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CodeFest 2014 - User research not just usability
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Ben Holliday
August 14, 2014
Business
1
640
CodeFest 2014 - User research not just usability
Web Experience Toolkit -
http://wet-boew.github.io/codefest/index-en.html
Ben Holliday
August 14, 2014
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Transcript
GDS @benholliday GDS @benholliday Ben Holliday User Research Government Digital
Service" "
None
GDS @benholliday
GDS @benholliday
GDS @benholliday user research not just usability
GDS @benholliday “…making something really usable which no
one wants to use”" @leisa - Leisa Reichelt userresearch.blog.gov.uk/2014/06/25/user-research-not-just-usability
GDS @benholliday you can’t design away complexity*" *or, UI
can’t fix your UX
GDS @benholliday hackpad https://designpatterns.hackpad.com
GDS @benholliday the problem isn’t the design of the questions
it’s why we’re asking the questions
GDS @benholliday
GDS @benholliday
GDS @benholliday usability doesn’t make things more usable*" *without the
right design process
GDS @benholliday “usability tests …great for identifying problems [but] poor
at identifying solutions”" @userfocus - David Travis userfocus.co.uk/articles/5-provocative-views.html
GDS @benholliday we’re not that great at predicting what
will work so we need to iterate
GDS @benholliday researchers work with project teams
GDS @benholliday
None
GDS @benholliday Involve the whole team. Everyone can contribute. Everyone
can learn
GDS @benholliday functional prototypes test new ideas quickly
GDS @benholliday
GDS @benholliday use the tools that enable you to build
things (quickly)
GDS @benholliday design patterns gov.uk/service-manual
GDS @benholliday hackpad designpatterns.hackpad.com
GDS @benholliday process interaction design" user research" content design
GDS @benholliday pop up research
GDS @benholliday lab based research
GDS @benholliday team analysis
GDS @benholliday we’re looking for actionable insights that will help
us decide what to do next
GDS @benholliday use hypotheses to focus on learning
GDS @benholliday testing assumptions
GDS @benholliday something that’s usable won’t always create the right
outcome
GDS @benholliday
GDS @benholliday
GDS @benholliday Assumption" People need to see a progress bar
to help them complete the transaction." " Experiment: " We believe that removing the progress bar will not affect completion rates. We’ll know this is true if completion rates stay the same. progress indicators
GDS @benholliday completion rate is the same without a
progress bar
GDS @benholliday make user research part of your project" "
use actionable insights" " test continuously and iterate" " focus on hypotheses " " challenge and test assumptions
GDS @benholliday …so no more ‘one-off’ usability testing
GDS @benholliday GDS @benholliday Ben Holliday" User Research Government Digital
Service" "