Building Audiences with Video

Transcript

1. Building audiences with video Chris Savage - @csavage
2. Friends making things Chris Savage - @csavage
5. Funnels are Limiting Inherently sales focused Limit the potential audience The goal is to push
6. We are social creatures
7. Goals for this video Build trust Engage a wider audience Encourage sharing Chris Savage - @csavage
8. not a buyer and that’s okay Teresa College student Chris Savage - @csavage
9. Teresa receives an email Chris Savage - @csavage
10. Chris Savage - @csavage
11. Chris Savage - @csavage
12. Growing the audience fills the funnel. Chris Savage - @csavage
13. Our goals are aligned with our audience Chris Savage - @csavage
14. Building audiences
15. Building audiences
16. Building audiences
17. Where does video fit in? Chris Savage - @csavage
18. Video encourages audience building Chris Savage - @csavage
19. We are social creatures Video builds trust Chris Savage - @csavage
20. Video scales people magictricks.com
21. Video is about relationships Chris Savage - @csavage
22. Making videos that work Chris Savage - @csavage
23. Start (s)crappy Chris Savage - @csavage
24. We are social creatures Keep it simple Chris Savage - @csavage
25. We are social creatures Buy lights Use the camera you have Chris Savage - @csavage
26. Buy lights!!!! bit.ly/lighting-kit Chris Savage - @csavage
27. Put yourselves on camera Chris Savage - @csavage
28. Make video consistently Chris Savage - @csavage
29. Teach rather than sell Chris Savage - @csavage
30. Build momentum Chris Savage - @csavage
31. Take more chances Chris Savage - @csavage
33. Chris Savage - @csavage
34. Iterate #ftw Chris Savage - @csavage
35. Chris Savage - @csavage This is not fun
36. Chris Savage - @csavage This is way more fun
37. Thanks! @csavage chris@wistia.com ! wistia.com/learning