CodeFest 2014 - User research not just usability

Transcript

1. GDS @benholliday GDS @benholliday Ben Holliday
 User Research
   Government Digital

   Service" "
2. None

3. GDS @benholliday

4. GDS @benholliday

5. GDS @benholliday user research 
 not just usability

6. GDS @benholliday “…making something 
 really usable which 
 no

   one wants to use”" @leisa - Leisa Reichelt
 userresearch.blog.gov.uk/2014/06/25/user-research-not-just-usability

7. GDS @benholliday you can’t design 
 away complexity*" *or, UI

   can’t fix your UX

8. GDS @benholliday hackpad
 https://designpatterns.hackpad.com

9. GDS @benholliday the problem isn’t the design of the questions

   it’s why we’re asking the questions

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12. GDS @benholliday usability doesn’t make things more usable*" *without the

    right design process

13. GDS @benholliday “usability tests …great for identifying problems [but] poor

    at identifying solutions”" @userfocus - David Travis
 userfocus.co.uk/articles/5-provocative-views.html

14. GDS @benholliday we’re not that great 
 at predicting what

    will work so we need 
 to iterate

15. GDS @benholliday researchers work with project teams

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18. GDS @benholliday Involve the whole team. Everyone can contribute. Everyone

    can learn

19. GDS @benholliday functional prototypes
 test new ideas quickly

20. GDS @benholliday

21. GDS @benholliday use the tools that enable you to build

    things (quickly)

22. GDS @benholliday design patterns
 gov.uk/service-manual

23. GDS @benholliday hackpad
 designpatterns.hackpad.com

24. GDS @benholliday process interaction design" user research" content design

25. GDS @benholliday pop up research

26. GDS @benholliday lab based research

27. GDS @benholliday team analysis

28. GDS @benholliday we’re looking for actionable insights that will help

    us decide what to do next

29. GDS @benholliday use hypotheses to focus on learning

30. GDS @benholliday testing assumptions

31. GDS @benholliday something that’s usable won’t always create the right

    outcome

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34. GDS @benholliday Assumption" People need to see a progress bar

    to help them complete the transaction." " Experiment: " We believe that removing the progress bar will not affect completion rates. We’ll know this is true if completion rates stay the same. progress indicators

35. GDS @benholliday completion rate is the same 
 without a

    progress bar

36. GDS @benholliday make user research part of your project" "

    use actionable insights" " test continuously and iterate" " focus on hypotheses " " challenge and test assumptions

37. GDS @benholliday …so no more ‘one-off’ usability testing

38. GDS @benholliday GDS @benholliday Ben Holliday" User Research
    Government Digital

    Service" "