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The Future Video Marketer
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csavage
May 21, 2014
Business
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The Future Video Marketer
This was my introductory talk from the inaugural #WistiaFest
csavage
May 21, 2014
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Transcript
Welcome to #WistiaFest!
T-Shirts get yours at wistia.com/fest-shirt
Community
It’s time to look at trends
0 22,500 45,000 67,500 90,000 2008 2009 2010 2011 2012
2013 2014 85,235 26,747 1,873 980 328 63 4 Companies Using Wistia
You are everywhere
Good morning, America!
Europe FTW
0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 Minutes
uploaded per month
0 2.5 5 7.5 10 2011 2012 2013 2014 Years
viewed per day
Goals for video are expanding
None
None
Conversion rate increase of 10%
Goal: make money
None
None
Another teaching example
None
Goal: communicate efficiently
None
None
Autoplay videos
None
None
Show the survey video
None
1,000 survey responses!
Goal: scale feelings
None
What does this future look like?
0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 There
will be more of everything
This is why we’re here
Let’s get this party started!
None