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Building Audiences with Video - Searchlove

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for csavage csavage
April 07, 2014
Business
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Building Audiences with Video - Searchlove

Avatar for csavage

csavage

April 07, 2014
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Transcript

  1. Hi!

  2. None
  3. None

  4. @csavage

  5. Building audiences with video

  6. Great companies find ways to build audiences

  7. Back in the year 2011

  8. Selling the features

  9. None

  10. We are social creatures

  11. We offer video hosting

  12. We offer video hosting We help you do more with

    video
  13. None
  14. None
  15. None

  16. Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011

    2012 2013

  17. Each piece of content helps the audience grow

  18. You don’t need video

  19. Every individual needs to believe

  20. Missions are emotional

  21. None
  22. None
  23. None
  24. None
  25. None
  26. None

  27. Creating videos for a mission

  28. The Purpose: Shoot with the camera you have

  29. The concept: Prove our point by getting meta

  30. The Script

  31. The Table Read

  32. The Setup

  33. $100 DIY Lights

  34. Get Loose!

  35. The B-Roll

  36. The Edit

  37. Sell the mission Get emotional Build an audience

  38. @csavage [email protected] ! wistia.com/learning wistia.com/searchlove