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2. Executive Summary My Tiny Home opened its doors in January 2021 and has already had a great year with a signi fi cant growth rate. Infrastructures and processes have been built that will allow us to maintain and expand this fi rst growth in the next years. Our company was started in the midst of a pandemic and has proven to be resilient in the face of adversity. Opportunity Living in a residence that has no u ti lity expenses, mortgage, or rent is more akin to eternal joy. It has become possible to live in a home that produces its own water and pays its own electricity cost. Furthermore, such houses can be constructed at a very minimal cost. Environment-friendly and economic factors con ti nuously demand us to re-evaluate how we live on this planet in a rapidly changing world. The Tiny House Movement has exploded in popularity in the United States and is now spreading across Europe. With the current economic crisis caused by the global pandemic, Covid-19, ti ny houses are expected to gain signi fi cant popularity around the world due to their low cost. The spread of this virus is expected to boost growth in the global ti ny house market in the coming years. Tiny houses are all about living beau ti fully and simply while having everything you need. The global ti ny house market has been classi fi ed based on two important parameters: product and region. This market dissec ti on aims to provide stakeholders with a detailed and clear analysis of the global ti ny house market. Products in the worldwide ti ny house market, i.e. ti ny houses, have created a dis ti nct market posi ti on within the niche luxury homes sector through being available for a frac ti on of the price of standard residen ti al proper ti es in the real estate business. The size of these houses can range from 60 square feet to 400 square feet. Certain ti ny house products on the global market include features that make transpor ti ng these homes simple and convenient. Some ti ny houses are placed on wheels to make them easier to move about. Par ti cipants in the global ti ny house market, such as ourselves, are concentra ti ng their e ff orts on developing be tt er, lighter, and more a ff ordable materials for ti ny house construc ti on. The high customisability and premium nature of these residences are also important selling features in the worldwide ti ny house market. Since they are compact, highly energy e ff i cient, and allow for greater use of sustainable energy sources, these ti ny houses can also help their
3. owners minimise their overall environmental impact. Solar-powered energy systems are found in many products on the global ti ny house market. Notable Developments in the Global Tiny House Market The following is an example of a recent development that reveals market dynamics in the worldwide ti ny house market: Cavco Industries, Inc., based in Arizona, the United States, is a well-known designer and manufacturer of system-built structures. Des ti ny Industries, LLC, situated in Georgia, was acquired by the fi rm. The acquired company provides modular, manufactured, and inexpensive home alterna ti ves to independent retail distributors in the US's southeast. Cavco Industries expects to expand its geographic footprint and serve addi ti onal clients across the country as a result of this transac ti on. The following are some of the most well-known organisa ti ons in the global ti ny house market: • Tumbleweed Tiny House Co. • Skyline Champion Corp. • CMH Services Inc. • Tiny SMART House Inc. • Cavco Industries Inc. • Humble Hand Cra ft (Source: Transparency Market Research) Problem There are not too many issues on which all poli ti cal par ti es and groups can come to an agreement. The con ti nual rise in rents and the shortage of a ff ordable housing in urban areas must be addressed. However, because the possibili ti es are restricted and because the demand will not diminish as more people relocate to the city, it is essen ti al to increase the supply. Unfortunately, the area is limited and new construc ti on is a long-term process
4. Therefore, a dynamic alterna ti ve is required that logically complements the sta ti c new structure and makes use of possibili ti es that conven ti onal building solu ti ons cannot adequately address. This solu ti on must address not only the immediate demand, but also long-term concerns such as sustainable housing. Solu ti on Our strategy is to use mobile Tiny Houses in regions that aren't suitable for construc ti on or aren't appropriate for conven ti onal buildings for a variety of reasons. We would be able to o ff er living space in the short to medium term, which would otherwise remain unused, from private gardens, driveways, and under-booked camping facili ti es. Market The ti ny homes market share is expected to increase by USD 3.57 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 4.45% (Source: h tt ps://www.technavio.com/report/ ti ny-homes-market-industry-services-analysis&nowebp) Why us? Our founding team possesses the ideal blend of abili ti es and knowledge of the target market. We have all personally experienced the housing shortage as students, thus we are especially mo ti vated to address this issue. We provide know-how and a diverse set of experiences that help us handle obstacles as a young interna ti onal team of business students.
