Beyond Tellerrand, Düsseldorf, 22nd November 2011
Craftsmanship and communication are at the heart of everything we do on the web. With our ability to understand and overcome challenges, we should deliver engaging experiences without compromising our integrity or failing the end user. Still, we're often naive and we make the same mistakes over and over. We get hung up on our tools and confuse our goals. It's time to think and talk smarter, get our priorities straight, and learn from our mistakes.
Cover is a photo I took on top of Oslo opera house.
NOTES FROM THE EDGE
What do you think you’ll be doing
in ﬁve years?
ARE YOU IN YOUR WORK?
It took me until my 40s to realize:
There’s no destination. There’s no
ge ing anywhere. There’s just
Pa on Oswalt
Not necessarily slowing down,
but rather just opting out of speed.
STRENGTHS & VALUES
To progress and to create work of
substance or even greatness, we
each must start by knowing our
values, our strengths, and the level
of expertise we seek
Strengths and values
I have not failed 700 times. I have
not failed once. I have succeeded
in proving that those 700 ways
will not work.
OUR STRENGTHS FIND US
web designer 100%
web designer 100%
I’m self-actualised, without the stamp
of approval from any guild, curriculum
authority, or academic institution. I’m
web taught. Colleague taught.
The sad, beautiful fact that we’re all
going to miss almost everything
Cra smanship is a basic human
impulse: the desire to do a job well
for its own sake
Discovery through doing:
honing skills over a signiﬁcant
period of time, with substantial
Tools are the scaﬀold for what we
produce, the enablers. They help us
bring our ideas to fruition.
The tool doesn’t make the
cra sman. Choosing the right
tool for the right purpose is a
technical and personal choice.
Inquiring beyond the “necessary”
to explore other areas, look at
things diﬀerently, and bring these
ﬁndings back into our work.
A rich alphabet of components such as
line and point, structure, color, shapes,
rhythm, and movement, which we use
to shape our messages
A puzzle is be er than an answer
OUR UNIQUE WEB
The screen brings with it diﬀerent
kinds of challenges for visual design,
some of which occur exclusively in
Pa erns & interactions
We don’t design web pages.
We design systems.
The terms responsive and adaptive
are distinct yet related, and have
evolved naturally from outdated
web-based layout terminology
Responsive web design
Find problems and design responses.
Not answers, not solutions.