Responsive Design Along the Conversion Path (Meet Magento PL 2015)

Responsive Design Along the Conversion Path (Meet Magento PL 2015)

For the last three years, I’ve made the case for responsive, many-device eCommerce websites. Year one was about possibilities. Year two was about my experience on the front lines. Year three was about evolving a responsive frontend strategy for maintainability and performance.

This year I want to get back to business: RWD along the conversion path. I’ve spent the last 18 months building responsive B2B commerce with multi-billion dollar companies, and the last four years thinking about RWD + eCommerce.

This presentation details my thought process and the critical steps when designing for the conversion path as a complete user experience rather than a series of milestones. Expressing the details in this format brings value to the customer and the business.

More info: SOON

Conference: Meet Magento PL 2015
Speaker: Brendan Falkowski @
Location: Poznan, Poland
Date: October 19, 2015


Brendan Falkowski

October 19, 2015