Working with Business Model Canvas

Slides from Global Entrepreneurship Bootcamp 2018, Kuala Lumpur. My contact details - www.daxeelsoni.com

Transcript

1. It's all about VALUE Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Working with Business Model Canvas Daxeel Soni Daxeel Soni
2. A Question Do you ever came across any of these situations? You got an awesome idea about product but dont know where to get started? You built a poc but dont know how to get initial traction? You got several users/customers but dont know how to scale? Then you should definitely get your hands dirty with BMC. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
3. Why Startup Fails? 1. Solving problem nobody cares about 2. Flawed business model 3. Poor execution Most startups fail because of these top reasons 4. Team Conflicts Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
4. It's all about VALUE "A business model describes how an organization creates, delivers and captures value." Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
5. Startup is a Drama! And here is where Business Model Canvas comes in picture. Drama Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
6. Backstage Frontstage Story Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
7. BMC Key Benefits 1. Easy to use and understand 2. Clear view of your business 3. Great for getting feedback Why to do BMC exercise for your startup? 4. It’s fast 5. It’s iterative process and improves in every iteration. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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9. 1. Customer Segments 1. Demographic - Age, income, gender, occupation, education, language etc. 2. Psychographic - Social class, lifestyle, values, personality etc. 3. Behavioral - Usage, loyalty, interests, awareness, benefits, personality etc. 4. Geographic - Country, continent, region etc. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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11. 2. Value Proposition 1. List features 2. Values 3. Short and clear Why customers will buy from you? Steps to come with a good value proposition? Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
12. 2. Value Proposition 1. It should be easy to understand 2. Communicates specific results the customers will get 3. Good enough to explain how your product/service is different and better 4. Can be read and understand in 5 seconds Why customers will buy from you? What makes a good value proposition? Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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14. 3. Distribution Channels Activity 2 Types of products and channels 1. Physical 2. Virtual Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
15. 3. Distribution Channels 1. Direct Channels - Website, calls, retail outlets etc. 2. Indirect Channels - E-commerce, resellers, dealers, über eats etc. Product Channel Physical Virtual Physical Virtual E- commerce Instagram, saas Insurance Car Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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17. 4. Customer Relationship •Awareness •Interests •Consideration •Purchase Get Grow Keep •Customer Service •Loyalty Programs •Newsletters •Valued emails •Referral programs •Cross selling Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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19. 5. Revenue Streams 1. Asset - car 2. Usage - AWS, Postpaid products 3. Subscription - Netflix 4. Renting - Driven, zoom car 5. Licensing - Microsoft 6. Intermediation - Airbnb, classifieds 7. Advertising - Facebook, google ads, blogs How money will flow in your company? Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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21. 6. Key Partners 1. Strategic Alliance - Manufacturing units, someone else channels 2. Raw material/resources suppliers 3. Traffic Partners - AD Agencies, Blogs, Niche websites 4. Joint Business Development - Starbucks + Alibaba
 5. And many more… Any user segment or organization who helps you to grow your company. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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23. 7. Key Activities •Research •Customer Profile Creation •Product Development •Marketing •Sales •Team Building •And many more… Key activities you have to perform to grow and scale your company. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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25. 8. Key Resources •Human resource - team •Physical - office/workspace, machines, manufacturing units •Intellectual - Trademark, patents, logo •Financial - capital Resources you need to perform key activities and run a company as per plannings and projections. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
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27. 9. Cost Structure •Fixed Costs - Team, office space, machines •Variable - Marketing, activities, suppliers Capital you need to invest in your key resources (Cost)t < (Revenue)t t = time taken to start selling to the market from day 1 Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
28. Your Super Power Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
29. About Me Daxeel Soni •Founder, Version Labs •Alumni, iB Hubs Startup School 2018 •Instructor, Govt of India’s Ideate for India online Program •Mentor, Startup Weekend Ahmedabad •Co-lead, Facebook Developers Circle Ahmedabad •Coach, Django Girls Ahmedabad •daxeelsoni44@gmail.com •Linekedin, Facebook, Instagram Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
30. QnA Thank You Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni