SEO Crusher - How To Dominate Google Easily

This speaker deck will talk about SEO and how to dominate Google results easily. David Jenyns shares his strategy and techniques in leading the competition.

This presentation is taken from the Competition Crusher. To know more and view the other presentations, visit http://www.crusherworkshop.com/

Transcript

1. SEO CRUSHER
   Google Domination Made Easy.
   

   View Slide

2. WHY IS IT SO IMPORTANT?
   

   View Slide

3. HOW GOOGLE WORKS
   • One big popularity content

   

   

   

   

   

   

   

   

   

   

   

   View Slide

4. UNDERSTANDING KEYWORD TARGETS
   • Browsing phrase vs buying phrase
   
   • Camera vs. Sony Handicam HDR-SR11
   
   • Dentist vs. South Yarra Dentists
   
   • Inside the mind of your searcher
   

   View Slide

5. BUILDING YOUR KEYWORDS
   • Identify top services / products
   
   • Use Google free keyword tool / Market Samurai
   
   • Target best keywords and add area modifiers
   
   • e.g. Printing Services Melbourne
   

   View Slide

6. DON’T TELL ME, SHOW ME
   

   View Slide

7. ONPAGE SEO
   
   • 1 page... 1-2 keywords
   
   • Unique page titles
   
   • Meta description (160)

   & meta keywords
   
   • 300 words minimum
   
   • Keyword density (x3 per 500 words)

   • H1 tags, bold, italics, image tags
   
   • Keywords in urls

   (domain.com/keyword.html)
   
   • e.g. www.planet13.com.au

   www.freetradingsystems.org
   

   View Slide

8. REPLICATE NATURE
   • Send links to both home and deep
   
   • From a variety of sources
   
   • With a variety of anchor text
   
   • Links built over time
   

   View Slide

9. A SIMPLE PLAN OF ATTACK
   

   View Slide

10. DIRECTORIES
    
    • Submit to 300+ PR1+ directories
    
    • Url links, vary text submission, drip submissions
    
    • e.g. www.daveapproved.com/directorymaximizer
    

    View Slide

11. EZINEARTICLES.COM &
    GOARTICLES.COM
    • 10+ of your best (ongoing 1 per week)
    
    • Link to your home + deep
    
    • e.g. http://ezinearticles.com/?expert=David_Jenyns
    

    View Slide

12. BLOG COMMENTS
    • 15 posts (ongoing 5 per week)
    
    • Use Google alerts
    
    • Search on blogsearch.google.com
    

    View Slide

13. BLOG NETWORKS
    • Link to your site + Ezine + YouTube (1 per week)
    
    • AMA: www.daveapproved.com/AMA
    

    View Slide

14. WHO DO YOU KNOW?
    • Clients
    
    • Suppliers
    
    • Charities
    
    • Friends
    

    View Slide

15. ACTION PLAN
    • Select your keywords and optimise
    
    • Build links to the pages

    you want ranked
    
    • Keep building more pages, more links
    
    • Visit www.DaveApproved.com
    

    View Slide

16. EVERYTHING YOU NEED...
    The SEO Method 2.0
    
    “One Method To Outrank Them All”
    

    View Slide

17. View Slide

18. NEXT LEVEL SEO
    

    View Slide

19. QUESTIONS
    

    View Slide