Understanding Mobile Context

Presented to the Mobile Brand Masterclass, October 2013

Transcript

1. UNDERSTANDING MOBILE CONTEXT Mobile Brand Masterclass webcredible > customer experience design 22 October 2013
2. Mobile projects at Webcredible 2 webcredible > customer experience design
3. 3 webcredible > customer experience design Your mobile service (app or website)
4. The context myth 4 webcredible > customer experience design Mobile context “Waiting at the bus stop, only has 5 minutes, will get interrupted when the bus arrives” Desktop context “Doing some serious work, very much concentrated”
5. Agenda 5 webcredible > customer experience design •  What is context? •  Why should you care? •  How can you examine it?
6. WHAT IS CONTEXT? 6 webcredible > customer experience design
7. Activity DETAILS framework 7 webcredible > customer experience design Your mobile service (app or website) Device Time Social Location Individual Environment http://www.cennydd.co.uk/2013/designing-with-context
8. WHY SHOULD YOU CARE? 8 webcredible > customer experience design
9. Example – a recipe app 9 webcredible > customer experience design
10. Two very different contexts of use 10 webcredible > customer experience design
11. Shopping at the supermarket 11 webcredible > customer experience design Shopping alone with nobody to help, only one hand free (holding the basket in the other), don’t want to waste too much time
12. Cooking at home 12 webcredible > customer experience design Not in a big rush but keeping an eye at mutliple things at a time, dirty hands, keeping phone at a distance to avoid splashing liquids on it.
13. Shopping at the supermarket 13 webcredible > customer experience design
14. Cooking at home 14 webcredible > customer experience design
15. Cooking at home 15 webcredible > customer experience design
16. HOW TO EXAMINE CONTEXT? 16 webcredible > customer experience design
17. Contextual observation 17 webcredible > customer experience design
18. Diary study 18 webcredible > customer experience design
19. 19 webcredible > customer experience design "Always design a thing by considering it in its next larger context - a chair in a room, a room in a house, a house in an environment, an environment in a city plan." Eliel Saarinen, Finnish architect, 1873-1950
20. Alexander Baxevanis Senior UX Consultant alex@webcredible.com 020 7423 6333 @futureshape on Twitter Thank you webcredible > customer experience design 20