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Building Audiences with Video - Searchlove
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csavage
April 07, 2014
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Building Audiences with Video - Searchlove
csavage
April 07, 2014
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Transcript
Hi!
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@csavage
Building audiences with video
Great companies find ways to build audiences
Back in the year 2011
Selling the features
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We are social creatures
We offer video hosting
We offer video hosting We help you do more with
video
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Wistia Blog Traffic 0 125,000 250,000 375,000 500,000 2010 2011
2012 2013
Each piece of content helps the audience grow
You don’t need video
Every individual needs to believe
Missions are emotional
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Creating videos for a mission
The Purpose: Shoot with the camera you have
The concept: Prove our point by getting meta
The Script
The Table Read
The Setup
$100 DIY Lights
Get Loose!
The B-Roll
The Edit
Sell the mission Get emotional Build an audience
@csavage
[email protected]
! wistia.com/learning wistia.com/searchlove