10 Things To Do Before Emailing Your Sales Deck To A Potential Client

It quite painful to see how so many sales people and entrepreneurs continue to send across their sales pitch deck over email when a potential clients or investor says "Please email me that presentation" - without realising how doing so could affect the progress of the deal.

A presentation to be emailed has to be a version, but a very different presentation from the sales pitch deck.

Check out this presentation to understand why doing so is important and also how to do so in 10 easy steps.

Transcript

1. 10THINGS before sending your TO DO SALES DECK to a potential client
2. Whether your SALES DECK… looks more like a DOCUMENT or like a classy PRESENTATION
3. IF YOU ARE LIKE MOST PEOPLE
4. YOU ARE USING YOUR SALES for your PITCH DECK and… SALES MEETINGS
5. SAME DECK …and the TO POTENTIAL CLIENTS TO EMAIL
6. HARM THAN GOOD AND THAT IS DOING MORE
7. if your SALES DECK looks more like a DOCUMENT first of all, make it look like a PRESENTATION
8. but if your SALES DECK already looks like a PRESENTATION then here are 3 REASONS WHY EMAILING IT IS A REALLY BAD IDEA
9. 1 YOUR DECK WOULD GET SHARED with others who have never heard your pitch
10. 2 YOU ARE NOT GOING TO BE AROUND to explain things and answer queries
11. 3 YOUR DECK HAS DIVIDED ATTENTION with so many things ready to distract
12. 10THINGS so finally here are to your email decks to ensure they are doing a lot of good and no harm TO DO
13. OBJECTIVE rethink your 6 5 7 9 8 3 2 4 1 10 • You Can’t Close The Deal With It • If Sending Before Meeting, Make It A Teaser To Get The Meeting • If Sending Post Meeting, Use It To Push The Deal Forward
14. everything else REMOVE • Remove Everything That Is Not In Sync With The Defined Objective 6 5 7 9 8 3 2 4 1 10
15. ENGAGING MAKE IT • With No Committed Time Slot, It Really Needs To Be Engaging • Consider Adding Images, Icons & Examples 6 5 7 9 8 3 2 4 1 10
16. per slide ONE IDEA • Don’t Fret About The Number Of Slides. • Long Yet Engaging & Simple, Wins Over Short Yet Complicated 6 5 7 9 8 3 2 4 1 10
17. HELP TEXT add some • This Sentence Is A Help Text. Use It Sparingly, Though. 6 5 7 9 8 3 2 4 1 10
18. TITLE SLIDE MAKE AN ENTICING • Come Up With A Title That Creates Interest In The Viewer • Use Large Font Size To Ensure Readability From Attachment Preview • This Deck’s Title Is A Good Example 6 5 7 9 8 3 2 4 1 10
19. CALL TO ACTION have a clear • Do You Want Them To Visit A Web Page To Learn More • Or Is There A Case Study You Want Them To Download • Have It Only If It Serves The Objective 6 5 7 9 8 3 2 4 1 10
20. SELF SUFFICIENT ensure it to be • Make Sure That Your Deck Doesn’t Require Any Additional Information or Background, Beyond The Obvious, To Be Relevant 6 5 7 9 8 3 2 4 1 10
21. the file RENAME • Don’t Name It Something Like “Sales Deck” • Think About How The Other Person Would Search For The File, Once Downloaded, On His Computer • E.g. “ABC Ltd.’s Sales Presentation for XYZ Ltd.” OR “How Does ABC Ltd. Fix Recruitment Issues” • And Of-course, Only Send A PDF Version (Or Similar) 6 5 7 9 8 3 2 4 1 10
22. HYPERLINK upload and share • Sharing A Hyperlink Has Many Benefits Over Sending It As An Attachment. Such As, Tracking User Behaviour, No Heavy Files To Download. 6 5 7 9 8 3 2 4 1 10
23. DECK ROOSTER made with love by WWW.DECKROOSTER.COM beautiful and persuasive presentations Is this presentation WORTH SHARING? Talk to us
24. https://www.flickr.com/photos/126581283@N08/14931694214/sizes/l https://www.flickr.com/photos/126581283@N08/15528742836/sizes/l http://www.flaticon.com/free-icon/service-courier_69011 https://www.flickr.com/photos/126581283@N08/15366297288/sizes/l https://www.flickr.com/photos/126581283@N08/14932266913/sizes/l https://www.flickr.com/photos/126581283@N08/15365818129/sizes/o/ http://www.flaticon.com/free-icon/target_60481 http://www.flaticon.com/free-icon/recycle-bin-container-shape_12960 http://www.flaticon.com/free-icon/heart-outline_63263 http://www.flaticon.com/free-icon/lightbulb-idea_66298 http://www.flaticon.com/free-icon/write_46395 http://www.flaticon.com/free-icon/ice-cream-cone-outline_39783 http://www.flaticon.com/free-icon/finger-pressing-a-button_9606 http://www.flaticon.com/free-icon/tasks_13194 http://www.flaticon.com/free-icon/pdf-document_5097 https://www.iconfinder.com/icons/216660/link_icon#size=128 https://www.iconfinder.com/icons/194920/linkedin_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194929/facebook_outline_social_media_icon#size=128 https://www.iconfinder.com/icons/194909/outline_social_media_twitter_icon#size=128 https://www.iconfinder.com/icons/194926/google_outline_social_media_icon#size=128 A BIG THANKS TO AUTHORS OF GRAPHICS USED IN THIS DECK DECK ROOSTER