How to ensure your website delivers your message with impact.

How to ensure your website delivers your message with impact.

A 10 minute talk looking at practical and effective ways to examine how well your website is working for you and to make improvements.

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Bea Marshall

July 04, 2012
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Transcript

  1. How to ensure your website delivers your message with impact

    @beamoogaloo #sheffieldBW
  2. What message does this give you?

  3. And how about now?

  4. Tip #1 Be goal-focused!  3 key questions  1

    vital test!
  5. Tip #1 Be goal-focused!

  6. Tip #2 Be user-friendly! Remember... Don't make me think!!!

  7. Tip #2 Be user-friendly

  8. Tip #3 Invite people to come in... ...not just window

    shop!
  9. Tip #3 Invite people to come in

  10. Tip #4 Ask 'why?' & 'what?' a lot!  Content

     Graphics
  11. Tip #4 Ask “why?” & “what?” a lot!

  12. Tip #5 Drive traffic to your site!  Be creative

     Don't waste time & money
  13. Tip #5 Drive people to your site! "Social media is

    like teen sex. Everyone wants to do it. No one actually knows how. When finally done, there is surprise it's not better." As overheard & tweeted by Avinash Kaushick, Google Analytics Evangelist