Giving Tuesday Strategy: The Essential Steps for a Winning Campaign 2024

Transcript

1. Giving Tuesday Strategy: The Essential Steps for a Winning Campaign AUCTRIA - Fundraising Events Made Easy featuring
2. Hello, I’m Cody Hays! @marketingmissionorg
3. Giving Tuesday Workshop 1. Creating effective fundraising pages with Auctria 2. Optimizing your landing page design for maximum conversions 3. Using Auctria for your Giving Tuesday donation page Today’s Focus
4. Giving Tuesday Workshop Which emoji represents how you feel about your current Giving Tuesday fundraising plans? Drop in the chat I'm feeling good about our plans. I'm feeling a bit overwhelmed.
5. Effective Setup of Fundraising Pages Tips: 1. Keep it simple and focused—avoid clutter and distractions. 2. Use compelling visuals that represent your cause. 3. Craft a clear, emotive narrative that connects with donors. 4. Offer suggested donation amounts with tangible impact descriptions. 5. Ensure your page is mobile-responsive for on-the-go donations. Giving Tuesday Workshop
6. What to Do: Define Your Campaign Create Your Page Craft Your Message Include Social Proof Add Visual Elements Set Up Donation Options Optimize for Mobile Test Your Page Giving Tuesday Workshop
7. Example #1 Headline Story snippet Image Social proof Donation tiers Impact statement
8. Example #2 Headline Story snippet Image Social proof Donation tiers Impact statement Interactive element
9. Giving Tuesday Marketing Plan 1. December 4-10, 2024: Follow-up Phase Send Thank You Emails Post Campaign Results Conduct Campaign Analysis Giving Tuesday Workshop
10. 2. December 3, 2024: Giving Tuesday Giving Tuesday Marketing Plan Last Chance Emails Mid-day Reminder Email Hourly Updates Morning Kickoff Email Giving Tuesday Workshop
11. 3. November 11 - December 2, 2024: Campaign Ramp-up (3 weeks) Giving Tuesday Marketing Plan December 2: Final Push November 25-December 1: Send reminder email + Social Media November 18-24: Begin bi-weekly social media posts November 11-17: Send campaign kickoff email Giving Tuesday Workshop
12. 4. November 4-10, 2024: Pre-launch Phase (1 week) Giving Tuesday Marketing Plan Finalize and Test Auctria Fundraising Page Start Teaser Social Media Posts Launch Peer-to-Peer Fundraising Send Campaign Announcement Giving Tuesday Workshop
13. 6. October 8-20, 2024: Rapid Planning Phase (2 weeks) Giving Tuesday Marketing Plan Set Up Auctria Fundraising Page Template Draft Initial Content Calendar Peer-to-Peer Fundraising Strategy Determine campaign goals and theme Giving Tuesday Workshop
14. Giving Tuesday 2024 Campaign Assets Checklist Visual Assets: Campaign Logo or Branded Graphic Shareable Graphics for Social Media Cover Image for Social Media Profiles Infographic Thank You Graphic Giving Tuesday Workshop
15. Giving Tuesday 2024 Campaign Assets Checklist Auctria Fundraising Page Elements: Compelling Headline Engaging Story Header Image Donation Button Impact Statements for Donation Tiers Progress Thermometer Giving Tuesday Workshop
16. Giving Tuesday 2024 Campaign Assets Checklist Peer-to-Peer Fundraising Toolkit: Fundraiser Guide with Tips and Best Practices Email Templates Social Media Templates Shareable Graphics Peer-to-Peer FAQ Document for Fundraisers Giving Tuesday Workshop
17. Giving Tuesday 2024 Campaign Assets Checklist Email Templates: Campaign Announcement Email Kickoff Email Mid-day Update Email Final Push Email Thank You Email for Donors Giving Tuesday Workshop
18. Giving Tuesday 2024 Campaign Assets Checklist Social Media Content: Campaign Announcement Post Pre-campaign Teaser Posts Day-of Posts Final Push Post Thank You Post Giving Tuesday Workshop
19. Giving Tuesday 2024 Campaign Assets Checklist Video Content: Campaign Announcement Video Impact Story Video Thank You Video Giving Tuesday Workshop
20. Giving Tuesday 2024 Campaign Assets Checklist Campaign Tracking Tools: Auctria Reports Social Media Tracking Easy Monitoring Giving Tuesday Workshop
21. Giving Tuesday 2024 Campaign Assets Checklist Internal Communication Materials: Campaign Brief Schedule Internal FAQ Giving Tuesday Workshop
22. Giving Tuesday 2024 Campaign Assets Checklist Post-Campaign Assets: Impact Report Template Donor Appreciation Survey Giving Tuesday Workshop
23. Continuing Your Journey: Schedule Free Consult We offer: Nonprofit marketing strategy Implementation support Communications training Giving Tuesday Workshop
24. GivingTuesday
25. Easy to set up, Easy to use Easy to set up, easy to use ❏ Past supporters & bidders are most likely future Giving Tuesday donors ❏ Website presence ❏ Ability to collect donations ❏ Provide a receipt for supporters Because you will be accepting donations online, the #GT campaign page requires credit card integration to be set-up
27. Create Organization→ Special GT→ Create Event
28. Create Organization→ Special GT→ Create Event 1 2 3
29. Out of the box and ready to go
30. Edit Cash Donation Element: use your core number
31. Edit Thermometer Goal
32. Out of the box
34. Note on Licenses • Unlimited number of events on all plans • Yes, even on the FREE Explorer plan you can run a GT event • Income limits do still apply (Explorer, $10K, Emerald $50K, Diamond no limit) Explorer Emerald Diamond
35. @auctria Email: hello@auctria.com FB Group: Auction Team Talk Auctria Launch & Assist Stay in touch with Auctria
36. Giving Tuesday Workshop Which emoji represents how you feel about your current Giving Tuesday plan, NOW? I'm feeling good about our plans. I'm feeling a bit overwhelmed.