Steps to RWD Success (Internet Retailer Webcast)

Mobile is forecast to become the leading e-commerce channel in the next 5 years yet just 56% of the Fortune 100 and only 6% of small and medium-sized businesses have mobile-optimized sites.

What's holding back mobile adoption and more importantly how can merchants ensure that they have a mobile strategy that will set them up to reap the full value of their ecommerce platform investment?

As the leading e-commerce platform for responsive design with 32% of the responsive sites in the Alexa 1M, Magento sponsored a webinar featuring Forrester Research to share insights, missteps to avoid, and lessons learned from merchants who have embraced responsive design.

The webinar features a panel of speakers with deep experience with responsive web design projects, including:

4:40 — Mark Grannan (Analyst, Forrester Research, serving Application Development & Delivery Professionals): His research focuses on responsive web design planning, pitfalls, and best practices, and the broader evolution of digital experience delivery software and services offerings.

26:42 — Brendan Falkowski (Founder, Gravity Department): a web strategy and design practice that specializes in ecommerce for a many-device world. He is an expert contributor to Magento’s developer advisory board and a 3-time speaker at Magento’s Imagine conference.

34:45 — Nigel Aitchison (Director, TTi-Floorcare): He has overseen a 700% growth in ecommerce sales for the Vax and Dirtdevil brands in Europe, and recently delivered a responsive ecommerce platform in 4 weeks that saw conversion rates soar.

Webinar: Internet Retailer
Speaker: Brendan Falkowski @ http://gravitydept.com
Date: July 23, 2014

Transcript

1. Steps to RWD Success July 23, 2015
2. Brendan Falkowski Falkowski GravityDept.com
3. Design Consulting $4B B2B leader (private beta) Products
4. Mobile First vs. Desktop First Think of the small screen first. Let those priorities and interactions define the application.
5. Mobile design isn’t m.site.com Stripped down sites aren’t effective. When users click “View Full Site” links they’re saying it wasn’t helpful.
6. Designed Mobile First Designed Desktop First
7. Mobile First Better Navigation, Prioritized Content
8. Desktop First Cluttered Header Always Blocks Content
9. 34% of cellular internet users in America rely on their phone as their primary web access. http://www.pewinternet.org/2013/09/16/cell-internet-use-2013/
10. Don’t cut features or content Some users only have a smartphone, and some switch between several devices before purchasing.
13. Quantity 78.0% Average Order Value 20.8% Transactions 57.8% Revenue – iPad 224% Revenue – iPhone 473% Revenue – Android 187% YOY Impact of RWD for Skinny Ties
14. Presentation Resources http://speakerdeck.com/brendanfalkowski