5. Expectations Forecast As popular as Tiny houses are right now, they will only con ti nue to gain more popularity. The growing popularity of ti ny homes is due to the fact that they are a ff ordable to a large por ti on of the popula ti on. Tiny houses, especially among millennials, are usually recognised as the most cost-e ff ec ti ve housing alterna ti ve. Tiny houses are a frac ti on of the price of tradi ti onal dwellings and can be tailored to match the demands of customers. These houses can be purchased for a frac ti on of the price of a standard site-built home. The high cost of building or ren ti ng a tradi ti onal home places a fi nancial hardship on the buyer. As a result, the high cost of regular homes encourages purchasers to opt for ti ny homes, which is a primary market development driver. The increased need for personalisa ti on is another important factor driving the growth of the small home market share. Due to the increasing expansion of ti ny residences and rising market compe ti ti on, vendors, like us, must focus on strategies such as faster delivery, mass customisa ti on, and personalisa ti on. As customers become more aware of the availability of small, a ff ordable homes in a range of sizes, designs, and structures, demand for custom-built ti ny homes is growing. Financial Highlights by Year • Posi ti ve Opera ti ve cash fl ow as early as 2023 • Constant pro fi t growth • Total valua ti on of fi rm 20 Mio • It needs Only 4 years for a ti ny mobile home to break even • Financing Needed Government subsidies: government subsidies credit (KFW) that o ff ers great condi ti ons, especially for young founders. 
 Another point would be that they bare all the risk (interest wise). 
 First payback in period 7. Crowdfunding campaign: private investors that want to be part of the solu ti on for a well known problem will lend us money at a low interest. Our campaign was very successful and we were able to collect funds worth 6 Mio. In return we will pay them 17% of our total pro fi t.
6. And because of our fairly short pro fi tability, with posi ti ve returns predicted in 2023, it's also a wonderful fi nancial investment. Capital founders: Capital founders 100 l We are also looking for an equity investment 2 Mio. To extend our growth and have a predominant posi ti on in the developing market Opportunity Problem Worth Solving Despite its enormous popularity and poten ti al, ti ny home living comes with a slew of drawbacks. State and local governments have been hesitant to accommodate the rising market, making ti ny house living illegal in many areas. Housing is regulated by municipali ti es based on minimum lot sizes and dwelling sizes. Tiny houses, which are typically 400 square feet or fewer, are usually unable to meet these requirements. Tiny houses are di ffi cult to categorise as RVs, mobile homes, or backyard co tt ages, and this complexity has resulted in outright bans in certain areas and legisla ti ve struggles in others. Notwithstanding the fact that ti ny-homes on wheels have the same stability and roadworthiness as RVs and other types of trailers, they di ff er in signi fi cant ways. Tiny houses, unlike RVs or camp trailers, are built to be permanent or long-term residences. They are s ti ck-built like tradi ti onal houses and include a full range of appliances and requirements. Despite this, long-term living in ti ny houses is frequently prohibited by "camping" regula ti ons on RVs. Our Solu ti on Tiny homes have exploded onto the housing market as a response of the pandemic, rising home costs, and a growing need for mobility and sustainability. "I believe very strongly that housing is a human right," says Sharon Lee, March '81, MCP '81, who is working to address the housing situa ti on in Sea tt le, Washington, which, a ft er New York City and Los Angeles, has the country's third-largest homeless popula ti on. Tiny houses are the answer. Tiny houses are a growing trend in the real estate market for individuals seeking a minimalist lifestyle, and they are not only a tt rac ti ve, but also func ti onal.
