19 Plus Tips From 19 Years In Business & Marketing

Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed

Transcript

1. 19+ Tips From 19+ Years In Marketing & Management THE DIGITAL TRANSFORMATION SUMMIT - MANCHESTER Danny Denhard // Marketing Director // JustGiving
2. My Long History Short 1. At School: Library assistant // Paper boy // KFC 2. Post School: Painter & Decorator // Bar Manager // Sales & Marketing - Computers 3. 20’s: Digital Project Manager - Finance // Went agency side ran both Marketing & Product 4. 30’s: Went through an IPO // Created my own consultancy // New Product launch - Crowdfunding // Director of Marketing // Leadership teams 1990’s TODAY @dannydenhard
3. @dannydenhard
4. Things To Remember
5. The world is very different to when I started back in 1999 @dannydenhard
6. We are in the anywhere, anytime generation @dannydenhard
7. Humans Do Not Want To Think Anymore! @dannydenhard Source
8. @dannydenhard
9. @dannydenhard Source
10. This deck is 19+ tips from 19 years in marketing, growth, tech & innovation
11. Everyone is a marketing expert “Have you thought of x, y, z.” “I have an idea…” @dannydenhard
12. You never know everything Especially when sex and relationships are involved @dannydenhard
13. Work to the time that works for you Let your team do the same @dannydenhard
14. Management is getting harder but is also more rewarding. Work out what rewards your team @dannydenhard
15. Meetings are hell for everyone No-one loves them @dannydenhard
16. @dannydenhard Source
17. Communication Is Everything Short and precise over long and strong @dannydenhard
18. People want to look smart Sarah Cooper has the best breakdowns Source
19. Freedom within frameworks Flexible can be your guide @dannydenhard
20. Frameworks That Could Help You Download these from dannydenhard.com/matrix @dannydenhard • The Eisenhower matrix • Swot Analysis • The John Whitmore model (kiss model / keep it simple, stupid) • The feedback model (plus advice, compliment vs criticism, suggestion) • The subtle signals model • The Maslow pyramid (the things we desire the most are the things we need the least) • The AI model (what kind of discussion type are you) • The prisoners dilemma (game theory, when is it worth trusting someone) • The Hersey-blanchard model. Situational leadership
21. @dannydenhard Source: Imgur
22. STRATEGY @dannydenhard
23. Think of strategy like baking a cake Everyone starts with the same ingredients, It’s experience, confidence and timing that makes your cake tasty @dannydenhard
24. No one creates strategies the same way Some have to think of the huge overachieving goal and work down, Others have to build to a targeted number and build out @dannydenhard
25. Strategy is now a 90 day game A year long strategy cannot exist in 2018 or beyond @dannydenhard
26. @dannydenhard
27. Age is just a number Talent shouldn’t have an age restriction @dannydenhard
28. Embrace change quickly Algorithms control our daily lives already @dannydenhard
29. We all work with idiots Especially within the open office environment @dannydenhard
30. Experience this? I bet you have Source
31. We are fighting for micro and snack moments Dedicated marketing time does not exist @dannydenhard
33. Your “silver bullet” lasts for 30 seconds You are dilutable as soon as your product goes live @dannydenhard
34. Product trumps beats everything else A good product is priceless. A great product is a unicorn @dannydenhard
35. Data is essential Until you get analysis paralysis @dannydenhard
36. Performance anxiety is a real thing Start with small wins @dannydenhard
37. 1 Problem 2 Solutions Problems kill creativity & productivity @dannydenhard
38. Everyone has off days Off weeks aren’t normal @dannydenhard
39. Thank you is the most powerful word Thank people the way they appreciate thanks @dannydenhard
40. Fast / close following only gets you so far Innovation & duplication can only last so long @dannydenhard
41. Head Heart Gut We are all different @dannydenhard
42. Empathy is the most important skill we have as a human Ask how people are, ask what is going on, if you can help them @dannydenhard
43. Thank you ! Image Sources – Unsplash.com unless source referenced in deck