Design Sprint Workshop at ProductSense

An intense 3-hour workshop for #ProductSense meeting held at Fresh Tilled soil in Watertown, MA on July 24, 2015

Transcript

1. design s @iamctodd #designsprint #ProductSense
3. warm-up challenge #1
5. warm-up challenge #2
6. How do you know your product idea is any good?
7. A tale of an idea
8. “Example” quotes.
9. A team of 12 ..?! $90k..??
10. no. @#$%’n. way.
12. Source: WSJ
15. MAKE THINGS PEOPLE WANT
16. MAKE THINGS PEOPLE WANT >
17. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >
21. 13 Innovation Team Existing CTCT Team
22. 13 Innovation Team Existing CTCT Team clarify
23. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept clarify
24. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify
25. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
26. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
27. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
28. 13 revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
29. 13 evolution revolution Innovation Team Existing CTCT Team MVC Minimum Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
30. design
32. https://github.com/thoughtbot/design-sprint
33. NAMES design sprint
34. design spike
35. product discovery
36. discovery session
37. deep dive
38. discovery sprint
39. ! Understand Diverge Converge Build Test
40. ! Understand Diverge Converge Build Test
41. Source: gv.com; thoughtbot.com; smashngmagazine.com
42. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate
43. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
44. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery Interpretation Experimentation Evolution Ideation
45. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide 2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
46. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE
48. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective
49. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
50. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
51. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
52. Phase 1 Understand Get the Background Get Inspired Define the Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
54. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
55. understand Get the Background Introductions Rules of the Design Sprint Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
56. pitch practice
57. facts, assumptions, questions
59. assumptions questions facts
60. assumptions questions facts
61. what’s an assumption?
62. Connect 9 dots Use four straight lines or less Do not lift pen once you start No reversing
63. Connect 9 dots Use four straight lines or less Do not lift pen once you start No reversing
65. ten minutes...
67. questions
68. five minutes...
69. so.. what’s the problem?
70. problem statement
72. user journey
74. ten minutes...
75. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 8-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
76. diverge Gear Up Review Agenda and Rules Pitch Practice Background Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
77. job stories
78. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can __OUTCOME__.
79. five minutes...
80. six-up: six different ideas in 5 minutes
82. five minutes...
83. storyboard
85. ten minutes...
86. @iamctodd #designsprint #ProductSense break
87. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
88. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
89. dot vote venn diagram 2x2 matrix
90. assumptions table
92. fifteen minutes...
93. wireframe
95. fifteen minutes...
96. build Prototype Refine Screens Build it! Test Interview Prep Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
97. build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
98. 70 Lo Hi Interactive Fidelity Hi
99. paper prototype
100. http://uxmag.com/
101. interview structure
102. Pre-roll questions Tasks / Interview Post-roll questions
103. ten minutes...
104. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective
105. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up Daily Retrospective Sprint Retrospective
107. test with two teams
108. five minutes...
109. five minutes... second test
110. what .. worked? ..was validated?
111. retrospective
112. what’s next?
113. } } } DESIGN SPRINT JUMP START AGILE SCRUM Define Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4
114. source: SMashing Mag/D. Dimmick SPRINT
115. ! Understand Diverge Converge Build Test
116. Life is too short to build something nobody wants “ -Ash Maurya
117. WANT MORE? hello@ctodd.com @iamctodd Early Release on O’Reilly Media designsprintbook.com design