How To Use Web Videos To Crush Competition

This speaker deck will teach you how to use web videos to crush your competition. David Jenyns will teach you on how you can use this to be ahead of your competitors.

This presentation was taken from the Competition Crusher Workshop. To view the other presentations, visit http://www.crusherworkshop.com/

Transcript

1. VIDEO CRUSHER
   Video killed the radio star.
   

   View Slide

2. WHAT IT DOES FOR YOU
   • People do business with people
   
   • Authenticity & transparency & keep it real
   
   • Expert positioning
   
   • Making things easier, who wants to read?
   
   • Enjoy easier rankings
   

   View Slide

3. WHERE TO USE IT
   • Homepage: Big frustration, call to action
   
   • Service: Clear explanation
   
   • About Us: Tell your story
   
   • Autoresponder: Top Questions 10 x 10
   

   View Slide

4. TESTIMONIALS
   • How were things going before us?
   
   • How did you find us?
   
   • Why did you choose us?
   
   • How was it working with us?
   
   !
   !
   • What were the results?
   
   • What'd it mean to you?
   
   • Why would you recommend us?
   
   • Anything else you'd like to add?
   

   View Slide

5. View Slide

6. WHAT YOU’LL NEED
   • Lights
   
   • Camera
   
   • Tripod
   
   • Microphone
   
   • iMove or Movie Maker
   
   • ScreenFlow or Camtasia
   

   View Slide

7. CHECK ONE, TWO
   • Lights
   
   • Turn off external light sources
   
   • Follow 3 point system
   
   
   • Balance (contrast is key)
   

   View Slide

8. DON’T BE PERFECT...
   • 300+ videos in 3 years
   
   • Quantity vs quality
   
   • http://www.youtube.com/watch?v=Du3xnRe2U0E
   
   • Start with 4-5 videos
   

   View Slide

9. MY RECORDING TIPS
   • Speak to the camera
   
   • Don't read from a script
   
   • Don't be Danoz Direct
   
   • Zoom in and out at cuts
   

   View Slide

10. THE STRUCTURE OF VIDEO
    • Intro (professional & hook) www.istock.com
    
    • Lower third
    
    • Always include your url
    
    • Outro (call to action)
    
    • Music
    

    View Slide

11. CHANNEL SECRETS
    • Selecting your user name
    
    • Change background image
    
    • Set your channel type
    
    • Tell them to subscribe
    

    View Slide

12. OPTIMISING YOUR VIDEOS
    • Select Keywords
    
    • Titles
    
    • Description (remember to include your url)
    
    • Tags
    
    • What is your competition doing?
    

    View Slide

13. UNDERSTANDING THE ALGORITHM
    • Back links + Embeds
    
    • Views + Ratings + Comments
    
    • Age
    
    • Playlists
    
    • Channel views
    
    • Subscribers
    
    • Dave’s got a secret
    

    View Slide

14. PROOF IN THE PUDDING
    • Trading system #2, 3 & 5
    
    • Best stock broker #1
    
    • Trading plan #1
    
    • Achieve financial freedom #1
    
    • Forex seminar #1
    
    • Daryl Guppy - owned
    

    View Slide

15. VIDEO IDEAS
    • Live video, screen capture, Keynote, animation, slide shows
    
    • Workshops, interviews, tutorials, Q&A, reviews, parodies
    
    • Make it easy on yourself
    
    !
    !
    

    View Slide

16. BE WARNED
    

    View Slide

17. ACTION PLAN
    • Open a YouTube account
    
    • Put video on most trafficed pages
    
    • Collect testimonials
    
    • We can do it for you

    www.melbourneSEOservices.com
    

    View Slide

18. EVERYTHING YOU NEED...
    Lights. Camera. Profits!
    

    View Slide

19. HELP ME
    • Who else wants some step-by-step tutorials?
    
    • Remember we’re here to help
    

    View Slide

20. QUESTIONS
    

    View Slide