Building Audiences with Video

Transcript

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   Building audiences with video Chris Savage - @csavage

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   Friends making things Chris Savage - @csavage

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   Funnels are Limiting Inherently sales focused Limit the potential audience

   The goal is to push
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   We are social creatures

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   Goals for this video Build trust Engage a wider audience

   Encourage sharing Chris Savage - @csavage
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   not a buyer and that’s okay Teresa College student Chris

   Savage - @csavage
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   Teresa receives an email Chris Savage - @csavage

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    Chris Savage - @csavage

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    Chris Savage - @csavage

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    Growing the audience fills the funnel. Chris Savage - @csavage

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    Our goals are aligned with our audience Chris Savage -

    @csavage
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    Building audiences

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    Building audiences

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    Building audiences

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    Where does video fit in? Chris Savage - @csavage

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    Video encourages audience building Chris Savage - @csavage

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    We are social creatures Video builds trust Chris Savage -

    @csavage
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    Video scales people magictricks.com

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    Video is about relationships Chris Savage - @csavage

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    Making videos that work Chris Savage - @csavage

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    Start (s)crappy Chris Savage - @csavage

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    We are social creatures Keep it simple Chris Savage -

    @csavage
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    We are social creatures Buy lights Use the camera you

    have Chris Savage - @csavage
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    Buy lights!!!! bit.ly/lighting-kit Chris Savage - @csavage

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    Put yourselves on camera Chris Savage - @csavage

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    Make video consistently Chris Savage - @csavage

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    Teach rather than sell Chris Savage - @csavage

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    Build momentum Chris Savage - @csavage

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    Take more chances Chris Savage - @csavage

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    Chris Savage - @csavage

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    Iterate #ftw Chris Savage - @csavage

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    Chris Savage - @csavage This is not fun

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    Chris Savage - @csavage This is way more fun

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    Thanks! @csavage chris@wistia.com ! wistia.com/learning