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The Newest New Typography

The Newest New Typography

Slides from my talk at the 2013 Ampersand conference (Brighton, UK). Starting with typography across print and screen, via the problems of representing complex documents in CSS, to the need for better semantic markup at the point of content creation.

Gerry Leonidas

June 28, 2013

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  1. T Y POGRAPHIC THINK TANK Our purpose Set standards for

    typographic excellence in new media. Encourage development of new tools for digital typography, and the adoption & use of those tools by visual designers. Preserve traditional typographic knowledge and apply it creatively to digital media. Our focus Long text for extended reading on digital screens. | Let’s talk . 415 203 9306 | [email protected]
  2. <div id="container" hlevel= "3"> <p>This is important stu .</p> </div>

    <div id="note" hlevel= "7"> chainbefore="container"> <p>Less important stu .</p> </div>
  3. Author writing tools > >document structure > >reader’s experience >

    >design conventions > >author's assumptions