Removing friction. Providing transparency.

Lessons learned building Otogami.com, a price comparison engine for 2 years, from an agile approach.

Transcript

1. Removing friction.
   Providing transparency.
   Lessons learned building a price comparison engine for 2 years
   ( @david_bonilla )
   

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2. DADDY (x2), HUSBAND, GAMER,
   RUNNER, ICE CREAM LOVER
   AND STUBBORN MORON
   

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4. WHAT
   HOW
   WHY
   THE GOLDEN CIRCLE
   

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5. WHAT
   HOW
   WHY
   We want to transform
   online shopping into
   a pleasant experience.
   THE GOLDEN CIRCLE
   

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6. WHAT
   HOW
   WHY
   We want to transform
   online shopping into
   a pleasant experience.
   Providing neutral,
   complete and accurate
   info to the people.
   THE GOLDEN CIRCLE
   

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7. WHAT
   HOW
   WHY
   We want to transform
   online shopping into
   a pleasant experience.
   Providing neutral,
   complete and accurate
   info to the people.
   Otogami, Shoenami,
   Insurancenami…
   THE GOLDEN CIRCLE
   

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9. ULTRA AWESOME STARTUP
   (name not final)
   

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10. ULTRA AWESOME STARTUP
    ?
    (name not final)
    

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11. ULTRA AWESOME STARTUP
    ?
    (name not final)
    

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12. DOGMATIC AGILE
    

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13. WE WERE LEAN!
    

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14. WHAT COULD BE
    WRONG?
    

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15. REALITY
    CHECK
    

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16. INTERNET IS A LIE
    

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17. BUSINESS PLAN IS A LIE
    

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18. DOGMATIC AGILE
    

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19. DOGMATIC AGILE
    X
    

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20. DOGMATIC AGILE
    X
    X
    

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21. DOGMATIC AGILE
    X
    X
    X
    

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22. DOGMATIC AGILE
    X
    X
    X X
    X
    

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23. WE
    FAILED
    

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24. BECAUSE WE COULDN’T MEASURE WITH PRECISION
    WE DIDN’T MEASURE AT ALL
    

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25. WE WORKED ON FEATURES
    NOT ON HYPOTHESIS
    

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26. 2014 2015
    AUG
    Media Platform
    0unnicC 1.%
    *ermanG
    

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27. MONTHLY VISITS
    <
    <
    <
    

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28. ALL OUR DECISIONS WERE TAKEN
    BY INSTINCT NOT BY METRICS…
    … BUT WE HAVE LEARNT
    A LOT
    

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29. REAL MEN USE
    SEO
    

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30. GROWTH
    =
    RECURRENCY
    

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31. USEFULNESS
    =
    VALUE/FRICTION
    

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36. 2014 2015
    AUG
    *ermanG
    Media Platform PowerUA!
    0unnicC 1.% PerfectMatch
    1uAer1earch
    .togami 2.%
    +
    

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37. WE
    GREW!
    

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38. MONTHLY VISITS
    

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39. NOW WHAT?
    (INSTINCT DOESN’T SCALE)
    

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40. DOGMATIC AGILE
    X
    X
    X X
    X
    

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41. ,Ill get 2+A2
    ,f , do 2+,1
    ,Ill get 2+A2
    ,f , do 2+,1
    OTOGAMI FRAMEWORK
    (WIP)
    HYPOTHESIS
    BACKLOG
    ,Ill get 2+A2
    ,f , do 2+,1 COST
    VALUE
    PRIORIZATION
    STORIES
    KPIs
    DEFINITION
    

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42. ,Ill get 2+A2
    ,f , do 2+,1
    ,Ill get 2+A2
    ,f , do 2+,1
    OTOGAMI FRAMEWORK
    (WIP)
    HYPOTHESIS
    BACKLOG
    ,Ill get 2+A2
    ,f , do 2+,1 COST
    VALUE
    PRIORIZATION
    STORIES
    KPIs
    DEFINITION
    MENDOZA LINE BURGER METHOD
    

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43. ,Ill get 2+A2
    ,f , do 2+,1
    ,Ill get 2+A2
    ,f , do 2+,1
    OTOGAMI FRAMEWORK
    (WIP)
    HYPOTHESIS
    BACKLOG
    ,Ill get 2+A2
    ,f , do 2+,1 COST
    VALUE
    PRIORIZATION
    STORIES
    KPIs
    DEFINITION
    KANBAN ALLA OTOGAMI
    ! 2%   2ime dedicated to Comm .AC
    ! ,f we need more than 2%  , ArobablG we
    Chould change the ArioritaHed hGAotheCiC
    MENDOZA LINE BURGER METHOD
    

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45. ¡Graciñas! / Tank you!
    Gràcies!
    @david_bonilla
    bonillaware.com
    david@otogami.com
    bit.ly/cas2k14
    

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