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The Pursuit of Magic

C9b18d9dff88a9dd2393364c2b3b21bd?s=47 Simon Collison
September 28, 2011

The Pursuit of Magic

Presented at Speak The Web Liverpool, Feb 2010

Simon takes a moment to reflect on key design principles that may or may not be being used effectively by legions of web designers.

C9b18d9dff88a9dd2393364c2b3b21bd?s=128

Simon Collison

September 28, 2011
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Transcript

  1. the appliance of science the pursuit of magic simon collison

    speak the web, liverpool, february 2010 @simoncollison colly.com erskinedesign.com
  2. a deeper understanding of traditional design principles can bring that

    magic “something” to our web designs
  3. This is not a case of... You’ve either got it,

    or you haven’t Nor is it a case of... I think I’ve got it, and you haven’t It’s more a case of... You can have it if you want it
  4. before I start, let’s be clear... the web is not

    print
  5. The screen brings with it different kinds of challenges for

    visual design, some of which occur exclusively in interactive media. It’s unrealistic to think our old methods can fill in all the gaps, but new interaction patterns and visual languages emerge everyday. These are the building blocks for our new design principles. Jason Santa Maria
  6. and it doesn’t matter how good you are with... HTML

    & CSS jQuery Photoshop because these are just enablers
  7. we design to communicate

  8. modernism postmodernism

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  15. nostalgia

  16. Copyright BBC 2010

  17. By Olly Moss http://www.flickr.com/photos/ollym/2998286041/

  18. Amy Martin http://design-book.blogspot.com/search/label/posters

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  22. vernacular

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  26. humour

  27. Osbornevillas http://www.flickr.com/photos/osborne_villas/3390937252/

  28. By Atmostheory http://www.atmostheory.com/index.php?/projects/commands/ http://www.frankchimero.com/

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  30. semiotics

  31. Symbol Icon Index

  32. typography

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  36. http://gregorywood.co.uk

  37. colour

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  39. balance composition symmetry movement patterns

  40. restraint & reduction

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  46. play personality self-expression

  47. http://mnatwork.com

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  50. through all of this, we can create magic

  51. thanks simon collison @simoncollison colly.com erskinedesign.com