The Pursuit of Magic

Presented at Speak The Web Liverpool, Feb 2010

Simon takes a moment to reflect on key design principles that may or may not be being used effectively by legions of web designers.

Transcript

1. the appliance of science the pursuit of magic simon collison speak the web, liverpool, february 2010 @simoncollison colly.com erskinedesign.com
2. a deeper understanding of traditional design principles can bring that magic “something” to our web designs
3. This is not a case of... You’ve either got it, or you haven’t Nor is it a case of... I think I’ve got it, and you haven’t It’s more a case of... You can have it if you want it
4. before I start, let’s be clear... the web is not print
5. The screen brings with it different kinds of challenges for visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. Jason Santa Maria
6. and it doesn’t matter how good you are with... HTML & CSS jQuery Photoshop because these are just enablers
7. we design to communicate
8. modernism postmodernism
15. nostalgia
16. Copyright BBC 2010
17. By Olly Moss http://www.flickr.com/photos/ollym/2998286041/
18. Amy Martin http://design-book.blogspot.com/search/label/posters
22. vernacular
26. humour
27. Osbornevillas http://www.flickr.com/photos/osborne_villas/3390937252/
28. By Atmostheory http://www.atmostheory.com/index.php?/projects/commands/ http://www.frankchimero.com/
30. semiotics
31. Symbol Icon Index
32. typography
36. http://gregorywood.co.uk
37. colour
39. balance composition symmetry movement patterns
40. restraint & reduction
46. play personality self-expression
47. http://mnatwork.com
50. through all of this, we can create magic
51. thanks simon collison @simoncollison colly.com erskinedesign.com