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Market Trends
Wheat Flour Use (Disappearance) Per Capita Index
80
85
90
95
100
105
110
Unit Sales per Capita Index (2016 = 100 and in 2016 $’s)
2016 Constant Unit per Capita Sales Trend 4 Yr. Trend 3 Yr. Trend 2 Yr. Trend
Source: USDA Wheat Yearbook Table 29 and US Census
* Wheat Flour Wholesale of $15 cwt per Table 32
Projection based on past years and US Census Population estimates
$1.3-3.2 Billion in Revenue at Risk for Millers
4yrs.
3yrs.
2yrs.
Forecast
using
last
Scenario CAGR
Avg. Yr.
1,000 CWT
10 years vs.
constant/cap
ita (1,000
cwt)
Millers 10 yr.
potential
revenue loss*
Constant ’16 444,128 NC NC
Last 4 Yrs. -.41% 435,337 -87,909 -$1,318,637
Last 3 Yrs. -.71% 428,032 -160,959 -$2,414,389
Last 2 Yrs. -.94% 422,711 -214,174 -$3,212,606