Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Facebook for business
Search
firstfriday
March 01, 2012
Technology
2
140
Facebook for business
Facebook business pages
firstfriday
March 01, 2012
Tweet
Share
More Decks by firstfriday
See All by firstfriday
Google+ Part 1 - Not another social network?
firstfriday
0
110
Customer Care by David DiCara
firstfriday
0
140
The Importance of Business Protection
firstfriday
2
190
A Bunch of Fives
firstfriday
1
110
Content Strategy
firstfriday
1
220
What could LinkedIn do for you?
firstfriday
1
230
Big IT for small business
firstfriday
2
170
Creating successful web advertising campaigns
firstfriday
1
140
A website is for life
firstfriday
1
120
Other Decks in Technology
See All in Technology
人と生成AIの協調意思決定/Co‑decision making by people and generative AI
moriyuya
0
180
claude codeでPrompt Engineering
iori0311
0
530
[TechNight #91] Oracle Database 最新パフォーマンス分析手法
oracle4engineer
PRO
3
160
【CEDEC2025】現場を理解して実現!ゲーム開発を効率化するWebサービスの開発と、利用促進のための継続的な改善
cygames
PRO
0
390
2025/07/22_家族アルバム みてねのCRE における生成AI活用事例
masartz
2
140
CSPヘッダー導入で実現するWebサイトの多層防御:今すぐ試せる設定例と運用知見
llamakko
1
270
経理出身PdMがAIプロダクト開発を_ハンズオンで学んだ話.pdf
shunsukenarita
1
240
SAE J1939シミュレーション環境構築
daikiokazaki
1
190
隙間時間で爆速開発! Claude Code × Vibe Coding で作るマニュアル自動生成サービス
akitomonam
2
200
スプリントレビューを効果的にするために
miholovesq
9
1.7k
KCD Lima: eBee in Peru!
lizrice
0
110
機械学習を「社会実装」するということ 2025年夏版 / Social Implementation of Machine Learning July 2025 Version
moepy_stats
1
1.4k
Featured
See All Featured
A Modern Web Designer's Workflow
chriscoyier
695
190k
Bash Introduction
62gerente
613
210k
Helping Users Find Their Own Way: Creating Modern Search Experiences
danielanewman
29
2.8k
How to train your dragon (web standard)
notwaldorf
96
6.1k
Code Review Best Practice
trishagee
69
19k
[Rails World 2023 - Day 1 Closing Keynote] - The Magic of Rails
eileencodes
35
2.5k
Easily Structure & Communicate Ideas using Wireframe
afnizarnur
194
16k
The Straight Up "How To Draw Better" Workshop
denniskardys
235
140k
Understanding Cognitive Biases in Performance Measurement
bluesmoon
29
1.8k
No one is an island. Learnings from fostering a developers community.
thoeni
21
3.4k
Being A Developer After 40
akosma
90
590k
Done Done
chrislema
184
16k
Transcript
or facebook.com/ hdgnet ... or facebook.com/ fairlymarvellous ... or ...
Jonathan Gwyer
HDG Networks • Small, family run business based in
Whitstable • Clients throughout Kent, London and further afield • Insured, VAT registered and approved by Trading Standards facebook.com/ hdgnet
fairly marvellous • Web design • Affordable for small /
start-up businesses • Specialising in Wordpress and facebook! facebook.com/ fairlymarvellous
Dear Geek • Started as a local newspaper column
• Blog, Facebook and TwiIer • Upcoming workshops facebook.com/ deargeek
The Book of Faces hIp://www.youtube.com/watch?v=NMMIhJOXY1w
Why Facebook for business?
Facebook for business • If Facebook was a country,
it would be the 3rd most populated • 50% of users check their page every day • Average of 130 friends per user
Facebook for business • People will share anything!
• We all know that a personal recommenda\on is the best form of adver\sing there is • It works
It works!
Why have a page?
