The Future Video Marketer

69d51d54af2f176ec12e042e4587fb2b?s=47 csavage
May 21, 2014

The Future Video Marketer

This was my introductory talk from the inaugural #WistiaFest

69d51d54af2f176ec12e042e4587fb2b?s=128

csavage

May 21, 2014
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Transcript

  1. Welcome to #WistiaFest!

  2. T-Shirts get yours at wistia.com/fest-shirt

  3. Community

  4. It’s time to look at trends

  5. 0 22,500 45,000 67,500 90,000 2008 2009 2010 2011 2012

    2013 2014 85,235 26,747 1,873 980 328 63 4 Companies Using Wistia
  6. You are everywhere

  7. Good morning, America!

  8. Europe FTW

  9. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 Minutes

    uploaded per month
  10. 0 2.5 5 7.5 10 2011 2012 2013 2014 Years

    viewed per day
  11. Goals for video are expanding

  12. None
  13. None
  14. Conversion rate increase of 10%

  15. Goal: make money

  16. None
  17. None
  18. Another teaching example

  19. None
  20. Goal: communicate efficiently

  21. None
  22. None
  23. Autoplay videos

  24. None
  25. None
  26. Show the survey video

  27. None
  28. 1,000 survey responses!

  29. Goal: scale feelings

  30. None
  31. What does this future look like?

  32. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 There

    will be more of everything
  33. This is why we’re here

  34. Let’s get this party started!

  35. None