Keeping Event Attendees Engaged Before, During & After

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. Keeping Event Attendees Engaged Before, During & After

Transcript

1. KEEPING GUESTS ENGAGED BEFORE, DURING & AFTER
2. Humans Have Needs You know, Maslow’s Hierarchy and everything.
3. Humans have a strong need to serve a purpose, a sense of place, and a means to engage with their surroundings. A Sense of Purpose
4. Live Events have a unique way to fulfill a variety of human needs, but engagement is something that we can consistently promote from campaign launch through to post event. Events Meet Human Needs
5. How Can You Engage Your Audience? Pre-Event!
6. Ask your audience who they want to see speak/perform at your event. Ex. MicroConf uses “Attendee Talks” where event guests submit speaker topics, fellow attendees vote on their favorite topics and selected speakers are announced via social channels. Pre-Event: Content Development Who would you guys like to see play at our next festival? #2015fest…
7. Your event has a story – and you can use that story to make personal connections with your guests. Ex. The Basilica of Saint Mary hosts the Basilica Block Party, an annual music festival. As a part of their social campaign, they asked their followers to “Confess Their Musical Sins” through social platforms. Pre-Event: Make it Personal
8. Many conferences and events are using apps to put together lineups and interactive schedules for performers and presenters so that guests can put together their “Must See” list well in advance of the event. This can get people excited about the event while also empowering them to make the most of their time. Pre-Event: Scheduling Source: Today app & Fantastical app
9. Understanding your market allows you select vendors and suppliers that will drive audience engagement. i.e. If a food truck or brewery is exploding in your local market, bring them on board to leverage their popularity and following. Pre-Event: Vendors & Sponsors
10. How can you engage your audience? During the Event!
11. Social media is an incredible way to promote your event as it is going on. There are a ton of new vendors that have integrated their products into a variety of social platforms and you can exploit that Fear of Missing Out (FOMO) sensation across your attendees social networks. During the Event: Social Media
12. There are fantastic ways to highlight the value of interactive décor as a way to keep your guests surprised around every corner. During the Event: Interactive Decor i.e. Scentevents specializes in creative ambiances using senses not often highlighted in décor. Pairing their Orange scent with Bravo Entertainments Living Topiaries, the events Orange Grove Lounge provided an unique and engaging experience.
13. With a wide variety of apps and digital options to allow your guests to tap into the choices being made about entertainment. DJ’s can receive song requests, hold votes on song mashup options, and more. The options are endless. During the Event: Technology Meets Entertainment
14. There is nothing worse than sitting through a boring presenter. Presentation momentum, pace, interactive opportunities, and real time polling are all great ways to keep you audience on your feet. During the Event: Don’t Be Drab Never put up a slide and expect your audience to read it. Consider creating presentations that break each bullet into its own slide… but find a photo that represents that talking point. Content should come from you, not your slideshow.
15. How can you engage your audience? Post-Event!
16. Social media is primarily driven by images and video content. Post your event photos, encourage guests to tag themselves, work with sponsors that are featured in each photo to offer giveaways or prizes with guests tagged in their pics and more. Post Event: Back to Social
17. Send out a survey. People love being able to voice their opinions. Post Event: Solicit Feedback
18. As restaurant pop ups show, people love the idea of spontaneity and time sensitive opportunities. Post Event: Keep the Event Going Pair your main event with mini- experiences. Chicago Gourmet hosts their main food & wine festival in September, but throughout the year, the host Dine In’s where a featured restaurant will host special tastings and pairings to continue to promote the event and its brand.
19. Conclusion Events have the power to meet our physical, social, and emotional needs. Making sure that those needs are being fulfilled in a way that makes a lasting impression is the cornerstone of an events long term success. Keep your guests connected to your event at every stage of its lifecycle through engaging experiences and they will be hooked.
20. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!