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firstfriday
March 01, 2012
Technology
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Facebook for business
Facebook business pages
firstfriday
March 01, 2012
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Transcript
or facebook.com/ hdgnet ... or facebook.com/ fairlymarvellous ... or ...
Jonathan Gwyer
HDG Networks • Small, family run business based in
Whitstable • Clients throughout Kent, London and further afield • Insured, VAT registered and approved by Trading Standards facebook.com/ hdgnet
fairly marvellous • Web design • Affordable for small /
start-up businesses • Specialising in Wordpress and facebook! facebook.com/ fairlymarvellous
Dear Geek • Started as a local newspaper column
• Blog, Facebook and TwiIer • Upcoming workshops facebook.com/ deargeek
The Book of Faces hIp://www.youtube.com/watch?v=NMMIhJOXY1w
Why Facebook for business?
Facebook for business • If Facebook was a country,
it would be the 3rd most populated • 50% of users check their page every day • Average of 130 friends per user
Facebook for business • People will share anything!
• We all know that a personal recommenda\on is the best form of adver\sing there is • It works
It works!
Why have a page?
Pages v Profiles • Profiles are for people
• Pages are for things (or people, just to be awkward) • I’ve got a profile, so why would I want a page?
None
Pages v Profiles • Despite the new “Subscribe” and
different privacy op\ons... • Profiles have friends • Friends share
Pages v Profiles • Pages have fans •
One way sharing • Keep your private life and business(es) separate without having to keep logging in and out
Pages v Profiles • You can adver\se pages
• “Fake” profiles are not allowed • Because...
How to create a page
Crea\ng a Page • Find someone else’s page and
click “Create a Page”
Crea\ng a Page • Just follow the onscreen instruc\ons,
but skip Step 2!
Making your Page stand out • Nice big profile
picture (180 pixels wide, up to 540 high) • Make sure there is a nice “square” for your thumbnail • Put a call to ac\on in the picture
None
Making your Page stand out • Upload some useful
pictures to appear at the top • To remove a picture from the top, hover over and you will have the op\on to remove
• In the “About” sec\on, put your website address
(including hIp://) at the start Make the most of it
Make the most of it • Make sure you
add a valid address, then you can display a map on the Info page
Make the most of it • Use all the
descrip\on and other boxes – improves visibility in search results. • If you want to make your Info page appear to new visitors first, instead of your wall... Edit Page, Manage Permissions: Default Landing Tab
Take your page up a level
Custom Landing Pages • Best way to stand out
and get your message across to new visitors • Lots of free Apps available to build these • Consider – support, reliability, transferability
None
iframes!
iframes!
iframe Considera\ons • Definitely more complicated to set up!
• Secure browsing – SSL • (hello?)
“Fangates”
“Fangates” • Offer different content to Fans – special
offers, print out a coupon, download an eBook • Invite and Sharing gates • Enables “viral” marke\ng
What should I put on it?
Growing your fan base • Why would someone want
to be a fan? • Give them something they value • Offers, informa\on or entertainment
10 ideas for content • Announcements – new product
launch • Videos • Link to a page or post on your website
10 ideas for content • Tes\monials / Case Studies
• Photos – get fans interac\ng • Make it human – some personal news
10 ideas for content • Opinions / comment on
events • Quiz / challenge • Giveaway
10 ideas for content • Ask fans ques\ons
But don’t stop at your wall!
More ways to get aIen\on • Interact with other
pages • Tag people in photos • Share using your own profile
Create an Event
As soon as you hit 25 fans... hIp://www.facebook.com/username/
Adver\sing
Adver\sing • Doesn’t have to be expensive •
Focus on par\cular segments • Drive visitors to your page or a par\cular post
Adver\sing • For less than £10, 3,100 people saw
my ad
Get “sneaky”
Turning fans into customers
Turning fans into customers • Every wall post update
could generate business • Remember “call to ac\on” • Don’t spam!
Turning fans into customers • Make special offers –
\me limited, for fans only! • Ask for referrals • You can talk about your products and sell them, without a “Sales Pitch”
Joining things up
Integra\ng with your website • Remember to link to
your page • “Like box” • Edit Page, Resources
Geong mobile • Edit Page, Mobile • Email
subject is status • AIach a photo!
Integra\ng with TwiIer • Get it in the right
direc\on • Don’t link your twiIer account to Facebook – don’t flood your wall • If people want to read your tweets, they will follow you on twiIer!
Integra\ng with TwiIer • You can set up Facebook
to tweet for you • Be careful about duplica\on • www.facebook.com/twiIer
Integra\ng with Wordpress • Automa\c publishing • Commen\ng
• Like boxes
Wordbooker
Facebook Comments for WordPress
Integra\ng with Wordpress • Facebook Like Box Widget
• WP4FB • And many, many more!
How am I doing?
Insights • Track your number of fans and your
reach • The kind of fans you have • Spot when people Like or Unlike your page – what are you doing right or wrong?
Insights
Insights
Serious about stats? • edgerankchecker.com • Or keep
it simple:
me! hIp://www.facebook.com/deargeek Please