Understanding Mobile Context

Understanding Mobile Context

Presented to the Mobile Brand Masterclass, October 2013

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Alexander Baxevanis

October 22, 2013
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Transcript

  1. UNDERSTANDING MOBILE CONTEXT Mobile Brand Masterclass webcredible > customer experience

    design 22 October 2013
  2. Mobile projects at Webcredible 2 webcredible > customer experience design

  3. 3 webcredible > customer experience design Your mobile service (app

    or website)
  4. The context myth 4 webcredible > customer experience design Mobile

    context “Waiting at the bus stop, only has 5 minutes, will get interrupted when the bus arrives” Desktop context “Doing some serious work, very much concentrated”
  5. Agenda 5 webcredible > customer experience design •  What is

    context? •  Why should you care? •  How can you examine it?
  6. WHAT IS CONTEXT? 6 webcredible > customer experience design

  7. Activity DETAILS framework 7 webcredible > customer experience design Your

    mobile service (app or website) Device Time Social Location Individual Environment http://www.cennydd.co.uk/2013/designing-with-context
  8. WHY SHOULD YOU CARE? 8 webcredible > customer experience design

  9. Example – a recipe app 9 webcredible > customer experience

    design
  10. Two very different contexts of use 10 webcredible > customer

    experience design
  11. Shopping at the supermarket 11 webcredible > customer experience design

    Shopping alone with nobody to help, only one hand free (holding the basket in the other), don’t want to waste too much time
  12. Cooking at home 12 webcredible > customer experience design Not

    in a big rush but keeping an eye at mutliple things at a time, dirty hands, keeping phone at a distance to avoid splashing liquids on it.
  13. Shopping at the supermarket 13 webcredible > customer experience design

  14. Cooking at home 14 webcredible > customer experience design

  15. Cooking at home 15 webcredible > customer experience design

  16. HOW TO EXAMINE CONTEXT? 16 webcredible > customer experience design

  17. Contextual observation 17 webcredible > customer experience design

  18. Diary study 18 webcredible > customer experience design

  19. 19 webcredible > customer experience design "Always design a thing

    by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan." Eliel Saarinen, Finnish architect, 1873-1950
  20. Alexander Baxevanis Senior UX Consultant alex@webcredible.com 020 7423 6333 @futureshape

    on Twitter Thank you webcredible > customer experience design 20