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19 Plus Tips From 19 Years In Business & Marketing

F0653d14419e0b204f624e393f82ad13?s=47 dannydenhard
September 15, 2018

19 Plus Tips From 19 Years In Business & Marketing

Here is my deck presented at Digital Transformation conference in Manchester. I cover 19+ tips I have learnt in 19 years in marketing, growth, innovation and technology roles. I cover:
- What to do and what not to do
- The things you have to ignore
- How tech has developed a repellent for common sense
- Your productivity time is essential
- Frameworks can help you develop, how flexibility within frameworks can help develop your team and you as a manager
- And how culture and age are vital parts for you and your team to succeed

F0653d14419e0b204f624e393f82ad13?s=128

dannydenhard

September 15, 2018
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  1. 19+ Tips From 19+ Years In Marketing & Management THE

    DIGITAL TRANSFORMATION SUMMIT - MANCHESTER Danny Denhard // Marketing Director // JustGiving
  2. My Long History Short 1. At School: Library assistant //

    Paper boy // KFC 2. Post School: Painter & Decorator // Bar Manager // Sales & Marketing - Computers 3. 20’s: Digital Project Manager - Finance // Went agency side ran both Marketing & Product 4. 30’s: Went through an IPO // Created my own consultancy // New Product launch - Crowdfunding // Director of Marketing // Leadership teams 1990’s TODAY @dannydenhard
  3. @dannydenhard

  4. Things To Remember

  5. The world is very different to when I started back

    in 1999 @dannydenhard
  6. We are in the anywhere, anytime generation @dannydenhard

  7. Humans Do Not Want To Think Anymore! @dannydenhard Source

  8. @dannydenhard

  9. @dannydenhard Source

  10. This deck is 19+ tips from 19 years in marketing,

    growth, tech & innovation
  11. Everyone is a marketing expert “Have you thought of x,

    y, z.” “I have an idea…” @dannydenhard
  12. You never know everything Especially when sex and relationships are

    involved @dannydenhard
  13. Work to the time that works for you Let your

    team do the same @dannydenhard
  14. Management is getting harder but is also more rewarding. Work

    out what rewards your team @dannydenhard
  15. Meetings are hell for everyone No-one loves them @dannydenhard

  16. @dannydenhard Source

  17. Communication Is Everything Short and precise over long and strong

    @dannydenhard
  18. People want to look smart Sarah Cooper has the best

    breakdowns Source
  19. Freedom within frameworks Flexible can be your guide @dannydenhard

  20. Frameworks That Could Help You Download these from dannydenhard.com/matrix @dannydenhard

    • The Eisenhower matrix • Swot Analysis • The John Whitmore model (kiss model / keep it simple, stupid) • The feedback model (plus advice, compliment vs criticism, suggestion) • The subtle signals model • The Maslow pyramid (the things we desire the most are the things we need the least) • The AI model (what kind of discussion type are you) • The prisoners dilemma (game theory, when is it worth trusting someone) • The Hersey-blanchard model. Situational leadership
  21. @dannydenhard Source: Imgur

  22. STRATEGY @dannydenhard

  23. Think of strategy like baking a cake Everyone starts with

    the same ingredients, It’s experience, confidence and timing that makes your cake tasty @dannydenhard
  24. No one creates strategies the same way Some have to

    think of the huge overachieving goal and work down, Others have to build to a targeted number and build out @dannydenhard
  25. Strategy is now a 90 day game A year long

    strategy cannot exist in 2018 or beyond @dannydenhard
  26. @dannydenhard

  27. Age is just a number Talent shouldn’t have an age

    restriction @dannydenhard
  28. Embrace change quickly Algorithms control our daily lives already @dannydenhard

  29. We all work with idiots Especially within the open office

    environment @dannydenhard
  30. Experience this? I bet you have Source

  31. We are fighting for micro and snack moments Dedicated marketing

    time does not exist @dannydenhard
  32. None
  33. Your “silver bullet” lasts for 30 seconds You are dilutable

    as soon as your product goes live @dannydenhard
  34. Product trumps beats everything else A good product is priceless.

    A great product is a unicorn @dannydenhard
  35. Data is essential Until you get analysis paralysis @dannydenhard

  36. Performance anxiety is a real thing Start with small wins

    @dannydenhard
  37. 1 Problem 2 Solutions Problems kill creativity & productivity @dannydenhard

  38. Everyone has off days Off weeks aren’t normal @dannydenhard

  39. Thank you is the most powerful word Thank people the

    way they appreciate thanks @dannydenhard
  40. Fast / close following only gets you so far Innovation

    & duplication can only last so long @dannydenhard
  41. Head Heart Gut We are all different @dannydenhard

  42. Empathy is the most important skill we have as a

    human Ask how people are, ask what is going on, if you can help them @dannydenhard
  43. Thank you ! Image Sources – Unsplash.com unless source referenced

    in deck