In this speaker deck, David Jenyns talks about how to write script for web videos. He walks you through the process that he use which always starts in getting into the mind of your customer. He then uses this "avatar" in outlining and creating the script.
This presentation is from the Light Camera Profit! Workshop. To learn more and view the other presentations, visit http://www.melbournevideoproduction.com.au/video-seo/web-video-tutorials/