto Alumni of Aoba-BBT Programs Inducted into the "Entrepreneurship Hall of Fame" ※ Entrepreneurship Hall of Fame: Alumni of Aoba-BBT-related programs who founded companies and achieved IPOs after completing our programs.　 ※ In no particular order, titles omitted 　Macromill, Inc. 　Yasunori Fukuha 　Kenko.com, Inc. 　Genri Gotō 　MIXI, Inc. 　Kenji Kasahara 　Istyle, Inc. 　Tetsurō Yoshimatsu 　CrowdWorks, Inc. 　Kōichirō Yoshida 　Bengo4.com, Inc. 　Taichirō Motoe 　Kamakura Shinsho, Ltd. 　Hirotaka Shimizu 　Refinverse Group, Inc. 　Akira Ochi 　Innovation, Inc. 　Naoto Tomida The Startup Hub: Alumni Success Stories Over the 25 years since our founding, more than 1,000 companies have been created by alumni of our programs through Attackers Business School and Business Breakthrough University & Graduate School, with 19 of them achieving IPOs.

40 Launched in 2023, the "Creating the Future" series is a popular set of books where President & CEO Shibata shares his insights on various topics related to Aoba-BBT’s business. This series offers valuable perspectives on the latest educational technologies, educational reforms from a global standpoint, and insights on cultivating future leaders, earning high praise from readers. "Creating the Future" Series University Management Strategies for Shaping the Future Management Strategies for Shaping the Future of People and Organizations Real Time Online Case Study (Related Book) RTOCS is a learning program developed by Kenichi Ohmae, President of Business Breakthrough University and Graduate School, designed to practically develop the strategic thinking skills that leaders in corporations, governments, and local municipalities must acquire. Readers engage with real-world challenges faced by existing companies and sharpen their decision-making abilities as business leaders. Book Publications Aoba-BBT shares its expertise in areas such as university management, human capital management, next-generation leadership development, and international education through published books.

41 Efforts in women's empowerment and child-rearing support. （１）Ratio of Female Managers (47.4% across the group) （２）Support for Child-rearing Return to work rate after maternity leave : 100％ Employee development initiatives using in-house content. ▪ We encourage participation in internal training programs, resulting in an average of 145.7 hours of training per employee per year. Additionally, three employees have obtained their MBA using our internal support system. ▪ International Baccalaureate (IB) accredited schools and Cambridge International accredited schools regularly conduct training to maintain their accreditation. No. of Managers No. of Female Managers Female Managers Ratio Aoba-BBT (Standalone) 20 4 20.0 ％ Domestic Group Companies 24 13 54.2 ％ Overseas Group Companies 13 10 76.9 ％ Courses No. of Participants Total Training Hours Target Participants Avg. Hours of Training Language Training 38 1,520 h Full-time 134 11.3 h Leadership・Logical Thinking・etc. 24 2,097 h Full-time 134 15.6 h Video Training (Delivered Weekly) 181 21,488 h 181 (including contracted employees) 118.7 h ※At our company, we place a strong emphasis on diversity and inclusion, and we implement human capital policies that embody our vision of "Lifetime Empowerment." Human Capital Policies and SDGs Initiatives (1/2) Human Capital Policies for Promotion of Women's Active Participation and Employee Development

42 Reduction in CO2 emissions and equal educational opportunities through online education. ▪ We have achieved a paperless environment through online education, thereby reducing CO2 emissions. ▪ Equal educational opportunities have been provided regardless of location, reducing both commute times and expenses, thereby contributing to increased productivity. Engaging with local communities and offering cross-border educational support through our international school sectors. ▪ We have supported local communities by participating in food drives. ▪ Scholarship programs have been established to provide active support towards international students. Human Capital Policies and SDGs Initiatives (2/2) Contributing to Education, the Environment, and Local Communities through SDG Initiatives Areas in SDGs Initiatives of the BBT Group • Implemented subtitle functionality and translation features in 14 languages for barrier-free access with "AirCampus®" • Online education through "AirCampus®" • 100% Online BBT University/Graduate School　　　　　　・ AJIS High School "Online GLD Program" • Online education through "AirCampus®"　　　・ Development of remote work • Contracted project for the Ministry of the Environment's "Good Life Award" • Online education through "AirCampus®　　・ BBT University Regional Revitalization College • Entrepreneurship support program for graduates, "SPOF" • Contracted project for the Ministry of Education's "Development of Domestic Promotion System for International 　 Baccalaureate" • "BBT Online English Conversation" and "Hatchlink Junior" • "Apollo Project": Supervision of "A-MAP" curriculum • Enhanced governance: Achieved 1/3 independent directors

