Trust. Leadership. Culture.
All of these elements are essential for university success in 2018 and beyond. If your senior leaders aren't using digital channels to engage with staff, students, and external audiences then that's a problem that needs to be fixed ASAP.
In today's global education environment, leadership is online AND in-person. If your executives can't be trusted with social media, can they really be trusted with running your university?
It's time to let go of control in order to gain something great. Included best practice examples from all over the globe of how university leaders are collaborating, creating, and championing digital engagement.
Presented at the 2018 CASE Social Media and Community Conference in Brighton, UK.
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