Mobile is forecast to become the leading e-commerce channel in the next 5 years yet just 56% of the Fortune 100 and only 6% of small and medium-sized businesses have mobile-optimized sites.
What's holding back mobile adoption and more importantly how can merchants ensure that they have a mobile strategy that will set them up to reap the full value of their ecommerce platform investment?
As the leading e-commerce platform for responsive design with 32% of the responsive sites in the Alexa 1M, Magento sponsored a webinar featuring Forrester Research to share insights, missteps to avoid, and lessons learned from merchants who have embraced responsive design.
The webinar features a panel of speakers with deep experience with responsive web design projects, including:
4:40 — Mark Grannan (Analyst, Forrester Research, serving Application Development & Delivery Professionals): His research focuses on responsive web design planning, pitfalls, and best practices, and the broader evolution of digital experience delivery software and services offerings.
26:42 — Brendan Falkowski (Founder, Gravity Department): a web strategy and design practice that specializes in ecommerce for a many-device world. He is an expert contributor to Magento’s developer advisory board and a 3-time speaker at Magento’s Imagine conference.
34:45 — Nigel Aitchison (Director, TTi-Floorcare): He has overseen a 700% growth in ecommerce sales for the Vax and Dirtdevil brands in Europe, and recently delivered a responsive ecommerce platform in 4 weeks that saw conversion rates soar.
Webinar: Internet Retailer
Speaker: Brendan Falkowski @ http://gravitydept.com
Date: July 23, 2014