Community works for business

Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it.

Transcript

1. Community Works For business
2. Who uses open-source?
3. Who contributes back?
4. Business involvement?
5. PHP Community
6. Organizing events
7. Build projects
8. Volunteers
9. Pay themselves
10. Need support
11. Why participate?
12. Example • it's good for the health of the language • it's good for business • depends on the usage of language / technology • target the audience that become your promoters • good sentiment around the company and brand (brand awareness) • build relationships one-on-one and give demos • a great way to recruit for your company • community feedback about your company • keeping in touch with community Thanks to Elizabeth Naramore for providing feedback
13. Example • learn technology in an early stage • get in touch with people to provide support • follow up on technological evolutions and trends • easier finding partners, customers or new employees Thanks to Thijs Feryn for providing feedback
14. Example • visibility to potential employees and partners • giving something back to the community • building a business on top of quality open source projects • being part of a fun and engaging group Thanks to Wim Godden for providing feedback
15. Example • access to everyone’s best practices + innovation • share best technical solutions • cooperate on a technical level - compete on a business level • real multiplier (e.g. US Government) for reusable infrastructure • making the difference • buy once, get improvements back for free indefinitely • more secure products Thanks to Jeffrey McGuire for providing feedback
16. Example • learn internals of open-source projects • meeting experts for support and advice • finding new ways to offer better services • finding gratitude in “giving back”
17. Summary • keeping up-to-date on new technologies • establishing support and advice networks • feedback on your products / services • great for hiring new employees • great for finding new customers
18. How getting involved?
19. Report bugs
20. Fix issues or add features
21. Write documentation
22. Provide translations
23. Other ways to help
24. Room for user groups
25. Buy beer for events
26. Sponsor events
27. Provide hosting
28. Give us developers
29. What’s the ROI?
30. Long term investment
31. Create partnerships
32. Get valuable feedback
33. Brand awareness
34. Beta testing
35. Buy once, use forever
36. Hiring and recruitment
37. Support and assistance
38. Market leader
39. Community works!
40. Community feedback
41. Community Interactions
42. Improved products
43. Product Evangelists
44. Give little, get much
45. Beware of dangers!
46. Arrogance
47. High Expectations
48. Everything for granted
49. Don’t build on others’ rep
50. Earn the seat at the table
51. Summary
52. Invest in communities
53. Give because you want to
54. Earn respect
55. Do better business
56. Thank you
57. community works: http://www.flickr.com/photos/ 76029035@N02/6829419407 using open-source: http://www.flickr.com/photos/joshholmes/ 6775970225 wall street: http://www.flickr.com/photos/ensh/3867767246/ phpnw11: http://www.flickr.com/photos/stuartherbert/ 6231772651/ phpbenelux: http://www.flickr.com/photos/joshholmes/ 6774829421 joindin: http://www.flickr.com/photos/joshholmes/6779894817 volunteers: http://www.flickr.com/photos/stuartherbert/ 6230059226 cash register: http://www.flickr.com/photos/stevensnodgrass/ 4034636727/ support: http://www.flickr.com/photos/dominicspics/5559345297/ questions: http://www.flickr.com/photos/oberazzi/318947873 signup: http://www.flickr.com/photos/ goldendragon613/296795071 bugs: http://www.flickr.com/photos/goingslo/4523034319 repairs: http://www.flickr.com/photos/urban_outlaw/2683334422 documentation: http://www.flickr.com/photos/ sixteenmilesofstring/2476311752 translations: http://www.flickr.com/photos/jeremybrooks/ 2175042537 red cross: http://www.flickr.com/photos/tk_five_0/2312700765 server rack: http://www.flickr.com/photos/traftery/2467633331 rasmus: http://www.flickr.com/photos/arnaudlimbourg/ 5165138896 roi: http://www.flickr.com/photos/epsos/5394616925/ long term investment: http://www.flickr.com/photos/teegardin/ 6093690339 partnerships: http://www.flickr.com/photos/macaco9/5820706157 boomerang: http://www.flickr.com/photos/cogdog/5389653746/ space: http://www.flickr.com/photos/nasamarshall/7637356614/ recruitment: http://www.flickr.com/photos/streamishmc/ 5743450139 lion: http://www.flickr.com/photos/amhuxham/6859625396 feedback: http://www.flickr.com/photos/oemebamo/2542415550 success: http://www.flickr.com/photos/kevint/85911467 danger: http://www.flickr.com/photos/jonathangill/5338645910 arrogance: http://www.flickr.com/photos/brostad/3420765336 sagrada familia: http://www.flickr.com/photos/joangs/3603305604 money: http://www.flickr.com/photos/ 9731367@N02/6988272680 table: http://www.flickr.com/photos/stanfordedtech/3932292426/ clue bat: http://www.flickr.com/photos/trombonekenny/ 2509085987 investing: http://www.flickr.com/photos/mytudut/5189224326/ free will: http://www.flickr.com/photos/scramblerman/292214579 beach: http://www.flickr.com/photos/victoriawhite/4972555193 mountains: http://www.flickr.com/photos/dcsl/3268208595/
58. https://joind.in/7088