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Community works for business

Michelangelo
October 07, 2012

Community works for business

Being part of the community is not just great to support the open-source movement, but it also is great for business. Why is it that big companies invest in open-source projects and how can your business benefit from participation? In this talk I explain the reasons why companies like to be associated with the PHP community and how your business can benefit from it.

Michelangelo

October 07, 2012
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Transcript

  1. Community Works
    For business

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  2. Who uses open-source?

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  3. Who contributes back?

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  4. Business involvement?

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  5. PHP Community

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  6. Organizing events

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  7. Build projects

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  8. Volunteers

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  9. Pay themselves

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  10. Need support

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  11. Why participate?

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  12. Example
    • it's good for the health of the language
    • it's good for business
    • depends on the usage of language / technology
    • target the audience that become your promoters
    • good sentiment around the company and brand (brand
    awareness)
    • build relationships one-on-one and give demos
    • a great way to recruit for your company
    • community feedback about your company
    • keeping in touch with community
    Thanks to Elizabeth Naramore for providing feedback

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  13. Example
    • learn technology in an early stage
    • get in touch with people to provide
    support
    • follow up on technological evolutions and
    trends
    • easier finding partners, customers or new
    employees
    Thanks to Thijs Feryn for providing feedback

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  14. Example
    • visibility to potential employees and
    partners
    • giving something back to the community
    • building a business on top of quality open
    source projects
    • being part of a fun and engaging group
    Thanks to Wim Godden for providing feedback

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  15. Example
    • access to everyone’s best practices + innovation
    • share best technical solutions
    • cooperate on a technical level - compete on a business level
    • real multiplier (e.g. US Government) for reusable infrastructure
    • making the difference
    • buy once, get improvements back for free indefinitely
    • more secure products
    Thanks to Jeffrey McGuire for providing feedback

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  16. Example
    • learn internals of open-source projects
    • meeting experts for support and advice
    • finding new ways to offer better services
    • finding gratitude in “giving back”

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  17. Summary
    • keeping up-to-date on new technologies
    • establishing support and advice networks
    • feedback on your products / services
    • great for hiring new employees
    • great for finding new customers

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  18. How getting involved?

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  19. Report bugs

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  20. Fix issues or add features

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  21. Write documentation

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  22. Provide translations

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  23. Other ways to help

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  24. Room for user groups

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  25. Buy beer for events

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  26. Sponsor events

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  27. Provide hosting

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  28. Give us developers

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  29. What’s the ROI?

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  30. Long term investment

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  31. Create partnerships

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  32. Get valuable feedback

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  33. Brand awareness

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  34. Beta testing

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  35. Buy once, use forever

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  36. Hiring and recruitment

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  37. Support and assistance

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  38. Market leader

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  39. Community works!

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  40. Community feedback

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  41. Community Interactions

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  42. Improved products

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  43. Product Evangelists

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  44. Give little, get much

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  45. Beware of dangers!

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  46. Arrogance

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  47. High Expectations

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  48. Everything for granted

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  49. Don’t build on others’ rep

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  50. Earn the seat at the table

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  51. Summary

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  52. Invest in communities

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  53. Give because you want to

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  54. Earn respect

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  55. Do better business

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  56. Thank you

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  57. community works: http://www.flickr.com/photos/
    [email protected]/6829419407
    using open-source: http://www.flickr.com/photos/joshholmes/
    6775970225
    wall street: http://www.flickr.com/photos/ensh/3867767246/
    phpnw11: http://www.flickr.com/photos/stuartherbert/
    6231772651/
    phpbenelux: http://www.flickr.com/photos/joshholmes/
    6774829421
    joindin: http://www.flickr.com/photos/joshholmes/6779894817
    volunteers: http://www.flickr.com/photos/stuartherbert/
    6230059226
    cash register: http://www.flickr.com/photos/stevensnodgrass/
    4034636727/
    support: http://www.flickr.com/photos/dominicspics/5559345297/
    questions: http://www.flickr.com/photos/oberazzi/318947873
    signup: http://www.flickr.com/photos/
    goldendragon613/296795071
    bugs: http://www.flickr.com/photos/goingslo/4523034319
    repairs: http://www.flickr.com/photos/urban_outlaw/2683334422
    documentation: http://www.flickr.com/photos/
    sixteenmilesofstring/2476311752
    translations: http://www.flickr.com/photos/jeremybrooks/
    2175042537
    red cross: http://www.flickr.com/photos/tk_five_0/2312700765
    server rack: http://www.flickr.com/photos/traftery/2467633331
    rasmus: http://www.flickr.com/photos/arnaudlimbourg/
    5165138896
    roi: http://www.flickr.com/photos/epsos/5394616925/
    long term investment: http://www.flickr.com/photos/teegardin/
    6093690339
    partnerships: http://www.flickr.com/photos/macaco9/5820706157
    boomerang: http://www.flickr.com/photos/cogdog/5389653746/
    space: http://www.flickr.com/photos/nasamarshall/7637356614/
    recruitment: http://www.flickr.com/photos/streamishmc/
    5743450139
    lion: http://www.flickr.com/photos/amhuxham/6859625396
    feedback: http://www.flickr.com/photos/oemebamo/2542415550
    success: http://www.flickr.com/photos/kevint/85911467
    danger: http://www.flickr.com/photos/jonathangill/5338645910
    arrogance: http://www.flickr.com/photos/brostad/3420765336
    sagrada familia: http://www.flickr.com/photos/joangs/3603305604
    money: http://www.flickr.com/photos/
    [email protected]/6988272680
    table: http://www.flickr.com/photos/stanfordedtech/3932292426/
    clue bat: http://www.flickr.com/photos/trombonekenny/
    2509085987
    investing: http://www.flickr.com/photos/mytudut/5189224326/
    free will: http://www.flickr.com/photos/scramblerman/292214579
    beach: http://www.flickr.com/photos/victoriawhite/4972555193
    mountains: http://www.flickr.com/photos/dcsl/3268208595/

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  58. https://joind.in/7088

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