Designing the B2B Experience (Magento Imagine 2016)

Designing the B2B Experience (Magento Imagine 2016)

I spent the last four years advocating for responsive design as a scalable strategy to beat consumer’s expectations in a multi-device world. The B2C world shifted dramatically from designing for a screen to designing for users, which put tremendous pressure on B2B businesses to keep pace.

My last two years were focused on the B2B space and extending the considerations of RWD to customers that behave differently than a consumer but have the same critical eye.

This presentation details my thought process designing the user experience and services for the B2B customer and what it really takes to beat the curve.

More info:

Conference: Magento Imagine 2016
Speaker: Brendan Falkowski @
Location: Las Vegas, USA
Date: April 12, 2016


Brendan Falkowski

April 12, 2016