19 Plus Tips From 19 Years In Business & Marketing

Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed

Transcript

1. 19+ Tips From
   19+ Years In Marketing & Management
   THE DIGITAL TRANSFORMATION SUMMIT - MANCHESTER
   Danny Denhard // Marketing Director // JustGiving
   

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2. My Long
   History Short
   1. At School: Library assistant // Paper boy //
   KFC
   2. Post School: Painter & Decorator // Bar
   Manager // Sales & Marketing - Computers
   3. 20’s: Digital Project Manager - Finance // Went
   agency side ran both Marketing & Product
   4. 30’s: Went through an IPO // Created my own
   consultancy // New Product launch -
   Crowdfunding // Director of Marketing //
   Leadership teams
   1990’s
   TODAY
   @dannydenhard
   

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3. @dannydenhard
   

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4. Things To Remember
   

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5. The world is
   very
   different to
   when I started
   back in 1999
   @dannydenhard
   

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6. We are in the
   anywhere,
   anytime
   generation
   @dannydenhard
   

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7. Humans Do Not Want
   To Think Anymore!
   @dannydenhard
   Source
   

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8. @dannydenhard
   

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9. @dannydenhard
   Source
   

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10. This deck is 19+ tips from 19 years in
    marketing, growth, tech & innovation
    

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11. Everyone is a marketing expert
    “Have you thought of x, y, z.”
    “I have an idea…”
    @dannydenhard
    

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12. You never know everything
    Especially when sex and relationships are involved
    @dannydenhard
    

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13. Work to the time that works for
    you
    Let your team do the same
    @dannydenhard
    

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14. Management is getting harder but
    is also more rewarding.
    Work out what rewards your team
    @dannydenhard
    

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15. Meetings are hell for everyone
    No-one loves them
    @dannydenhard
    

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16. @dannydenhard
    Source
    

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17. Communication Is Everything
    Short and precise over long
    and strong
    @dannydenhard
    

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18. People want
    to look smart
    Sarah Cooper has the
    best breakdowns
    Source
    

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19. Freedom within frameworks
    Flexible can be your guide
    @dannydenhard
    

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20. Frameworks That Could Help You
    Download these from dannydenhard.com/matrix
    @dannydenhard
    • The Eisenhower matrix
    • Swot Analysis
    • The John Whitmore model (kiss model / keep it simple, stupid)
    • The feedback model (plus advice, compliment vs criticism, suggestion)
    • The subtle signals model
    • The Maslow pyramid (the things we desire the most are the things we
    need the least)
    • The AI model (what kind of discussion type are you)
    • The prisoners dilemma (game theory, when is it worth trusting someone)
    • The Hersey-blanchard model. Situational leadership
    

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21. @dannydenhard
    Source: Imgur
    

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22. STRATEGY
    @dannydenhard
    

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23. Think of strategy like baking a cake
    Everyone starts with the same ingredients, It’s
    experience, confidence and timing that makes your
    cake tasty
    @dannydenhard
    

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24. No one creates strategies the same
    way
    Some have to think of the huge overachieving goal and
    work down,
    Others have to build to a targeted number and build out
    @dannydenhard
    

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25. Strategy is now a 90 day game
    A year long strategy cannot exist in 2018 or beyond
    @dannydenhard
    

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26. @dannydenhard
    

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27. Age is just a number
    Talent shouldn’t have an age restriction
    @dannydenhard
    

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28. Embrace change quickly
    Algorithms control our daily lives already
    @dannydenhard
    

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29. We all work with idiots
    Especially within the open office environment
    @dannydenhard
    

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30. Experience
    this?
    I bet you have
    Source
    

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31. We are fighting for micro and
    snack moments
    Dedicated marketing time does not exist
    @dannydenhard
    

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33. Your “silver bullet” lasts for 30
    seconds
    You are dilutable as soon as your product goes live
    @dannydenhard
    

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34. Product trumps beats everything
    else
    A good product is priceless. A great product is a
    unicorn
    @dannydenhard
    

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35. Data is essential
    Until you get analysis paralysis
    @dannydenhard
    

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36. Performance anxiety is a real
    thing
    Start with small wins
    @dannydenhard
    

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37. 1 Problem
    2 Solutions
    Problems kill creativity & productivity
    @dannydenhard
    

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38. Everyone has off days
    Off weeks aren’t normal
    @dannydenhard
    

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39. Thank you is the
    most powerful
    word
    Thank people the way they
    appreciate thanks
    @dannydenhard
    

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40. Fast / close following only gets
    you so far
    Innovation & duplication can only last so long
    @dannydenhard
    

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41. Head
    Heart
    Gut
    We are all different
    @dannydenhard
    

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42. Empathy is the most important skill we
    have as a human
    Ask how people are, ask what is going on, if you can help them
    @dannydenhard
    

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43. Thank
    you !
    Image Sources – Unsplash.com unless source referenced in deck
    

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