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Removing friction. Providing transparency.

Removing friction. Providing transparency.

Lessons learned building Otogami.com, a price comparison engine for 2 years, from an agile approach.

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David Bonilla

December 01, 2014
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  1. Removing friction. Providing transparency. Lessons learned building a price comparison

    engine for 2 years ( @david_bonilla )
  2. DADDY (x2), HUSBAND, GAMER, RUNNER, ICE CREAM LOVER AND STUBBORN

    MORON
  3. None
  4. WHAT HOW WHY THE GOLDEN CIRCLE

  5. WHAT HOW WHY We want to transform online shopping into

    a pleasant experience. THE GOLDEN CIRCLE
  6. WHAT HOW WHY We want to transform online shopping into

    a pleasant experience. Providing neutral, complete and accurate info to the people. THE GOLDEN CIRCLE
  7. WHAT HOW WHY We want to transform online shopping into

    a pleasant experience. Providing neutral, complete and accurate info to the people. Otogami, Shoenami, Insurancenami… THE GOLDEN CIRCLE
  8. None
  9. ULTRA AWESOME STARTUP (name not final)

  10. ULTRA AWESOME STARTUP ? (name not final)

  11. ULTRA AWESOME STARTUP ? (name not final)

  12. DOGMATIC AGILE

  13. WE WERE LEAN!

  14. WHAT COULD BE WRONG?

  15. REALITY CHECK

  16. INTERNET IS A LIE

  17. BUSINESS PLAN IS A LIE

  18. DOGMATIC AGILE

  19. DOGMATIC AGILE X

  20. DOGMATIC AGILE X X

  21. DOGMATIC AGILE X X X

  22. DOGMATIC AGILE X X X X X

  23. WE FAILED

  24. BECAUSE WE COULDN’T MEASURE WITH PRECISION WE DIDN’T MEASURE AT

    ALL
  25. WE WORKED ON FEATURES NOT ON HYPOTHESIS

  26. 2014 2015 AUG Media Platform 0unnicC 1.% *ermanG

  27. MONTHLY VISITS < < <

  28. ALL OUR DECISIONS WERE TAKEN BY INSTINCT NOT BY METRICS…

    … BUT WE HAVE LEARNT A LOT
  29. REAL MEN USE SEO

  30. GROWTH = RECURRENCY

  31. USEFULNESS = VALUE/FRICTION

  32. None
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  35. None
  36. 2014 2015 AUG *ermanG Media Platform PowerUA! 0unnicC 1.% PerfectMatch

    1uAer1earch .togami 2.% +
  37. WE GREW!

  38. MONTHLY VISITS

  39. NOW WHAT? (INSTINCT DOESN’T SCALE)

  40. DOGMATIC AGILE X X X X X

  41. ,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2

    ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION
  42. ,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2

    ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION MENDOZA LINE BURGER METHOD
  43. ,Ill get 2+A2 ,f , do 2+,1 ,Ill get 2+A2

    ,f , do 2+,1 OTOGAMI FRAMEWORK (WIP) HYPOTHESIS BACKLOG ,Ill get 2+A2 ,f , do 2+,1 COST VALUE PRIORIZATION STORIES KPIs DEFINITION KANBAN ALLA OTOGAMI ! 2%   2ime dedicated to Comm .AC ! ,f we need more than 2%  , ArobablG we Chould change the ArioritaHed hGAotheCiC MENDOZA LINE BURGER METHOD
  44. None
  45. ¡Graciñas! / Tank you! Gràcies! @david_bonilla bonillaware.com david@otogami.com bit.ly/cas2k14