How To Market Your Website

Discuss different strategies to market your business website

Transcript

1. How To Market Your Business Website ERICA STERLING BUSH @ERICAWEBMASTER 12/8/2016 ERICA STERLING BUSH @ERICAWEBMASTER
2. Do your homework first Buyers Market vs Sellers Market B2B vs B2C Online Store/Ecommerce Value Proposition Goals Customer Acquisition vs Brand Awareness Target Audience/Personas/Demographics Competitors Marketing budget Reporting ERICA STERLING BUSH @ERICAWEBMASTER
3. Brush up on your Marketing Skills ERICA STERLING BUSH @ERICAWEBMASTER
4. Google Google Adwords Google Adwords Keyword Planner *Google My Business ◦ (Local Listing) FREE Google Analytics Google Tag Manager Google Display Network *Google Primer – elearning mobile app ERICA STERLING BUSH @ERICAWEBMASTER
5. Five Key Areas SEO - Search Engine Optimization 1 2 3 4 5 PPC – Pay per click Content Marketing Social Media Offline Marketing ERICA STERLING BUSH @ERICAWEBMASTER
6. Search Engine Optimization Organic (non-paid search) DIY vs Agency/SEO copywriter SEO Headlines Keyword Research Long Tailed Keywords Be patient Usually take 4-6 months to see a change ERICA STERLING BUSH @ERICAWEBMASTER
7. Pay per Click (PPC) Paid Search Text/ Banner/ Product specific Ads Sign up for Google Adwords/MS Bing Keyword Targeting Immediate Results ERICA STERLING BUSH @ERICAWEBMASTER
8. Pay per Click (PPC) ERICA STERLING BUSH @ERICAWEBMASTER
9. Facebook/Instagram Ads People spend a lot of time on FB/Instagram All Demographics Enhanced audience targeting Huge audience desktop/mobile A/B Testing Facebook Insights *Remarketing *Facebook Blueprint – eLearning website ERICA STERLING BUSH @ERICAWEBMASTER
10. Remarketing/Retargeting ERICA STERLING BUSH @ERICAWEBMASTER
11. YouTube Ads ERICA STERLING BUSH @ERICAWEBMASTER
12. Content Marketing *Blogging and Guest Blogging *Email Marketing/Collect email addresses *YouTube Videos Animation/Motion Graphics/Infographics Web Chats/Interviews Live Stream Webinars/Podcasts/Surveys *UGC – User Generated Content *Memes White paper ERICA STERLING BUSH @ERICAWEBMASTER
13. “85% of users find visual user-generated content (UGC) more influential than brand photos or videos” ERICA STERLING BUSH @ERICAWEBMASTER
14. Social Media ERICA STERLING BUSH @ERICAWEBMASTER
15. “53% of people recommend companies and products on Twitter.” “64% of Twitter users and 51% of Facebook users are more likely to buy the products of brands they follow online” ERICA STERLING BUSH @ERICAWEBMASTER
16. Offline Marketing Multichannel Marketing GTM – Google Tag Manager Call Rail – Call Tracking Billboards, TV, Radio, Fliers, Business Cards Promotional Items BNI – International Referral Network Trade Associations/BBB/Memberships ERICA STERLING BUSH @ERICAWEBMASTER
17. No-brainer Tips Mobile Friendly Good Design & Attractive Use good images Easy to Navigate Updated Information Site encryption Link to your business in your profiles ERICA STERLING BUSH @ERICAWEBMASTER
18. Contact Erica Sterling Bush Websiteplant, LLC Twitter @ericawebmaster Email ensterling@gmail.com Websites www.ericasterlingbush.com www.tekniquellc.com For Copies of presentation: https://speakerdeck.com/ericawebmaster/ho w-to-market-your-website ERICA STERLING BUSH @ERICAWEBMASTER