Top 5 Tips for Applying PR to your Events

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. Top 5 Tips for Applying PR to your Events.

Transcript

1. TOP 6 EVENT PR TIPS
2. There are some certainties when it comes to marketing events: Public Relations & Events 1) Events are public, even when they are private. 2) Events are meant to appeal to an audience. 3) Appealing to an audience leverages Public Relations. So Events and Public Relations easily go hand in hand.
3. Developing a clear brand helps forge an image and identity of your Event for your audience to relate to. Building a Brand
4. Before you sell your first ticket, you should know who is going to be your buyer. Don’t just settle for a general demographic – create a profile of your ideal attendee. Target Your Audience
5. Be sure to identify and train representatives to speak on behalf of the organization and event. Assign Spokespeople
6. Regardless of you have a great customer service infrastructure, the receiving end of a Public Relations Nightmare can take a toll on your entire organization. A clear PR response plan can focus that feedback and inquiry to the appropriate channels and lessens the burden on your planning process. Creates Appropriate Feedback Channels
7. With so many social channels and outlets to promote your message, from the tradition Out of Home and Print options to Digital PR to the trendy options such as Flash Mobs or Coke’s Happiness Machine for example, publicity is ripe for the taking before, during and after our events. It Is More Than Just the Day-of Dropbox Europa @d… Diversity enables creativity & improves performance! 30.05.2014 Mladen @imldn Birthday barbecuing ! 31.05.2014 not Jony Ive @Jon… We’ve invented Quicktype, but don’t worry: the Shift key is still fucked. #WWDC #iOS 5d Mladen @imldn Apple is killing today! 5d Swift @swiftdevs #Swift just got announced 5d
8. Depending on the scale of your event, you may want to consider hiring a PR Agency to manage your event and organizations campaign. PR Agencies understand your local market, know the contacts to the key outlets, and can truly make your marketing dollar stretch in ways that you in house team couldn’t dream of. Hired Help
9. CONCLUSION Your marketing campaign is about more than your message, it is about how you connect with your audience and the channels you provide for them to connect with you.
10. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!