Hatchery 18/04/12

Hatchery 18/04/12

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Bea Marshall

April 18, 2012
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Transcript

  1. Bea Marshall @beamoogaloo bea@moogaloo.com Transforming your online presence And Releasing

    your creative genius!
  2. Who am I?

  3. Bea Marshall Wife Mother Sister Daughter Friend Barefooter Weight-lifter Runner

    Knitter Cook
  4. And... Business Woman

  5. Who are you?

  6. What makes a brand successful? What do you know about

    them? How do they make you feel? What's their message?
  7. Transforming your online presence

  8. Digital Branding Website Social Media Newsletters Industry specific communities Email

    signature and style Video Photography
  9. If your brand was a person, describe them in 5

    words. If your brand was a person what would they wear? How does someone feel when they spend time with your brand, assuming they are a person?
  10. Tip #1 Be goal-focused!  3 key questions  1

    vital test!  Measure it.
  11. Tip #1 Be goal-focused!

  12. Tip #2 Be user-friendly! Remember... Don't make me think!!!

  13. Tip #2 Be user-friendly

  14. Tip #3 Invite people to come in... ...not just window

    shop!
  15. Tip #3 Invite people to come in

  16. Tip #4 Ask 'why?' & 'what?' a lot!  Content

     Graphics
  17. Tip #4 Ask “why?” & “what?” a lot!

  18. Tip #5 Drive traffic to your brand!  Be creative

     Don't waste time & money
  19. Tip #5 Drive people to your site! "Social media is

    like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." As overheard & tweeted by Avinash Kaushick, Google Analytics Evangelist
  20. Social media tips:  Who are you talking to? 

    What is your goal?  How many words do you have?  What is their best response?  How do you want to measure it?
  21. What are your goals for your digital brand? What is

    your message? Discuss who you are talking to online and what you hope they are hearing.
  22. LOVE

  23. Releasing your creative genius!

  24. Everyone can be creative. There is no one normal way

    to be creative. “... apparently unrelated things become interesting when we start fitting them together ...” John Kouwenhoven (Mathematician)
  25. Some attributes of creativity:  Challenging assumptions  Being receptive

    to new ideas  Recognising similarities or differences  Making unlikely connections  Taking risks  Building on ideas to make better ideas  Looking at things in new ways  Taking advantage of the unexpected  Taking chances Excerpt from “The art of looking sideways” by Alan Fletcher.
  26. Write down the three attributes that you feel you have

    most strongly. Write down the three attributes that you feel you don't have. Now stand up!
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  30. The letter 'A' Jessica Hische dailydropcap.com

  31. Generating ideas Know your tools - physical, mental, technology, literary,

    scientific etc Focus vs free-form Have courage!
  32. In 3 groups, made up of complementary creative types, come

    up with an idea to make money from a bag of popcorn. How many ideas can you come up with? Which one feels the best? Do you all agree?
  33. Creativity in business Your competition is everyone else. Creativity gives

    you the edge on your competitors.
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  35. “Think lateral not literal Be inspirational not informational” Steve Edge

  36. Trust your creative gut instinct. “God … invented the giraffe,

    the elephant, the cat … He has no real style. He just goes on trying things.” Pablo Picasso
  37. Creativity and personal brand. Creativity and corporate brand. “People's lives

    don't revolve around your brand, they revolve around life.” Mike Arauz
  38. Communicate creativity in your industry / sector. Do it differently

    Act with authenticity Be memorable Find your voice
  39. “The man who can't visualize a horse running on a

    tomato is an idiot.” André Breton
  40. Thank you!