The Power of Pinterest For Event Marketers

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. The Power of Pinterest For Event Marketers.

Transcript

1. THE PERKS OF PINTEREST FOR EVENT MARKETERS
2. Pinterest has been growing as an advertising platform and in an industry so dominated by visuals, event planners and designers can leverage it to draw your audience in with stunning images of past events while also pulling more traffic to their website. What’s Pinterest been up to?
3. Pinterest powers nearly 10% of social search functionality, only behind Wikipedia & Youtube. 62% of Brands have “Pin it” buttons; 61% have a Tweet button and 59% have a Like Button. 6 Billion Photos are Uploaded Monthly The Numbers
4. Both have a message they are trying to convey Suggested Pins: Based on the interests and the selections of a user on Pinterest, the platform recommends additional pins to the user. Location Based Pins: As the name describes, this can be useful if you want to promote a pin locally as a function of your marketing plan. Great way to stir up demand for tourist traffic as well to your event. Following Buttons & Landing Pages: Place a follow button on your Website and create a landing page specific to your event or company. Key Features
5. Top 10 Pinterest Tips for Event Marketers
6. The best in business don’t just focus on themselves, but on what others are doing successfully. Eventually, you will run out of your own original material, so consider posting inspirational images, goal event images and more. Give your potential clients and customers a reason for you to give you a call and buy a ticket by showing that you focus on audience- first marketing. Don’t Just Post your own Content
7. Build your reputation by following others with a strong Pinterest presence. Re-pin their material to make your board more robust and more engaging. Follow Other Event Pinners
8. Follow up any comments with a response. Pretty straightforward! Be Responsive
9. Be a primary and secondary source of new material that your followers might not have seen before. Showcase new technology, artist lineups and more! Sources Include: Competitor Newsletters, Magazines, Blogs & Websites, and Slideshows. Don’t Just Repin!
10. Pinterest supports a number of analytic platforms for you to better understand how your pins are reaching your audience. Use Business Tools & Analytics PinGroupie
11. Cross-post your top performing Pinterest images on various social channels to drive traffic back to Pinterest, then to your website. Recycle the Best Content
12. Take the time to put together a number of your photos and assemble them in a collage that you post to Facebook. Use unique photos that may not have gotten posted to Facebook before will encourage your attendees to check out what new content you have on Pinterest. Make a Collage of your Event nestseattle.org
13. Like every re-pin of the Event images that you have posted to Pinterest. It leaves your followers feeling engaged and further promotes your presence on the platform. Step Up Your Social Engagement galleryhip.com
14. Rich Pins allow you to provide additional information regarding your events, such as the event location or a recipe for a entrée served. While Rich Pins are currently limited to Recipes, Places, Articles, Movies, and Products, the future of Rich Pins will likely include event identifying information. Use Rich Pins for Business
15. Start Pinning!
16. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!