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Working with Business Model Canvas

Eecba7761a3f30bef7708a4dd945fd9b?s=47 Daxeel Soni
December 17, 2018

Working with Business Model Canvas

Slides from Global Entrepreneurship Bootcamp 2018, Kuala Lumpur. My contact details - www.daxeelsoni.com

Eecba7761a3f30bef7708a4dd945fd9b?s=128

Daxeel Soni

December 17, 2018
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Transcript

  1. It's all about VALUE Global Entrepreneurship Bootcamp 2018, Kuala Lumpur,

    Malaysia Working with Business Model Canvas Daxeel Soni Daxeel Soni
  2. A Question Do you ever came across any of these

    situations? You got an awesome idea about product but dont know where to get started? You built a poc but dont know how to get initial traction? You got several users/customers but dont know how to scale? Then you should definitely get your hands dirty with BMC. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  3. Why Startup Fails? 1. Solving problem nobody cares about 2.

    Flawed business model 3. Poor execution Most startups fail because of these top reasons 4. Team Conflicts Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  4. It's all about VALUE "A business model describes how an

    organization creates, delivers and captures value." Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  5. Startup is a Drama! And here is where Business Model

    Canvas comes in picture. Drama Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  6. Backstage Frontstage Story Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia

    Daxeel Soni
  7. BMC Key Benefits 1. Easy to use and understand 2.

    Clear view of your business 3. Great for getting feedback Why to do BMC exercise for your startup? 4. It’s fast 5. It’s iterative process and improves in every iteration. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  8. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  9. 1. Customer Segments 1. Demographic - Age, income, gender, occupation,

    education, language etc. 2. Psychographic - Social class, lifestyle, values, personality etc. 3. Behavioral - Usage, loyalty, interests, awareness, benefits, personality etc. 4. Geographic - Country, continent, region etc. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  10. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  11. 2. Value Proposition 1. List features 2. Values 3. Short

    and clear Why customers will buy from you? Steps to come with a good value proposition? Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  12. 2. Value Proposition 1. It should be easy to understand

    2. Communicates specific results the customers will get 3. Good enough to explain how your product/service is different and better 4. Can be read and understand in 5 seconds Why customers will buy from you? What makes a good value proposition? Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  13. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  14. 3. Distribution Channels Activity 2 Types of products and channels

    1. Physical 2. Virtual Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  15. 3. Distribution Channels 1. Direct Channels - Website, calls, retail

    outlets etc. 2. Indirect Channels - E-commerce, resellers, dealers, über eats etc. Product Channel Physical Virtual Physical Virtual E- commerce Instagram, saas Insurance Car Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  16. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  17. 4. Customer Relationship •Awareness •Interests •Consideration •Purchase Get Grow Keep

    •Customer Service •Loyalty Programs •Newsletters •Valued emails •Referral programs •Cross selling Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  18. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  19. 5. Revenue Streams 1. Asset - car 2. Usage -

    AWS, Postpaid products 3. Subscription - Netflix 4. Renting - Driven, zoom car 5. Licensing - Microsoft 6. Intermediation - Airbnb, classifieds 7. Advertising - Facebook, google ads, blogs How money will flow in your company? Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  20. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  21. 6. Key Partners 1. Strategic Alliance - Manufacturing units, someone

    else channels 2. Raw material/resources suppliers 3. Traffic Partners - AD Agencies, Blogs, Niche websites 4. Joint Business Development - Starbucks + Alibaba
 5. And many more… Any user segment or organization who helps you to grow your company. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  22. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  23. 7. Key Activities •Research •Customer Profile Creation •Product Development •Marketing

    •Sales •Team Building •And many more… Key activities you have to perform to grow and scale your company. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  24. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  25. 8. Key Resources •Human resource - team •Physical - office/workspace,

    machines, manufacturing units •Intellectual - Trademark, patents, logo •Financial - capital Resources you need to perform key activities and run a company as per plannings and projections. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  26. Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni

  27. 9. Cost Structure •Fixed Costs - Team, office space, machines

    •Variable - Marketing, activities, suppliers Capital you need to invest in your key resources (Cost)t < (Revenue)t t = time taken to start selling to the market from day 1 Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  28. Your Super Power Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia

    Daxeel Soni
  29. About Me Daxeel Soni •Founder, Version Labs •Alumni, iB Hubs

    Startup School 2018 •Instructor, Govt of India’s Ideate for India online Program •Mentor, Startup Weekend Ahmedabad •Co-lead, Facebook Developers Circle Ahmedabad •Coach, Django Girls Ahmedabad •daxeelsoni44@gmail.com •Linekedin, Facebook, Instagram Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia Daxeel Soni
  30. QnA Thank You Global Entrepreneurship Bootcamp 2018, Kuala Lumpur, Malaysia

    Daxeel Soni