Press Release Made Easy

This speaker deck will teach you on how to use press releases for your business. David Jenyns shares his strategies in getting ahead of his competitors using this effective strategy.

This presentation is taken from the Competition Crusher Workshop. To view the other presentations, visit http://www.crusherworkshop.com/

Transcript

1. PRESS RELEASE CRUSHER
   How to get the media to fall in love with you.
   

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2. TYPES OF TESTIMONIALS
   • Customer
   
   • Celebrities
   
   • Experts
   
   • Media + Organisations
   
   • the ULTIMATE testimonial
   

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3. THE MEDIA ENDORSEMENT
   • The HALO Effect
   
   • Can’t be faked or bought ***
   
   • Instant ‘Expert’ Status
   

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4. PRESS RELEASE HOOKS
   • All they want is a good story.
   
   • Follow the general media.
   
   • Google Alerts
   
   • Yahoo Answers
   
   • Popular blog posts
   
   • Survey your customers
   
   

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5. HOW TO SELL THE MCG
   

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6. OFFLINE PR
   • Press release ==> TV
   
   • Old skool method
   
   • Editorial ads ==> Herald Sun ==> Nova
   

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7. REPORTER ATTENTION
   !
   !
   • Haro (NetRegistry article)
   
   • Source Bottle (Australia)
   
   • Become their friends (books and articles)
   

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8. ONLINE PR
   • Google vs Yellow Pages
   
   • How to get #1 in Google Places
   
   • PRweb (traffic + backlinks)
   

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11. HOW TO WRITE ONE
    • Find your angle
    
    • It’s not about you
    
    • There’s a tutorial, watch

    www.YouTube.com/theSEOmethod
    

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12. ACTION PLAN
    • Start watching Haro + SourceBottle
    
    • Start watching your market news
    
    • Test out online PR
    
    • Need more help?

    www.melbourneSEOservices.com
    

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14. QUESTIONS
    

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