Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Future Video Marketer

Avatar for csavage csavage
May 21, 2014
Business
0
450

The Future Video Marketer

This was my introductory talk from the inaugural #WistiaFest
Avatar for csavage

csavage

May 21, 2014
Tweet

More Decks by csavage

See All by csavage
Building Audiences with Video - Searchlove
Avatar for csavage csavage
0
93
Building Audiences with Video
Avatar for csavage csavage
0
4.4k

Other Decks in Business

See All in Business
【Progmat】Monthly-ST-Market-Report-2025-Jun.
Avatar for progmat progmat
0
110
グラハム株式会社_採用ピッチ_20241225__1__compressed.pdf
Avatar for 長谷川修 shu30
0
280
Management Workflow
Avatar for Daisuke Sato dskst
2
260
M&A戦略に関する資料
Avatar for ポート株式会社 portpr
0
14k
relay インパクトレポート2025
Avatar for Light-Right.Inc relaytown
0
700
Ускорение создания стратегии с помощью ИИ
Avatar for Александр Бындю alexanderbyndyu
0
610
AIUX is Agentic UX
Avatar for kan kan
0
280
M3 Career Culture Deck（セールス＆コンサルティング職）
Avatar for エムスリーキャリア m3c
1
280k
Gemini CLI ハンズアウト
Avatar for MIKIO KUBO mickey_kubo
2
170
メドピアグループ紹介資料
Avatar for MedPeer Inc. Recruit medpeer_recruit
10
130k
株式会社D2C ID　会社案内 / recruit
Avatar for d2cid d2cid
2
4.3k
【全ポジション共通】㈱エグゼクション/会社紹介資料
Avatar for EXE HR exe_recruit
1
1.3k

Featured

See All Featured
Automating Front-end Workflow
Avatar for Addy Osmani addyosmani
1370
200k
Testing 201, or: Great Expectations
Avatar for Joseph Mastey jmmastey
42
7.5k
Adopting Sorbet at Scale
Avatar for Ufuk Kayserilioglu ufuk
77
9.4k
ReactJS: Keep Simple. Everything can be a component!
Avatar for Pedro Nauck pedronauck
667
120k
Statistics for Hackers
Avatar for Jake VanderPlas jakevdp
799
220k
Scaling GitHub
Avatar for Zach Holman holman
459
140k
Design and Strategy: How to Deal with People Who Don’t "Get" Design
Avatar for Morgane Peng morganepeng
130
19k
Large-scale JavaScript Application Architecture
Avatar for Addy Osmani addyosmani
512
110k
Music & Morning Musume
Avatar for Bryan Veloso bryan
46
6.6k
No one is an island. Learnings from fostering a developers community.
Avatar for Antonio thoeni
21
3.3k
実際に使うSQLの書き方 徹底解説 / pgcon21j-tutorial
Avatar for soudai sone soudai
PRO
181
53k
KATA
Avatar for Megan Lloyd mclloyd
29
14k

Transcript

  1. Welcome to #WistiaFest!

  2. T-Shirts get yours at wistia.com/fest-shirt

  3. Community

  4. It’s time to look at trends

  5. 0 22,500 45,000 67,500 90,000 2008 2009 2010 2011 2012

    2013 2014 85,235 26,747 1,873 980 328 63 4 Companies Using Wistia

  6. You are everywhere

  7. Good morning, America!

  8. Europe FTW

  9. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 Minutes

    uploaded per month

  10. 0 2.5 5 7.5 10 2011 2012 2013 2014 Years

    viewed per day

  11. Goals for video are expanding

  12. None
  13. None

  14. Conversion rate increase of 10%

  15. Goal: make money

  16. None
  17. None

  18. Another teaching example

  19. None

  20. Goal: communicate efficiently

  21. None
  22. None

  23. Autoplay videos

  24. None
  25. None

  26. Show the survey video

  27. None

  28. 1,000 survey responses!

  29. Goal: scale feelings

  30. None

  31. What does this future look like?

  32. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 There

    will be more of everything

  33. This is why we’re here

  34. Let’s get this party started!

  35. None