Facebook for business

Facebook business pages

Transcript

1. or facebook.com/ hdgnet ... or facebook.com/ fairlymarvellous ... or ...
2. Jonathan  Gwyer  
3. HDG  Networks   •  Small,  family  run  business  based  in  Whitstable   •  Clients  throughout  Kent,  London  and  further  afield   •  Insured,  VAT  registered  and  approved  by  Trading   Standards   facebook.com/ hdgnet
4. fairly marvellous •  Web design •  Affordable for small / start-up businesses •  Specialising in Wordpress and facebook!   facebook.com/ fairlymarvellous
5. Dear Geek •  Started  as  a  local  newspaper  column   •  Blog,  Facebook  and  TwiIer   •  Upcoming  workshops   facebook.com/ deargeek
6. The  Book  of  Faces   hIp://www.youtube.com/watch?v=NMMIhJOXY1w  
7. Why  Facebook  for  business?  
8. Facebook  for  business   •  If  Facebook  was  a  country,  it  would  be  the  3rd   most  populated   •  50%  of  users  check  their  page  every  day   •  Average  of  130  friends  per  user  
9. Facebook  for  business   •  People  will  share  anything!   •  We  all  know  that  a  personal  recommenda\on   is  the  best  form  of  adver\sing  there  is   •  It  works  
10. It  works!  
11. Why  have  a  page?  
12. Pages  v  Profiles   •  Profiles  are  for  people   •  Pages  are  for  things  (or  people,  just  to  be  awkward)   •  I’ve  got  a  profile,  so  why  would  I  want  a  page?  
14. Pages  v  Profiles   •  Despite  the  new  “Subscribe”  and  different   privacy  op\ons...   •  Profiles  have  friends   •  Friends  share  
15. Pages  v  Profiles   •  Pages  have  fans   •  One  way  sharing   •  Keep  your  private  life  and  business(es)   separate  without  having  to  keep  logging  in  and   out  
16. Pages  v  Profiles   •  You  can  adver\se  pages   •  “Fake”  profiles  are  not  allowed   •  Because...  
17. How  to  create  a  page  
18. Crea\ng  a  Page   •  Find  someone  else’s  page  and  click   “Create  a  Page”  
19. Crea\ng  a  Page   •  Just  follow  the  onscreen  instruc\ons,  but  skip   Step  2!  
20. Making  your  Page  stand  out   •  Nice  big  profile  picture  (180  pixels  wide,  up  to   540  high)   •  Make  sure  there  is  a  nice  “square”  for  your   thumbnail   •  Put  a  call  to  ac\on  in  the  picture  
22. Making  your  Page  stand  out   •  Upload  some  useful  pictures  to  appear  at  the   top   •  To  remove  a  picture  from  the  top,  hover  over   and  you  will  have  the  op\on  to  remove  
23. •  In  the  “About”  sec\on,  put  your  website   address  (including  hIp://)  at  the  start   Make  the  most  of  it  
24. Make  the  most  of  it   •  Make  sure  you  add  a  valid  address,  then  you   can  display  a  map  on  the  Info  page  
25. Make  the  most  of  it   •  Use  all  the  descrip\on  and  other  boxes  –   improves  visibility  in  search  results.   •  If  you  want  to  make  your  Info  page  appear  to   new  visitors  first,  instead  of  your  wall...      Edit  Page,  Manage  Permissions:      Default  Landing  Tab  
26. Take  your  page  up  a  level  
27. Custom  Landing  Pages   •  Best  way  to  stand  out  and  get  your  message   across  to  new  visitors   •  Lots  of  free  Apps  available  to  build  these   •  Consider  –  support,  reliability,  transferability  
29. iframes!  
30. iframes!  
31. iframe  Considera\ons   •  Definitely  more  complicated  to  set  up!   •  Secure  browsing  –  SSL   •  (hello?)  
32. “Fangates”  
33. “Fangates”   •  Offer  different  content  to  Fans  –  special  offers,   print  out  a  coupon,  download  an  eBook   •  Invite  and  Sharing  gates   •  Enables  “viral”  marke\ng  
34. What  should  I  put  on  it?  
35. Growing  your  fan  base   •  Why  would  someone  want  to  be  a  fan?   •  Give  them  something  they  value   •  Offers,  informa\on  or  entertainment  
36. 10  ideas  for  content   •  Announcements  –  new  product  launch   •  Videos   •  Link  to  a  page  or  post  on  your  website  
37. 10  ideas  for  content   •  Tes\monials  /  Case  Studies   •  Photos  –  get  fans  interac\ng   •  Make  it  human  –  some  personal  news  
38. 10  ideas  for  content   •  Opinions  /  comment  on  events   •  Quiz  /  challenge   •  Giveaway  
39. 10  ideas  for  content   •  Ask  fans  ques\ons    But  don’t  stop  at  your  wall!  
40. More  ways  to  get  aIen\on   •  Interact  with  other  pages   •  Tag  people  in  photos   •  Share  using  your  own  profile  
41. Create  an  Event  
42. As  soon  as  you  hit  25  fans...   hIp://www.facebook.com/username/  
43. Adver\sing  
44. Adver\sing   •  Doesn’t  have  to  be  expensive   •  Focus  on  par\cular  segments   •  Drive  visitors  to  your  page  or  a  par\cular  post  
45. Adver\sing   •  For  less  than  £10,  3,100  people  saw  my  ad  
46. Get  “sneaky”  
47. Turning  fans  into  customers  
48. Turning  fans  into  customers   •  Every  wall  post  update  could  generate   business   •  Remember  “call  to  ac\on”   •  Don’t  spam!  
49. Turning  fans  into  customers   •  Make  special  offers  –  \me  limited,  for  fans   only!   •  Ask  for  referrals   •  You  can  talk  about  your  products  and  sell   them,  without  a  “Sales  Pitch”  
50. Joining  things  up  
51. Integra\ng  with  your  website   •  Remember  to  link  to  your   page   •  “Like  box”   •  Edit  Page,  Resources  
52. Geong  mobile   •  Edit  Page,  Mobile   •  Email  subject  is   status   •  AIach  a  photo!  
53. Integra\ng  with  TwiIer   •  Get  it  in  the  right  direc\on   •  Don’t  link  your  twiIer  account  to  Facebook  –   don’t  flood  your  wall   •  If  people  want  to  read  your  tweets,  they  will   follow  you  on  twiIer!  
54. Integra\ng  with  TwiIer   •  You  can  set  up  Facebook  to  tweet  for  you   •  Be  careful  about  duplica\on   •  www.facebook.com/twiIer    
55. Integra\ng  with  Wordpress   •  Automa\c  publishing   •  Commen\ng   •  Like  boxes  
56. Wordbooker  
57. Facebook  Comments  for  WordPress  
58. Integra\ng  with  Wordpress   •  Facebook  Like  Box  Widget   •  WP4FB   •  And  many,  many  more!  
59. How  am  I  doing?  
60. Insights   •  Track  your  number  of  fans  and  your  reach   •  The  kind  of  fans  you  have   •  Spot  when  people  Like  or  Unlike  your  page  –   what  are  you  doing  right  or  wrong?  
61. Insights  
62. Insights  
63. Serious  about  stats?   •  edgerankchecker.com   •  Or  keep  it  simple:  
64. me!   hIp://www.facebook.com/deargeek   Please