Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Building Audiences with Video - Searchlove
Search
csavage
April 07, 2014
Business
0
110
Building Audiences with Video - Searchlove
csavage
April 07, 2014
Tweet
Share
More Decks by csavage
See All by csavage
The Future Video Marketer
csavage
0
480
Building Audiences with Video
csavage
0
4.4k
Other Decks in Business
See All in Business
【Progmat】Monthly-ST-Market-Report-2026-Feb.
progmat
0
240
GA4時代の制作会社サバイバルガイド
addixfaro
0
180
The 5 Breaking Points of Engineering Scale
mpandit
1
120
その"インサイト"、本当に意味ありますか? 〜Think N1な深いインサイトの見つけ方〜
inagakikay
1
1k
【DearOne】Dear Newest Member
hrm
2
16k
Mercari-Fact-book_en
mercari_inc
2
33k
実践的思考入門 / Introduction to Practical Thinking
tbpgr
1
150
会社紹介資料
gatechnologies
2
160k
Backlog迷子にさせないやさしい仕組み
mappuyo
0
170
2026.2_中途採用資料.pdf
superstudio
PRO
3
99k
いわいサイクル様 公式Webサイト 制作過程
suzuno
0
130
Rakus Career Introduction
rakus_career
0
480k
Featured
See All Featured
Faster Mobile Websites
deanohume
310
31k
Become a Pro
speakerdeck
PRO
31
5.8k
A Modern Web Designer's Workflow
chriscoyier
698
190k
Chrome DevTools: State of the Union 2024 - Debugging React & Beyond
addyosmani
10
1.1k
Navigating the Design Leadership Dip - Product Design Week Design Leaders+ Conference 2024
apolaine
0
220
What's in a price? How to price your products and services
michaelherold
247
13k
Heart Work Chapter 1 - Part 1
lfama
PRO
5
35k
AI Search: Where Are We & What Can We Do About It?
aleyda
0
7.1k
Why Mistakes Are the Best Teachers: Turning Failure into a Pathway for Growth
auna
0
76
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
2.4k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
659
61k
A Tale of Four Properties
chriscoyier
163
24k
Transcript
Hi!
None
None
@csavage
Building audiences with video
Great companies find ways to build audiences
Back in the year 2011
Selling the features
None
We are social creatures
We offer video hosting
We offer video hosting We help you do more with
video
None
None
None
Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011
2012 2013
Each piece of content helps the audience grow
You don’t need video
Every individual needs to believe
Missions are emotional
None
None
None
None
None
None
Creating videos for a mission
The Purpose: Shoot with the camera you have
The concept: Prove our point by getting meta
The Script
The Table Read
The Setup
$100 DIY Lights
Get Loose!
The B-Roll
The Edit
Sell the mission Get emotional Build an audience
@csavage
[email protected]
! wistia.com/learning wistia.com/searchlove