How a CFO Can Get ROI with GenAI

View the slides for "How a CFO Can Get ROI with GenAI?," presented by Hubert Hays-Narbonne, CFO at Paragon Western Europe at GenerationAI Paris 2025.

About this Session:
While many see Finance as a "late adopter" of AI, Hubert Hays-Narbonne (CFO, Paragon Western Europe) proves that a pragmatic, iterative "test-learn-adjust" approach can yield rapid results. This session moves past the theory to provide a concrete roadmap of how Paragon—a €1.1B business services leader—is using GenAI to transform core financial operations.

Real-Life Use Cases Covered:
• Autonomous AI Agents: Streamlining credit collection and communication.
• Predictive Analytics: Enhancing sales forecasting and financial modeling.
• Augmented Communication: Automating finance newsletters and investor relations.
• Operational Efficiency: E-invoicing training and rapid deployment with "non-technical" teams.

About Paragon (PCC Global Plc): Paragon is a world-leading business services company specializing in Brand and Outsourced Services. With revenues exceeding €1.1 billion in FY25, Paragon operates across 26 countries, driving business growth through Customer Communications and Marketing Services.
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Conference Details:
Conference: GenerationAI Paris 2025 | part of FOST 2025
Theme: Where the builders, wizards, prophets of GenAI and Agent Experience meet.
Date: 9 - 11 December 2025 • CNIT Forest, Paris

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Transcript

1. How a CFO Can Get ROI with GenAI ? Hubert Hays-Narbonne — CFO Paragon Western Europe
3. Building a sustainable & innovative outsourcing
4. Before After
5. Why ? Financial intelligence & IA acculturation ROI High — 4h time , 0 € Difficulty ★☆☆ — Moderate Paragon Division France HQ Who ? "Make yourself" Tools ? Make • Perplexity • ChatGPT • Outlook
6. How ?
7. Before After
8. Why ? Make financial communication simpler ROI High — 15 minutes, less that 20 € Difficulty ★☆☆ Paragon Division France HQ Who ? Tool ChatGPT • Gamma • Pictory "Make Yourself"
9. PWP to Vidéo Prompt Auto PWP
10. Automatic classification of products into categories and sub-categories AI Prediction: testing phase on 3 real accounts
11. Why Optimise customer inventory ROI Very High — cost savings, efficiency gains, differentiation Difficulty ★★★ — High Business Unit Paragon Marketing Services Who ? Internal Data & Marketing teams Tool AWS, Prophet, Random forests, Power BI
14. "AI won’t replace finance professionals. It will only replace one thing: immobility Your next move start today !