7. Tiny houses are permanent living spaces that are typically 60 to 600 square feet in size. Tiny homes have become a true phenomenon appealing to a wide spectrum of consumers, o ff ering compara ti vely low-cost living, eco-friendly architecture, and lifestyle fl exibility. People who want to "live small," such as adventurers, the ecologically aware, and others who want to simplify their lives, have a tt racted to ti ny home builders. The report covers comprehensive data on emerging trends, market drivers, growth opportuni ti es, and restraints that can change the market dynamics of the industry. It provides an in-depth analysis of the market segments which include products, applica ti ons, and compe ti tor analysis. (Source: h tt ps://dataintelo.com/report/global- ti ny-house-market/?utm_campaign=copy)
8. Market Size & Segments We inves ti gated the Tiny House Market from every angle, using both primary and secondary research methods. This aided us in gaining a be tt er grasp of current market dynamics, such as supply-demand imbalances, pricing trends, product preferences, and customer behaviour pa tt erns, among other things. Primary research with industry professionals and opinion leaders from around the world con fi rmed the fi ndings. Various market es ti ma ti on and data valida ti on approaches are used to compile and validate the data. In addi ti on, we were also able to fi nd an in-house data forecas ti ng (Data Intelo) algorithm that can project market growth up to 2030.
9. Some of the companies that are pro fi led in this report are: • Honomobo • Rhino Cubed • Alpha Tiny Homes • Backcountry Containers • Meka • MODS Interna ti onal • Montainer Homes • Weizhengheng • Guangzhou Moneybox Steel Structure Engineering • CS Modular house Co. • Giant Containers • SG Blocks Tiny House Market research report delivers a close watch on leading compe ti tors with strategic analysis, micro and macro market trend and scenarios, pricing analysis and a holis ti c overview of the market situa ti ons in the forecast period. It is a professional and a detailed report focusing on primary and secondary drivers, market share, leading segments and geographical analysis. Further, key players, major collabora ti ons, merger & acquisi ti ons along with trending innova ti on and business policies are reviewed in the report. Key Bene fi ts for Industry Par ti cipants & Stakeholders: • Industry drivers, restraints, and opportuni ti es covered in the study • Neutral perspec ti ve on the market performance • Recent industry trends and developments
10. • Compe ti ti ve landscape & strategies of key players • Poten ti al & niche segments and regions exhibi ti ng promising growth covered • Historical, current, and projected market size, in terms of value • In-depth analysis of the Tiny House Market (Source: h tt ps://dataintelo.com/report/global- ti ny-house-market/?utm_campaign=copy) Competition We are not in direct competition with large real estate businesses, and therefore we can carve out a profitable niche in the housing market with our unique value proposition. Renting Tiny Houses is still largely untapped terrain in Germany, and we could not locate any trans- regional organisations that offer not only one-time placement but also the service of repositioning the houses if necessary and operate as a link between investors, landowners, and tenants in our extensive market analysis. Furthermore, certain movements are now lobbying policymakers to make the process of approving Tiny Houses easier, which will undoubtedly lead to more entrepreneurs addressing this issue in the future. It is imperative to act now and develop infrastructure, branding, and capital as a market leader in order to secure a competitive edge in this expanding market. On the demand side, the necessity for living space requires little explanation. People are res responding with an unmistakably "yes" when asked if they would want to live in a tiny house. The so-called "Tiny House Movement," which began in the United States and spread throughout Europe, is now reaching Germany. The number of Google searches for the term Tiny houses has increased by a factor of x since 2010. Young people prefer tiny houses due to the minimalistic lifestyle that comes along with them and also because living in such places is not only relatively cheaper but the person living there is more in touch with nature all the while contributing to sustainable living.