Pages v Profiles • Profiles are for people
• Pages are for things (or people, just to be awkward) • I’ve got a profile, so why would I want a page?
None
Pages v Profiles • Despite the new “Subscribe” and
different privacy op\ons... • Profiles have friends • Friends share
Pages v Profiles • Pages have fans •
One way sharing • Keep your private life and business(es) separate without having to keep logging in and out
Pages v Profiles • You can adver\se pages
• “Fake” profiles are not allowed • Because...
How to create a page
Crea\ng a Page • Find someone else’s page and
click “Create a Page”
Crea\ng a Page • Just follow the onscreen instruc\ons,
but skip Step 2!
Making your Page stand out • Nice big profile
picture (180 pixels wide, up to 540 high) • Make sure there is a nice “square” for your thumbnail • Put a call to ac\on in the picture
None
Making your Page stand out • Upload some useful
pictures to appear at the top • To remove a picture from the top, hover over and you will have the op\on to remove
• In the “About” sec\on, put your website address
(including hIp://) at the start Make the most of it
Make the most of it • Make sure you
add a valid address, then you can display a map on the Info page
Make the most of it • Use all the
descrip\on and other boxes – improves visibility in search results. • If you want to make your Info page appear to new visitors first, instead of your wall... Edit Page, Manage Permissions: Default Landing Tab
Take your page up a level
Custom Landing Pages • Best way to stand out
and get your message across to new visitors • Lots of free Apps available to build these • Consider – support, reliability, transferability
None
iframes!
iframes!
iframe Considera\ons • Definitely more complicated to set up!
• Secure browsing – SSL • (hello?)
“Fangates”
“Fangates” • Offer different content to Fans – special
offers, print out a coupon, download an eBook • Invite and Sharing gates • Enables “viral” marke\ng
What should I put on it?
Growing your fan base • Why would someone want
to be a fan? • Give them something they value • Offers, informa\on or entertainment
10 ideas for content • Announcements – new product
launch • Videos • Link to a page or post on your website
10 ideas for content • Tes\monials / Case Studies
• Photos – get fans interac\ng • Make it human – some personal news
10 ideas for content • Opinions / comment on
events • Quiz / challenge • Giveaway
10 ideas for content • Ask fans ques\ons
But don’t stop at your wall!
More ways to get aIen\on • Interact with other
pages • Tag people in photos • Share using your own profile
Create an Event
As soon as you hit 25 fans... hIp://www.facebook.com/username/
Adver\sing
Adver\sing • Doesn’t have to be expensive •
Focus on par\cular segments • Drive visitors to your page or a par\cular post
Adver\sing • For less than £10, 3,100 people saw
my ad
Get “sneaky”
Turning fans into customers
Turning fans into customers • Every wall post update
could generate business • Remember “call to ac\on” • Don’t spam!
Turning fans into customers • Make special offers –
\me limited, for fans only! • Ask for referrals • You can talk about your products and sell them, without a “Sales Pitch”
Joining things up
Integra\ng with your website • Remember to link to
your page • “Like box” • Edit Page, Resources
Geong mobile • Edit Page, Mobile • Email
subject is status • AIach a photo!
Integra\ng with TwiIer • Get it in the right
direc\on • Don’t link your twiIer account to Facebook – don’t flood your wall • If people want to read your tweets, they will follow you on twiIer!
Integra\ng with TwiIer • You can set up Facebook
to tweet for you • Be careful about duplica\on • www.facebook.com/twiIer
Integra\ng with Wordpress • Automa\c publishing • Commen\ng
• Like boxes
Wordbooker
Facebook Comments for WordPress
Integra\ng with Wordpress • Facebook Like Box Widget
• WP4FB • And many, many more!
How am I doing?
Insights • Track your number of fans and your
reach • The kind of fans you have • Spot when people Like or Unlike your page – what are you doing right or wrong?
Insights
Insights
Serious about stats? • edgerankchecker.com • Or keep
it simple:
me! hIp://www.facebook.com/deargeek Please