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Building Audiences with Video

Avatar for csavage csavage
February 28, 2014
Business
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4.4k

Building Audiences with Video

Avatar for csavage

csavage

February 28, 2014
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Transcript

  1. Building audiences with video Chris Savage - @csavage

  2. Friends making things Chris Savage - @csavage

  3. None
  4. None

  5. Funnels are Limiting Inherently sales focused Limit the potential audience

    The goal is to push

  6. We are social creatures

  7. Goals for this video Build trust Engage a wider audience

    Encourage sharing Chris Savage - @csavage

  8. not a buyer and that’s okay Teresa College student Chris

    Savage - @csavage

  9. Teresa receives an email Chris Savage - @csavage

  10. Chris Savage - @csavage

  11. Chris Savage - @csavage

  12. Growing the audience fills the funnel. Chris Savage - @csavage

  13. Our goals are aligned with our audience Chris Savage -

    @csavage

  14. Building audiences

  15. Building audiences

  16. Building audiences

  17. Where does video fit in? Chris Savage - @csavage

  18. Video encourages audience building Chris Savage - @csavage

  19. We are social creatures Video builds trust Chris Savage -

    @csavage

  20. Video scales people magictricks.com

  21. Video is about relationships Chris Savage - @csavage

  22. Making videos that work Chris Savage - @csavage

  23. Start (s)crappy Chris Savage - @csavage

  24. We are social creatures Keep it simple Chris Savage -

    @csavage

  25. We are social creatures Buy lights Use the camera you

    have Chris Savage - @csavage

  26. Buy lights!!!! bit.ly/lighting-kit Chris Savage - @csavage

  27. Put yourselves on camera Chris Savage - @csavage

  28. Make video consistently Chris Savage - @csavage

  29. Teach rather than sell Chris Savage - @csavage

  30. Build momentum Chris Savage - @csavage

  31. Take more chances Chris Savage - @csavage

  32. None

  33. Chris Savage - @csavage

  34. Iterate #ftw Chris Savage - @csavage

  35. Chris Savage - @csavage This is not fun

  36. Chris Savage - @csavage This is way more fun

  37. Thanks! @csavage chris@wistia.com ! wistia.com/learning