Top 10 Online Event Marketing Tips for 2015

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. Top 10 Online Event Marketing Tips for 2015.

Transcript

1. TOP 10 Online Event Marketing Trends for 2015
2. Enhance the Message With more channels to promote your event, you can tell your brand story through blogs, step-by-step guides, images, info graphs and more. How does your catering service’s sustainability efforts measure? What does your design process look like? These are great ways to foster audience engagement and to enhance your message.
3. Attendees are running a background check on you. They are searching for the history of your event, your organization, and other people’s reviews of your program. You should be the source of that content. With trends pointing to a hybridization of Search Engine Optimization (SEO) and Social Media Marketing, your social media plan should promote a managed reputation in a way that maximizes your social presence. Be The Source
4. Spend some resources developing expertise in the industry your event serves and among your attendee’s community. If you want your followers to trust you, learn to train them to. Build authenticity with your followers by investing in learning about them and how your events serve their needs. Brand Yourself By Knowing Your Audience
5. Like a strategic plan, it’s good to re-evaluate what your guest looks like every so often. Retargeting your social channels is both a popular and practical way to reach alternate markets and to make minor adjustments to the perfect attendee profile. Re-evaluate Your Guest Profile Laura Jean LauraJ@gmail.com 240.555.8777 @lauraJ Personal Stylist EMAIL: PHONE: TWITTER: 28 AGE: New Jersey LOCATION: Hiking, Theatre, Art INTERESTS:
6. Online event marketing is still thriving on paid search’s and it’s only going to expand. Whether you’re using Google or other Third Party PPC service providers, paying to narrow down your reach to your local market is a great way to engage your direct market. It Pay’s to Pay
7. With well developed spam filters and the growing list segmentation opportunities, email marketing is now just shy of reaching critical mass instead of being way beyond the tipping point. Engage your event audience throughout the year the by direct e-mails that are responsive in nature, actionable, and interesting. Make it personal. The Return of the E-Mail
8. Being mobile is no longer a trend - it is a reality. If you haven’t invested in having a mobile friendly and responsive website and are using it to maximize audience engagement, you are already behind. Being Mobile
9. Using an online event marketing firm or automation tools to schedule your social media plan will do wonders for your event workflow. Spend more time on the planning and less on the promotion. Manage Your Workflow
10. Event marketing is just as much about Return on Investment as any other business segment. Data about your event audience, the reach of your social media efforts, and your overall social engagement will be essential to the success of a social media plan. AND it will be easier to source than ever. Data-Driven 2013 2014 2015 90% 7% 30%
11. Event planners are quickly learning the perks of hiring technology driven marketing support to help promote their events and brand. Returns on their growth, audience engagement, and their bottom line consistently exceeds the associated costs. Bring In the Experts
12. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!