Upgrade to Pro — share decks privately, control downloads, hide ads and more …

The Future Video Marketer

Avatar for csavage csavage
May 21, 2014
Business
500
0

The Future Video Marketer

This was my introductory talk from the inaugural #WistiaFest

Avatar for csavage

csavage

May 21, 2014

More Decks by csavage

See All by csavage
Building Audiences with Video - Searchlove
Avatar for csavage csavage
0
120
Building Audiences with Video
Avatar for csavage csavage
0
4.4k

Other Decks in Business

See All in Business
Corporate Story (GA technologies Co., Ltd.)
Avatar for GA technologies gatechnologies
0
1k
会社紹介資料
Avatar for GA technologies gatechnologies
2
190k
株式会社BALLAS 会社案内
Avatar for 株式会社BALLAS ballas_inc
0
40k
M3 Career Culture Deck（セールス＆コンサルティング職）
Avatar for エムスリーキャリア m3c
2
330k
余白を生むセルフマネジメント/Self-Management That Creates Breathing Room
Avatar for 小田中育生 ikuodanaka
1
2.8k
SimpleForm 会社紹介資料
Avatar for シンプルフォーム株式会社 simpleform
2
56k
JAPANSHOP大阪／POP-UPセミナースライド
Avatar for NAOHISA TAKEMURA superpenguin
PRO
0
150
エイターリンク株式会社 会社紹介資料
Avatar for エイターリンク aeterelink
0
45k
アッテル会社紹介資料/culture deck
Avatar for Attelu attelu
11
17k
WDB株式会社エウレカ社会社説明資料
Avatar for eureka eureka01
0
3.5k
Nealle Company Deck
Avatar for Nealle nealle
0
120
HappyLifeCreators株式会社　会社紹介資料
Avatar for hlc_recruit hlc_recruit
0
310

Featured

See All Featured
Code Reviewing Like a Champion
Avatar for maltzj maltzj
528
40k
How to optimise 3,500 product descriptions for ecommerce in one day using ChatGPT
Avatar for Katarina Dahlin katarinadahlin
PRO
1
3.7k
What’s in a name? Adding method to the madness
Avatar for The Alliance productmarketing
PRO
24
4.1k
Embracing the Ebb and Flow
Avatar for Simon Collison colly
88
5.1k
Winning Ecommerce Organic Search in an AI Era - #searchnstuff2025
Avatar for Aleyda Solis aleyda
1
2.1k
The Hidden Cost of Media on the Web [PixelPalooza 2025]
Avatar for Tammy Everts tammyeverts
2
340
What the history of the web can teach us about the future of AI
Avatar for Ines Montani inesmontani
PRO
1
630
How to Think Like a Performance Engineer
Avatar for Harry Roberts csswizardry
28
2.7k
Helping Users Find Their Own Way: Creating Modern Search Experiences
Avatar for Dan Newman danielanewman
31
3.2k
Ethics towards AI in product and experience design
Avatar for Skipper Chong Warson skipperchong
2
320
The browser strikes back
Avatar for Jono Alderson jonoalderson
0
1.4k
Building AI with AI
Avatar for Ines Montani inesmontani
PRO
1
1.1k

Transcript

  1. Welcome to #WistiaFest!

  2. T-Shirts get yours at wistia.com/fest-shirt

  3. Community

  4. It’s time to look at trends

  5. 0 22,500 45,000 67,500 90,000 2008 2009 2010 2011 2012

    2013 2014 85,235 26,747 1,873 980 328 63 4 Companies Using Wistia

  6. You are everywhere

  7. Good morning, America!

  8. Europe FTW

  9. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 Minutes

    uploaded per month

  10. 0 2.5 5 7.5 10 2011 2012 2013 2014 Years

    viewed per day

  11. Goals for video are expanding

  12. None
  13. None

  14. Conversion rate increase of 10%

  15. Goal: make money

  16. None
  17. None

  18. Another teaching example

  19. None

  20. Goal: communicate efficiently

  21. None
  22. None

  23. Autoplay videos

  24. None
  25. None

  26. Show the survey video

  27. None

  28. 1,000 survey responses!

  29. Goal: scale feelings

  30. None

  31. What does this future look like?

  32. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 There

    will be more of everything

  33. This is why we’re here

  34. Let’s get this party started!

  35. None