reflected off paper Computers do not reflect light, they project it. Thus light is shooting into our eyes, rather than gently reflecting. As a result, we are not reading in the way we learned... ... we get tired faster.
span. It is said that users have time to read at most 28% of the words during an average visit; 20% ismore likely. Scanning. Higher-literacy users are much more likely to scan text on websites than read it in detail. Findability. Numerous alternative sources of information
Brevity and swift delivery of information Retrieval of key facts and information very quickly. Understanding the context of the page and website. Looking for calls to action or next steps. Email, print or respond to information immediately.
what the content is about. 2. Look at the pictures to see what the content is about. 3. If the pictures are compelling, read the captions. 4. If the headlines, pictures, and captions are compelling, read the rest of the copy—if they have time.
verification through inbound and outbound links. Sources - evidence of findings. Volume - the more you write... Voice - what are you writing about, and who is it for? Duration - match length to intended audience and subject. Credits - about the author and their experience.
in... • the words you choose • the grammatical choices you make • the phrasing you choose Ensure your style matches your subject matter. The best writers manage to express their voice or personality across whatever writing style they engage in.
quickly? • Is the copy shy about the subject? • Is it easy to respond to? • Does the copy overcome every objection to replying, leaving the reader with no choice but to act? • Does the copy use simple words? • Does the copy use active language (does it address the site visitor as ‘you’)? • Is the copy broken down into simple sections and bullet points?
• Much of it is copy/pasted from paper and press releases? • Too many buzzwords, too much jargon and multi-syllable phrasing? • Too little exploitation of the publishing tools available? • Not enough organisational pride in publishing the website? • No shared voice, tone or approach? • Not enough proofreading or drafting?
Mechanism Climate Change CO2 (Carbon Dioxide) Community Corporate Citizenship Corporate Governance Corporate Responsibility (CR) Corporate Responsibility Index Corporate Social Responsibility Digital Divide (digital inclusion) Diversity Dow Jones Sustainability Indices (DJSI) Globalisation Green electricity Human Rights Impact areas Marketplace Millennium Development Goals NGO Not-for-proﬁt Off-Set Agreement Philanthropy Recycle Renewable Energy Reputation Assurance Responsible business Shareholder Inﬂuence Social Accountability 8000 (SA8000) Social Audit Social capital Social Enterprise Social Exclusion Social Firm Social Inclusion Social Investment BITC, CR, CSR, 8000, NGO, SRI, SORI, EHS, EMAS, DJSI, APPG, AA1000 etc Triple bottom line Venture Philanthropy Global compact Equator principles Etc...
why? Both corporate responsibility and corporate governance have climbed the corporate agenda in recent years. But there has been little consideration of how these two areas interrelate or about the specific board contribution to corporate responsibility. Both the Combined Code on Corporate Governance and the new Company Law Reform Bill give directors duties related to corporate responsibility. This report outlines the challenge boards face in fulfilling them, and the actions they can take in order to do so.