5 Ways Social Media Can Improve Event Marketing

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. 5 Ways Social Media Can Improve Event Marketing

Transcript

1. 5 WAYS SOCIAL MEDIA CAN IMPROVE EVENT MARKETING
2. Event Marketing is the application of marketing practices and theories to promote your event, conference, meeting, festival, or whatever the occasion may be. Events are inherently visual and descriptive in nature, making their marketing and promotion primarily experiential and photo heavy. Event Marketing
3. Event Marketers are generating more tangential event content in 2014 than they did in 2013. Their means of distribution are recognizable – Facebook, LinkedIn, Twitter, Google+, Online and Industry relevant calendars… Event Marketing is Growing
4. Both have a message they are trying to convey 1) Assess the Market 2) Choose the Right Channel 3) Spread Smartly 4) Identify Influencers That Can Help Promote Your Event 5) Data Driven Targeting through Paid Advertising How can social media help?
5. Your customers are eager to share their preferences and interests via social media. Leverage their openness to identify what type of messaging will resonate with your target market: search for keywords, identify event specific topics that are being discussed and more. Access the Market
6. Topsy: Check out how much social activity has been happening around similar events or keywords. Buzzsumo: A social search function that aggregates the details of who is talking about your topic. Assess the market: Tools
7. Knowing your target audience includes knowing what sort of social platforms they are using and how they are using them. The following breakdown will give you an overview on the primary social platforms available and how to maximize their functionality. Choose the right platform
8. Total Monthly Users: 1.23 Billion Who Uses It: Pretty much everyone. While it started as a college based platform, it has expanded greatly since 2004 and between 2013 and 2014, it’s 55+ user base grew by 80% Primary Benefit: Facebook Advertising is an extremely powerful tool that users social interests, web history, cookies and pixels to identify a significant targetable profile ripe for marketers to capitalize on. Choose the right platform: Facebook
9. Total Monthly Users: 255 Million Who Uses It: Business, celebrities and industry leaders to promote their services; Largest demographic is 18-29 year olds. Primary Benefit: Relationship building – by cultivating relationships with your primary audience, promoting a collaborative voice, and socially engaging your followers, you can make people feel directly connected to your events. Promote often – 2-3 times per day. Choose the right platform: Twitter
10. Total Monthly Users: 540 Million Who Uses It: Google Users – YouTube, Gmail account holders. It is hard to say who actively engages with the platform. Primary Benefit: If you are looking to maximize your websites search rank – this is one way to do it. Having an active Google+ account will undoubtedly drive higher traffic to your website. Choose the right platform: Google+
11. Total Monthly Users: 187 Million Who Uses It: Corporate and professionally minded audience. Potential clients as opposed to attendees. Primary Benefit: Connecting to and developing an expanded network with your vendors & service providers, as well as establishing your business and thought leadership in the industry. Choose the right platform: Linkedin
12. Total Monthly Users: 40 Million (estimate) Who Uses It: Women. 85% User Base is Women Primary Benefit: Events are visual in their nature, so Pinterest is a fantastic way to share images that can drive viewers to your website. It has been confirmed to drive more purchasing traffic to websites than Google for assorted vendors. Choose the right platform: Pinterest
13. WHO are you trying to reach with your event? WHAT are the key value propositions of your event and HOW are they best communicated? WHAT kind of content do you want to share socially? Text based? Image Based? Video? Choose the right platform: Which fits your event?
14. Primary networks include the aforementioned: 1) Google+ 2) LinkedIn 3) Facebook 4) Twitter 5) Pinterest Whichever network you have the most exposure with should be your primary focus. Spread Smartly Using your personal network and the network of your colleagues, committees, and friends to build a following for your business and events.
15. A slurry of applications exist to help streamline your social engagement efforts. Consider some of the following: Spread Smartly: Save time Hootsuite TweetDeck PostPlanner BufferApp Buffer App
16. Twitter Chats Spread Smartly: Share with Existing Network LinkedIn Groups Google+ Communities
17. An influencer is someone who has a strong following and presence on a certain niche of the social media world. David Adler with BizBash and @EventMB are both considered influencers in the event industry as a whole. Create a list of your influencers and begin to engage them and develop a social relationship. Identify Your Influencers
18. Social media is highly invasive – extracting data and interests from user pages to develop a demographic profile that can be further targeted. Through smart targeted ad purchases via Facebook, Promoted Tweets, a premium LinkedIn Profile or a number of other economical advertising solutions that will help you spread your events and increase your ticket sales. Data Driven Targeting through Paid Advertising Laura Jean LauraJ@gmail.com 240.555.8777 @lauraJ Personal Stylist EMAIL: PHONE: TWITTER: 28 AGE: New Jersey LOCATION: Hiking, Theatre, Art INTERESTS:
19. During this digital age, print and standard media formats are not seeing as much return on investment. Staying social will tie back to your website and drive more traffic to your promotional channels. Stick to it and you will absolutely see returns. Social is Standard
20. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!