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The Future Video Marketer

Sponsored · Ship Features Fearlessly Turn features on and off without deploys. Used by thousands of Ruby developers. →
Avatar for csavage csavage
May 21, 2014
Business
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The Future Video Marketer

This was my introductory talk from the inaugural #WistiaFest

Avatar for csavage

csavage

May 21, 2014
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Transcript

  1. Welcome to #WistiaFest!

  2. T-Shirts get yours at wistia.com/fest-shirt

  3. Community

  4. It’s time to look at trends

  5. 0 22,500 45,000 67,500 90,000 2008 2009 2010 2011 2012

    2013 2014 85,235 26,747 1,873 980 328 63 4 Companies Using Wistia

  6. You are everywhere

  7. Good morning, America!

  8. Europe FTW

  9. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 Minutes

    uploaded per month

  10. 0 2.5 5 7.5 10 2011 2012 2013 2014 Years

    viewed per day

  11. Goals for video are expanding

  12. None
  13. None

  14. Conversion rate increase of 10%

  15. Goal: make money

  16. None
  17. None

  18. Another teaching example

  19. None

  20. Goal: communicate efficiently

  21. None
  22. None

  23. Autoplay videos

  24. None
  25. None

  26. Show the survey video

  27. None

  28. 1,000 survey responses!

  29. Goal: scale feelings

  30. None

  31. What does this future look like?

  32. 0 350,000 700,000 1,050,000 1,400,000 2011 2012 2013 2014 There

    will be more of everything

  33. This is why we’re here

  34. Let’s get this party started!

  35. None