5 Mobile Advertising Enhancements for 2015

EventKloud - EventKloud is a audience-driven marketing & advertising automation platform for events. 5 Mobile Advertising Enhancements for 2015

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1. MOBILE EVENT ADVERTISING 5 Things to Watch Out for in 2015
2. Mobile advertising is quickly becoming the go to source for reaching not only millennial and younger generations, but the Gen X & Baby Boomers as well. What we’ve learned from 2014 And it is only going to expand and improve into 2015! your targeted audience can result in huge returns for ticket sales. http://www.pttrns.com/ Mobile advertising that focuses on audience engagement and encourages participation from
3. Programmatic marketing is the next big thing in automated mobile advertising. By the end of 2015, it will be second nature to any event marketing professional Programmatic Explosion Programmatic marketing campaigns are automated marketing processes that are triggered by events, clicks, views, or other data driven activities. If someone bought a single ticket to your event, a Facebook advertisement suggesting they bring a friend could be displayed on their .
4. Both have a message they are trying to convey Fraud in mobile advertising is infinitely easier to get away with than in any other media. Especially in events, an advertisement for ½ off registration using an exclusive link is an easy way predators fool your potential guests. Make sure you keep fraud at the top of your list of questions for your marketing and legal team for your event. Fraud in mobile Ad’s run rampant
5. Making your ad’s relevant and not getting in the way of your target audiences user experience is key to capturing their attention without annoying them. Get Native Employing native advertising maximizes your marketing dollars and seamlessly incorporates your events into the platform your guests frequent. 2015 will be the year where programmatic and native marketing aligns.
6. From Google Glass to Apple Watch and everything in between, adverting with wearables is going to be the newest and most unique opportunity yet. It is just rearing its head late 2014 into 2015, so this will take some time to develop, but it is on its way. Sponsor ad’s can be pushed to your guests devices, you next events tickets can be plugged as your guests are leaving your current one, and all of this may soon be programmatic! Opportunity of the year: Wearables
7. Mobile optimization and native app’s have been the road more traveled for the past few years. With over 85 Billion Apps Downloaded from the Apple App Store in October 2014 and over 1 million apps available, promoting your apps will be as key as promoting the event itself. With the continued movement away from paper programs and a strong emphasis on digital, real time event information, you can maximize your ad and sponsorship space on your app. Appy Days
8. 1) Programmatic Advertising 2) Mobile Ad Fraud 3) Native Advertisements 4) Wearables 5) App Ad’s 2015 Mobile Advertising in summary
9. QUESTIONS? For more info on best practices & event marketing Subscribe to our newsletter Join our next webinar Interested in learning more about our event marketing platform? Let’s talk! (855)438-5568 Check out our blog Visit us! eventkloud.com REQUEST A DEMO!