CodeFest 2014 - User research not just usability

Web Experience Toolkit - http://wet-boew.github.io/codefest/index-en.html

Transcript

1. GDS @benholliday GDS @benholliday Ben Holliday
 User Research
   Government Digital Service" "
3. GDS @benholliday
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5. GDS @benholliday user research 
 not just usability
6. GDS @benholliday “…making something 
 really usable which 
 no one wants to use”" @leisa - Leisa Reichelt
 userresearch.blog.gov.uk/2014/06/25/user-research-not-just-usability
7. GDS @benholliday you can’t design 
 away complexity*" *or, UI can’t fix your UX
8. GDS @benholliday hackpad
 https://designpatterns.hackpad.com
9. GDS @benholliday the problem isn’t the design of the questions it’s why we’re asking the questions
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12. GDS @benholliday usability doesn’t make things more usable*" *without the right design process
13. GDS @benholliday “usability tests …great for identifying problems [but] poor at identifying solutions”" @userfocus - David Travis
 userfocus.co.uk/articles/5-provocative-views.html
14. GDS @benholliday we’re not that great 
 at predicting what will work so we need 
 to iterate
15. GDS @benholliday researchers work with project teams
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18. GDS @benholliday Involve the whole team. Everyone can contribute. Everyone can learn
19. GDS @benholliday functional prototypes
 test new ideas quickly
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21. GDS @benholliday use the tools that enable you to build things (quickly)
22. GDS @benholliday design patterns
 gov.uk/service-manual
23. GDS @benholliday hackpad
 designpatterns.hackpad.com
24. GDS @benholliday process interaction design" user research" content design
25. GDS @benholliday pop up research
26. GDS @benholliday lab based research
27. GDS @benholliday team analysis
28. GDS @benholliday we’re looking for actionable insights that will help us decide what to do next
29. GDS @benholliday use hypotheses to focus on learning
30. GDS @benholliday testing assumptions
31. GDS @benholliday something that’s usable won’t always create the right outcome
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34. GDS @benholliday Assumption" People need to see a progress bar to help them complete the transaction." " Experiment: " We believe that removing the progress bar will not affect completion rates. We’ll know this is true if completion rates stay the same. progress indicators
35. GDS @benholliday completion rate is the same 
 without a progress bar
36. GDS @benholliday make user research part of your project" " use actionable insights" " test continuously and iterate" " focus on hypotheses " " challenge and test assumptions
37. GDS @benholliday …so no more ‘one-off’ usability testing
38. GDS @benholliday GDS @benholliday Ben Holliday" User Research
    Government Digital Service" "