11. Execution Marke ti ng Plan We primarily want to reach and target three groups in our marke ti ng approach: Tenants, investors, and city planners. Because of the great demand for housing, fi nding a good tenant is likely the process that takes the least amount of ti me and e ff ort of these three target groups. To reach our target audience as precisely as possible, we rely on targeted social media adver ti sing. We are also considering collabora ti ng with universi ti es to iden ti fy fl exible renters who are willing to sign temporary ren ti ng contracts for a couple of years. In addi ti on, we rely on collabora ti on with local publica ti ons to make people aware of our idea among owners of usable proper ti es as well as possible tenants before entering the local market. One of the crucial components of our approach is to par ti cipate in real estate and investment fairs, where we seek collabora ti on with communi ti es looking for innova ti ve housing op ti ons, as well as to a tt ract investors willing to invest in our project. We also strive to launch projects with ci ti es in which we imagine the city will expedite the approval procedure or even directly secure land administered by the municipal authori ti es. We will then publicise these projects in collabora ti on with the ci ti es, both through the city's marke ti ng channels and through our own. Poli ti cal networking at both the regional and federal levels will increase brand recogni ti on while also genera ti ng public PR for Tiny Houses. Our marke ti ng e ff orts will always be consistent with our brand iden ti ty and guiding ideals of sustainability, social responsibility, and fairness. Sales Plan Our sales department has monthly targets for each Tiny House model to accomplish. If the targets are met on average at the end of the year, we intend to reward our employees with a bonus on top of the base salary. Our projected sales study shows the expected number of new sales for each model in further detail. Deals are o ft en closed through video call or phone call, but for signi fi cant customers, we prefer a personal conversa ti on.
12. Tenants can register on our website to receive updates on the various Tiny Houses, as well as determine which Model is best suited to their needs. To assist our customers in making a decision, we also provide a virtual, 360 degree tour of the Tiny House. This site, which will allow private investors to become owners or part owners of Tiny Houses, is currently under development. Company Overview Last year, we established our German company "MyTinyHome." We strongly believe that having a comfortable living space is every person’s right and should be available and a ff ordable to everybody. We want to be a part of the answer for easing the real estate market in urban areas by u ti lising spaces that would otherwise go idle. We have fi ve di ff erent types to choose from, ranging from li tt le to luxury. For our business clients, we o ff er mobile ti ny houses and module houses. Mobile ti ny houses are placed on trailers and their size is adjusted to transporta ti on on public roads. Module houses are bigger and permanently placed on plots. Once we learned about ti ny houses, we instantly fell in love with the aesthe ti c and concept. We recognised that this is a great business opportunity as it not only solves one of the biggest problem persis ti ng in the Europe area i.e., availability of a living space but it also promotes sustainable living which is the future. Therefore to us, as young founders, who whole heartedly believe in sustainability to seize this business opportunity was a no brainer. We personally had also faced a great deal of problems to fi nd a ff ordable living spaces as students and so did our friends, therefore this venture means a lot to all of us. We work closely with our sta ff to ensure quality in every Tiny House as we understand that the ti ny house is not just a house it is home for our clients. We are the only company in Germany that o ff ers all three: an a ff ordable, sustainable and shareable ti ny house. We think that having a nice living place is a fundamental human right that should be accessible and a ff ordable to everybody. MyTinyHome is not just a pro fi table business venture but is also helping people with serious issues like accessibility to a living space, promo ti ng sustainable living all the while making it as a ff ordable as possible.
13. Management Team • Julian Brütsch - CEO, Founder: MyTinyHome 
 julian.brütsch@uni-konstanz.de 
 • Anoushka Trivedi - CEO, Founder: MyTinyHome 
 anoushka.trivedi@uni-konstanz.de 
 • Jetlind Makshana - CEO, Founder: MyTinyHome 
 jetlind.makshana@uni-konstanz.de 
 
 Financial Plan Forecast: Revenue, Expenses, Net Pro fi t (or Loss) by Year
14. Financing: Sources of Funds
15. Statements: Projected Balance Sheet, Projected Cash Flow Statement