43 ▪ Company Name ▪ Representative ▪ Head Office ▪ Office(s) ▪ Date of 　　 Establishment ▪ Date of Broadcast 　 Capital ▪ Stock Exchange 　 Listings ▪ Employees ▪ Countries/Regions 　 of Business ▪ Achievements 　 (As for August 2024) Aoba-BBT, Inc. Iwao Shibata, CEO 1-7, Rokubancho, Chiyoda-ku, Tokyo Rokubancho Office: Ohmae@work Building, 1-7, Rokubancho, Chiyoda-ku, Tokyo 102-0085 Kohjimachi Office: 1F Kohjimachi Square, 3, Nibancho, Chiyoda-ku, Tokyo 102-0084 April 1998 October 1998 (SKY PerfecTV! - Business・Breakthrough Channel) 1.818 billion yen（March 2023） 2005　Listed on the Tokyo Stock Exchange Mothers 2016　Listed on the Tokyo Stock Exchange First Section (Currently TSE Prime) 2023　Listed on the Tokyo Stock Exchange Standard (Securities Code : 2464) Consolidated : 702 Employees、Stand-alone : 134 Employees (As for March 31 2024 ・Australia: Jointly launched "BOND-BBT MBA" with Bond University (since 2001) ・Philippines: BBT Online Global Inc. (based in Manila and Bacolod) Business focused on English communication < Number of Alumnis > ・Aoba-Japan International School High School: 160 graduates ・Bond University - BBT Global Leadership MBA Program: 1,446 graduates ・Business Breakthrough University, School of Business: 804 graduates ・Business Breakthrough University, Graduate School (MBA): 1,788 graduates < Corporate Training > ・Provided to over 1,000 companies annually　　　・Executive Development Program and BBT Executive School participants: 198 (FY2023)　　　・Executive study groups: Approximately 500 companies Kenichi Ohmae (Dean of BBT University/ Graduate School) Iwao Shibata (CEO) Company Profile Company Overview

44 Atsushi Saito Yusuke Inoue Teruhisa Tokunaka Masanobu Suzuki Yasuaki Wakui Fujiyo Ishiguro Japan Exchange Group, Inc., Former Group CEO Kyusyu Servicer, Former Chairman of the Board Sony Financial Group, Inc., Former President and CEO NTT Communications Corporation, Former Senior Advisor Kuraray Co., Ltd., Counselor Netyear Group Corporation, President and CEO Program Review Committee (In no particular order, titles omitted) BBT holds a bimonthly content meeting, consisting mainly of instructors, in order to discuss and consider the direction that companies should aim for in the future, as well as the matters that business people, including managers, should learn. We strive to produce and provide the best and most up-to-date content by reflecting the results of these meetings. BBT Content Council (In no particular order, titles omitted）・Susumu Tsubaki ・Kazunari Uchida ・Hideo Yamada ・Ken Kusunoki ・Carl Atsushi Hirano ・Yumiko Kamada ・Yasuhito Nii ・Tsukiko Tsukahara ・Hirofumi Miki ・Hiroshi Ishino ・Joon Sung Park ・Takeshi Ebihara ・Naoko Ishihara ・Souki Ohmae ・Kunihiko Yogo ・Masahiro Imaeda Members of the Content Council Company Overview

Aoba-BBT's Corporate Brochure

Aoba-BBT's Corporate Brochure

More Decks by Aoba-BBT

Other Decks in Business

Featured

Transcript