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@hepidad
March 01, 2021
Education
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First ever meeting for entrepreneurship class
@hepidad
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Transcript
Entrepreneurship Irwan A. Kautsar, S.Kom., M.Kom., Ph.D
E’ship Small Medium Enterprise (SME) Innovation Driven Enterprise (IDE) Target
Local Market Target Global Market Sources: https://ocw.mit.edu/courses/15-390-new-enterprises-spring-2013/
Innovation = Invention?
https://murahnyo.files.wordpress.com/2014/09/hard-cover-nada.jpg https://www.freshbooks.com/wp-content/uploads/2018/05/device-large-family.png A B
https://murahnyo.files.wordpress.com/2014/09/hard-cover-nada.jpg https://www.freshbooks.com/wp-content/uploads/2018/05/device-large-family.png Innovation = Invention?
Innovation = Invention? Innovation = Something has a value Invention
= Something has invented Innovation = Invention x Commercialization
Innovation Types • Technology. Example : VR Tech • Process.
Example: Ride sharing app. • Business Models. Example: Google Innovate their Business Model from search engines to ads company.
Innovation Categories • Disruptive. Made market disruption. Amazon: Disrupt brick
& mortar store. • Incremental. Increase some business aspect. From Ecommerce to Marketplace. • Lateral. Innovation on lateral (another side) of existing business. Example: Amazon: Marketplace and Cloud Services (AWS)
Innovation Type & Categories • Technology • Process • Business
Models • Disruptive • Incremental • Lateral
Simple Way to Start Company Passion Technology Idea
Simple Way to Start Company Passion Technology Idea But, How
you plan your start-up?
The answer is … You need to design a Business
Model
None