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Building Audiences with Video
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csavage
February 28, 2014
Business
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Building Audiences with Video
csavage
February 28, 2014
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Transcript
Building audiences with video Chris Savage - @csavage
Friends making things Chris Savage - @csavage
None
None
Funnels are Limiting Inherently sales focused Limit the potential audience
The goal is to push
We are social creatures
Goals for this video Build trust Engage a wider audience
Encourage sharing Chris Savage - @csavage
not a buyer and that’s okay Teresa College student Chris
Savage - @csavage
Teresa receives an email Chris Savage - @csavage
Chris Savage - @csavage
Chris Savage - @csavage
Growing the audience fills the funnel. Chris Savage - @csavage
Our goals are aligned with our audience Chris Savage -
@csavage
Building audiences
Building audiences
Building audiences
Where does video fit in? Chris Savage - @csavage
Video encourages audience building Chris Savage - @csavage
We are social creatures Video builds trust Chris Savage -
@csavage
Video scales people magictricks.com
Video is about relationships Chris Savage - @csavage
Making videos that work Chris Savage - @csavage
Start (s)crappy Chris Savage - @csavage
We are social creatures Keep it simple Chris Savage -
@csavage
We are social creatures Buy lights Use the camera you
have Chris Savage - @csavage
Buy lights!!!! bit.ly/lighting-kit Chris Savage - @csavage
Put yourselves on camera Chris Savage - @csavage
Make video consistently Chris Savage - @csavage
Teach rather than sell Chris Savage - @csavage
Build momentum Chris Savage - @csavage
Take more chances Chris Savage - @csavage
None
Chris Savage - @csavage
Iterate #ftw Chris Savage - @csavage
Chris Savage - @csavage This is not fun
Chris Savage - @csavage This is way more fun
Thanks! @csavage
[email protected]
! wistia.com/learning