Lean Startup for Project Management

Transcript

1. Lean Startup for Project Management Presented by Franck Debane
2. 2 mins Exercice You are launching a new business Selling customizable jewellery online What would you do in the first month?
4. Learning from Entrepreneurs
5. Franck Debane @fdebane
7. 90% of Startups Fail only 4% make it to $1 million turnover
8. How Startup were built Start with an Idea Write Business Plan Raise $$ Hire the best Build an exceptional product Marketing 90% chance to fail
9. Startups Adapt
10. All business plans are the same, and they are all wrong
11. No business plan survives first contact with customers Steve Blank - Entrepreneur & Lean Startup godfather
12. Predictions are very difficult, especially if it's about the future Niels Bohr - Physics Nobel Prize - 1922
13. Successfully executing a bad plan Achieving Failure Does Budget, Time, Quality matter? Do business plans kill companies?
14. Examples
15. WebVan • Focused on scale and execution • When they should make sure there is market Zappos • started by validating the need
16. Don't believe everything you think!
17. Reveal the defects in your strategy before they have a negative impact
18. 1. Do customers want it ? 2. Can we do it? 3. Should we do it? Where risks are?
19. 3 Lean Startup Principle
20. Customer Perspective - Experiments Design MVPs Interviews Optimise for Speed - Focus Reduced Perimeter Validated learning Learn - Canvas Assumption Mapping Feedback Loop 3 Lean Startup Principles
21. 3 Lean Startup Essential Tools Canvas Document your Plan A Assumption Mapping Identify risk Feedback Loop Test and Learn
22. Learn if your assumption is true of false True: move on to the next riskiest assumption False: review your hypotheses / pivot Select the riskiest assumption Build an experiment or MVP to test this assumption on the market. Measure customer behaviours during that experiment Feedback Loop
23. Sign-up ratio is high. People are interested. What is our next riskiest assumption now? People want to share files across devices. Video that explain the concept of DropBox with a signup landing page. % of signup on the visitor on the landing page by TangoStart.com for Schneider Electric
24. Systematically testing your PLAN Document your Plan A Identify the riskiest part of your plan Systematically test each risk
25. Key Hypothesis to Test Do customers want it ? Can we build it? Should we build it?
26. Canvas
27. Steps of Growth 1.Identify unserved customer need 2.Test a value proposition (at on a few customers) 3.Build and Test an MVP to deliver value 4.Validate retention 5.Test Channels, Pricing and Growth Engines 6. Scale: industrialize production, invest in technology, sales, process, optimise
28. MVPs Experiments Getting the Customer Perspective
29. Testing your idea : ‍♂ Real users Little Capital Limited Risk ⛔ No Design No Product ⚡ As fast as possible
30. Does the customer want my offer?
31. Headline 3 benefits or features. Visual showing the hero. Social proof Call To Action Landing Page
32. W-Motors
33. Fake Door
35. Can I solve the customer problem? Hotels Direct Solutions https://www.youtube.com/watch? v=KUnCGQ7k0xo
37. Testing the price $39/months
38. Pre-Sales
41. Advices to myself as young Project Manager
42. 4 Advices to myself as young Project Manager 1. Question the requirements 2. Challenge the solution 3. Propose a version earlier with limited risk and budget 4. Don’t separate building from customer success
43. Thank you!