Einführung in Video

Schneller Überblick zum online Video-Markt und den verschiedenen Angeboten.

Onlinevortrag am Montag 04. Mai 2009 im eVideo 2.0 Projekt an der HTW Berlin.

Transcript

1. EINFÜHRUNG IN VIDEO BERTRAM GUGEL 1
3. GOT IT?
4. 4 TV YouTube MyVideo iTunes Joost Hulu Maxdome RTL Now Metacafe WALLED GARDEN Rocketboom CBS Net ix ZDF EQAL UGC PRO OPEN ACCESS MARKET OVERVIEW TV WEB IPTV CONTENT Amazon
5. ...VIDEO IS BIG. 5
6. ...VIDEO IS BIG. VIDEO 3 Minuten 1 Video 1 Ad Impression BUT: YOUTUBE IS BIGGER. • 40 % of all US Video Streams in Dec 2008 • 13h of video content are being uploaded every minute! • 5,9 billion viewed videos/month (US) • 300 million unique viewers in Dec 2008 (WW) 6
7. 7 YouTube‘s got talent!
8. 8 116m Views 5,6m Views 74m Views YouTube‘s got news!
9. Web-TV CONTENT
10. WEB-TV IS EVERYWHERE ... 78 % of all Americans viewed an online video 309 minutes of video / Month 95 Videos per Viewer Every mayor online portal has a WebTV o ering
11. POSTERCHILD: Rocketboom 2004 700 views/day 1 Video format 1 page 2006 „The Rise of the Video Blog“ Rolling Stone 100.000 views/day $80.000 in advertising 4 Video formats 1 page 2008 Distribution deal with Sony Pictures TV 250.000 views/day Werbung, Sponsoring 12 Video formats 12 pages AppleTV, TiVo, PS3, PSP, ... 11
12. WEB STUDIOS
13. WEBISODES 3,8 M Views 8,8 M Views 7,4 M Views 75k Views 130 M Views = No Partner – no reach!
14. Web
15. 15 ! NBC & News.Corp JV ! 272m Views on YouTube ! Syndication to AOL, Yahoo!, MSN, MySpace, Comcast, ... AN EVIL PLOT TO DESTROY TV (The World)
16. TV STATION 2.0  Google AdSense+Video  „multimillion-dollar- budgeted cartoon series“  50 Episodes  Distribution through Google AdSense, YouTube and Widgets  Sponsored by Burger King
17. Cable Co
18. 18 VoD
19. 19 VoD with a twist 10M Subscribers
20. 20 BOX plays
21. Other
22. 22 MOBILE ‣ reaches 92% of US online users ‣ >300 partners ‣ 360% growth in video views year/year
23. 23 P2P
24. LIVE
25. Vielen Dank! Kontakt Bertram Gugel M: +49 179 22 1 77 63 bertram.gugel@gmail.com www.gugelproductions.de @digitaler lm