Understanding How Off Page SEO Works For Businesses

In this speaker deck presentation, David Jenyns talks about how Off Page SEO works for businesses. He will walk you through the different strategies and how to do it right. He points out that doing these strategies naturally and replicating what usually happens in nature is greatly rewarded by Google.

This presentation is taken from the Small Business Internet Marketing Workshop. To learn more, visit http://www.melbourneseoservices.com/seo-products/small-business-internet-marketing/

Transcript

1. OFF PAGE OPTIMISATION Unless you build it correctly... they will not come.
2. HOW GOOGLE REALLY WORKS • One big popularity contest • It's about your links and what they say • Not all links are created equal • You can rank for anything • Stay one step ahead of your competition
3. DAVE’S HOT TIPS • Send links to pages you want to rank • Bigger sites win, keep on building!
4. REPLICATE NATURE • Send links to both home and deep • From a variety of sources • With a variety of anchor text • Links built over time
5. A SIMPLE PLAN OF ATTACK
6. DIRECTORIES • Submit to 300+ PR1+ directories • Url links • Vary text submission • Drip submissions • e.g. http://www.theseomethod.com/maximiser
7. EZINEARTICLES.COM & GOARTICLES.COM • 10+ of your best (ongoing 1 per week) • Link to your home + deep • Check trading on the inside • e.g. http://ezinearticles.com/?expert=David_Jenyns
8. YOUTUBE • 10+ videos (ongoing 1 per week) • e.g. http://http://www.youtube.com/melbournedentists
9. BLOG COMMENTS • 15 posts (ongoing 5 per week) • Use Google alerts • Search on blogsearch.google.com
10. WEB2.0 • 9 posts (ongoing 1 post per week) • Blogger.com • Wordpress.org • Posterous.com • e.g. http://my-internet-affiliate-marketing.blogspot.com
11. BLOG NETWORKS • Blog comments + Ezine + YouTube + Web 2.0 • AMA: http://www.theseomethod.com/ama
12. WHO DO YOU KNOW? • Clients • Suppliers • Charities • Friends
13. PRESS RELEASE • Pete’s session • Google Vs. Yellow page case study
14. WAX ON WAX OFF SEO • Ezine: 1 per week (45mins) • YouTube: 1 per week (1.5hrs) • Blog comments: 5 per week (45 mins) • Web2.0: 1 per week (1 hour) • Press Release: 1 every couple of months (3 hours)
15. QUESTIONS