Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Building Audiences with Video - Searchlove
Search
csavage
April 07, 2014
Business
0
98
Building Audiences with Video - Searchlove
csavage
April 07, 2014
Tweet
Share
More Decks by csavage
See All by csavage
The Future Video Marketer
csavage
0
460
Building Audiences with Video
csavage
0
4.4k
Other Decks in Business
See All in Business
250830 RubyKaigi 2025 follow up 株式会社iCAREスポンサーLT「健康診断 follow up」
msykd
PRO
1
210
company deck
japanrecruiting
0
190
エニグモ_会社紹介資料
enigmo_hr
0
1.7k
行動指針
fint_recruit
0
830
Tech Culture Deck
takuyasaga
0
770
HRBrain 中途採用資料
hrbrain
1
1.8k
開発生産性、なぜ測れない?指標不在の現状と実践的指標導入の鍵
takabow
0
190
Spice Factory Inc. Culture Deck
spicefactory
0
10k
定義のない仕事 / Undefined Work
nrslib
10
4.2k
プラスディーアンドシー合同会社 FACTBOOK _ver1.51_20250801
plusdc
PRO
0
200
Terra Charge|会社紹介 / Terra Charge Company Profile
contents
0
11k
月曜日のトラにおけるデータ分析 × AI の取り組み
nishicat
0
500
Featured
See All Featured
YesSQL, Process and Tooling at Scale
rocio
173
14k
Building Adaptive Systems
keathley
43
2.7k
Save Time (by Creating Custom Rails Generators)
garrettdimon
PRO
32
1.5k
The Art of Programming - Codeland 2020
erikaheidi
56
13k
Art, The Web, and Tiny UX
lynnandtonic
303
21k
The Web Performance Landscape in 2024 [PerfNow 2024]
tammyeverts
9
810
Improving Core Web Vitals using Speculation Rules API
sergeychernyshev
18
1.1k
Building a Modern Day E-commerce SEO Strategy
aleyda
43
7.6k
Designing Dashboards & Data Visualisations in Web Apps
destraynor
231
53k
CoffeeScript is Beautiful & I Never Want to Write Plain JavaScript Again
sstephenson
162
15k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
34
6k
The Illustrated Children's Guide to Kubernetes
chrisshort
48
50k
Transcript
Hi!
None
None
@csavage
Building audiences with video
Great companies find ways to build audiences
Back in the year 2011
Selling the features
None
We are social creatures
We offer video hosting
We offer video hosting We help you do more with
video
None
None
None
Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011
2012 2013
Each piece of content helps the audience grow
You don’t need video
Every individual needs to believe
Missions are emotional
None
None
None
None
None
None
Creating videos for a mission
The Purpose: Shoot with the camera you have
The concept: Prove our point by getting meta
The Script
The Table Read
The Setup
$100 DIY Lights
Get Loose!
The B-Roll
The Edit
Sell the mission Get emotional Build an audience
@csavage
[email protected]
! wistia.com/learning wistia.com/searchlove