How SnapChat Can Prove Helpful For Live Events

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. How SnapChat Can Be Helpful in Marketing Your Live Events

Transcript

1. Snapchat and Live Events:
 “Our Story” Retold
2. WHAT IS SNAPCHAT? Real-time picture chatting for iphone and android. -facebook.com/snapchat
3. Snapchat is an app that uses time sensitive photos and videos that expire as quickly 1-10 Seconds (Snaps) or within 24 hours (Stories). What is Snapchat?
4. Snaps and Stories and Live? • Snapchat started with Snaps, picture messages that disappeared after 1-10 seconds. • Then shifted to Stories, strings of snaps that lasted for 24 hours. Users would create snap stories that included snippets of concerts, sporting events, and more. • Snapchat teased the concept of Live right before launching OurStory, focusing on live event experience like the Lollapalooza, Electric Daisy Festival and the New York Marathon.
5. Who Uses It? • 100 Million Active Monthly Users • 70% of Users are Women • 32.9% of 18-34 Year Olds in the US use Snapchat • 71% of Users are Under 25 Year Old • 77% of US College Students Use Snapchat Daily • 58% of College Aged Users would buy a product using a coupon sent from Snapchat • Nearly 1 Billion Snapchat Stories are viewed EVERY DAY!
6. What Are They Using it For? • Sharing Once-in-a-Lifetime Moments • Rare Finds • Useless Posts (Their Food, Their Car, Their Babies) • Funny/Random/Boredom Induced Selfies • To Show Off • To Chat … Other less wholesome things.
7. What Does it do for Events? • Backstage Passes • Celebrity Sighting • Crowd Shots • Design & Décor • Concerts • Crazy Lighting • Beautiful Food Snapchat users are constantly sharing the unique and once in a life time experiences.
8. Events are Social • Social sharing by attendees of your event can build a strong brand for your event. • People having a unique and exciting experience generates a strong fear of missing out (FOMO). • Snapchat leverages that FOMO by capitalizing on the here and now by making real time, temporary experiences sharable across entire social networks. • Because its real time, it is hard to generate sale and build attendance for your event on the day of, but if your event is multi-day, annual, or has any other level of repetition, this is a great opportunity to enhance social engagement and drive attendance.
9. Market Smart on Snapchat Be Relevant! Snapchat users expect a certain quality of content from their “Friends” Your Brand = Their Snapchat Friend Share content that matches what they see from their friends. Taco Bell Announcement Snap
10. Using Snapchat for Your Event
11. Call to Action You only get one 1-10 second chance to market your event. Make your “friends” feel a sense immediacy – think of it as a challenge, a jolt of energy. Take a selfie with the stage. Snap-A-Sponsor Wristband Snaps
12. SnapSecrets Early Bird Ticket Sales? Special Artist Announcement? Password to a secret part of your website? Snap secrets to your followers to help keep them interested!
13. Be Candid The behind the scenes of your events are something that your guests love a glimpse of. • Band Sound Checks • Overhead View of Your Gate • Goofy Moments During Setup
14. Be Exclusive Offer something that is available first and only to your Snapchat friends. Coupons, Food & Beverage Tickets, Line Jumping Passes… The options are endless.
15. Use Stories to… well… tell a story! With enough planning, you can create a beautiful/hilarious/ exhilarating/energizing story that will give a great behinds the scene look of your event. Stories can serve as time lapses for your venue setup, stages of your space filling up, or doing anything else that can communicate the brand message of your event.
16. Combine Marketing Channels Use your Snapchat to build followers on your other event marketing channels. Remember you only have a few seconds, so list something memorable: Twitter Handles, Text to Votes, and your Hashtags.
17. Tomorrow is Too Late In the world of consumable media, todays news is tomorrows “What?”. Be on top of what is going on in the world, make commentary about it throughout the year despite when your event takes place, and if you can tie it into your brand, even better!
18. No One Is an Expert Snapchat marketing is a new venture – not even Snapchat knows the best way to market using their app. Whether you’re creating real time content or staging planned snaps, ROI is currently impossible to measure. You can see who has opened your snaps and who has viewed your stories, but these metrics are all straw polls. Be comfortable with an investment you can’t quantify.
19. Wrapping it Up Events are visual. Snapchat can capture the most visual, engaging parts of your events and will make your social presence more relevant in with your customers. Plus, your attendees will be snapping – before, during and after!
20. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!