Press Release Made Easy

Press Release Made Easy

This speaker deck will teach you on how to use press releases for your business. David Jenyns shares his strategies in getting ahead of his competitors using this effective strategy.

This presentation is taken from the Competition Crusher Workshop. To view the other presentations, visit http://www.crusherworkshop.com/

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David Jenyns

June 18, 2014
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Transcript

  1. PRESS RELEASE CRUSHER How to get the media to fall

    in love with you.
  2. TYPES OF TESTIMONIALS • Customer • Celebrities • Experts •

    Media + Organisations • the ULTIMATE testimonial
  3. THE MEDIA ENDORSEMENT • The HALO Effect • Can’t be

    faked or bought *** • Instant ‘Expert’ Status
  4. PRESS RELEASE HOOKS • All they want is a good

    story. • Follow the general media. • Google Alerts • Yahoo Answers • Popular blog posts • Survey your customers
  5. HOW TO SELL THE MCG

  6. OFFLINE PR • Press release ==> TV • Old skool

    method • Editorial ads ==> Herald Sun ==> Nova
  7. REPORTER ATTENTION ! ! • Haro (NetRegistry article) • Source

    Bottle (Australia) • Become their friends (books and articles)
  8. ONLINE PR • Google vs Yellow Pages • How to

    get #1 in Google Places • PRweb (traffic + backlinks)
  9. None
  10. None
  11. HOW TO WRITE ONE • Find your angle • It’s

    not about you • There’s a tutorial, watch
 www.YouTube.com/theSEOmethod
  12. ACTION PLAN • Start watching Haro + SourceBottle • Start

    watching your market news • Test out online PR • Need more help?
 www.melbourneSEOservices.com
  13. None
  14. QUESTIONS