The Newest New Typography

Slides from my talk at the 2013 Ampersand conference (Brighton, UK). Starting with typography across print and screen, via the problems of representing complex documents in CSS, to the need for better semantic markup at the point of content creation.

Transcript

1. The newest new typography Gerry Leonidas University of Reading
2. No, not really.
12. If it’s Good Enough, it survives.
17. convention + originality technology [ ]Z
18. Why do you need typographers?
19. Scales of reading
20. > within document > within article > within paragraph > along the line
21. [and very little to o er:] > between documents
22. T Y POGRAPHIC THINK TANK Our purpose Set standards for typographic excellence in new media. Encourage development of new tools for digital typography, and the adoption & use of those tools by visual designers. Preserve traditional typographic knowledge and apply it creatively to digital media. Our focus Long text for extended reading on digital screens. | Let’s talk . 415 203 9306 | john@johndberry.com
24. > H&J > Grids > Media query >Keep & break controls > Element query
25. Shift the focus from tradition to e ciency
27. Try something di cult, to discover what breaks.
28. Reference work?
31. This, then that, then the other; keep them together; don’t mess the spacing and type styles.
32. > Sequence > Grouping > Micro-typography
33. a bit of structured text
42. stu that appears really complicated?
45. So…
46. David Hughes and Jamie Neely, and Jake Giltso
53. problems?
54. footnotes doable, but…
55. > line control > numbering / sorting
56. > OT feature subset? > semantic associations > continuity
57. but… typographers see this:
69. From object structures to semantic structures
70. My wish list
71. Structural + Semantic markup at the time of authoring.
72. content
73. content ntent conte
74. content ntent conte content content
75. <div id="container" hlevel= "3"> <p>This is important stu .</p> </div> <div id="note" hlevel= "7"> chainbefore="container"> <p>Less important stu .</p> </div>
76. Authoring environments!
77. Author writing tools > >document structure > >reader’s experience > >design conventions > >author's assumptions
82. Markdown+ please!
84. @gerryleonidas Thank you