Design Sprint Workshop at ProductSense

Design Sprint Workshop at ProductSense

An intense 3-hour workshop for #ProductSense meeting held at Fresh Tilled soil in Watertown, MA on July 24, 2015

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C. Todd Lombardo

July 24, 2015
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Transcript

  1. design s @iamctodd #designsprint #ProductSense

  2. None
  3. warm-up challenge #1

  4. None
  5. warm-up challenge #2

  6. How do you know your product idea is any good?

  7. A tale of an idea

  8. “Example” quotes.

  9. A team of 12 ..?! $90k..??

  10. no. @#$%’n. way.

  11. None
  12. Source: WSJ

  13. None
  14. None
  15. MAKE THINGS PEOPLE WANT

  16. MAKE THINGS PEOPLE WANT >

  17. MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS >

  18. 13

  19. 13

  20. 13

  21. 13 Innovation Team Existing CTCT Team

  22. 13 Innovation Team Existing CTCT Team clarify

  23. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    clarify
  24. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    MVP Minimum Viable Product build clarify
  25. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    MVP Minimum Viable Product build clarify integrate Project Team EXISTING PRODUCT
  26. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    MVP Minimum Viable Product build clarify New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
  27. 13 Innovation Team Existing CTCT Team MVC Minimum Viable Concept

    MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
  28. 13 revolution Innovation Team Existing CTCT Team MVC Minimum Viable

    Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
  29. 13 evolution revolution Innovation Team Existing CTCT Team MVC Minimum

    Viable Concept MVP Minimum Viable Product build clarify scale New Team PRODUCT pilot integrate Project Team EXISTING PRODUCT
  30. design

  31. None
  32. https://github.com/thoughtbot/design-sprint

  33. NAMES design sprint

  34. design spike

  35. product discovery

  36. discovery session

  37. deep dive

  38. discovery sprint

  39. ! Understand Diverge Converge Build Test

  40. ! Understand Diverge Converge Build Test

  41. Source: gv.com; thoughtbot.com; smashngmagazine.com

  42. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate

  43. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  44. Source: gv.com; thoughtbot.com; smashngmagazine.com Empathize Define Prototype Test Ideate Discovery

    Interpretation Experimentation Evolution Ideation
  45. Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide

    2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate
  46. IDEO XPLANE CHESKIN CONIFER COOPER FROG FITCH MELVILLE

  47. None
  48. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective
  49. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective
  50. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective
  51. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype
  52. Phase 1 Understand Get the Background Get Inspired Define the

    Problem Know the User Daily Retrospective Phase 2 Diverge Gear Up Generate Solutions Daily Retrospective Phase 3 Converge Scrutinize Your Work Team Sketching Prototype Sketch Daily Retrospective Phase 4 Build Build Prototype Structure Interviews Daily Retrospective Finish Prototype Phase 5 Test Test Interviews Daily Retrospective Project Wrap-up !
  53. None
  54. understand Get the Background Introductions Rules of the Design Sprint

    Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
  55. understand Get the Background Introductions Rules of the Design Sprint

    Introduce the Idea Parking Lot Review Agenda Pitch Practice Review Research and Past Work Get Inspired Goals & Anti-goals Existing Product, Competitors, and Substitutes Facts and Assumptions Define the Problem Problem Statement Challenge Map(s) Know the User Who / Do Personas User Journey Map Wrap-up Daily Retrospective
  56. pitch practice

  57. facts, assumptions, questions

  58. None
  59. assumptions questions facts

  60. assumptions questions facts

  61. what’s an assumption?

  62. Connect 9 dots Use four straight lines or less Do

    not lift pen once you start No reversing
  63. Connect 9 dots Use four straight lines or less Do

    not lift pen once you start No reversing
  64. None
  65. ten minutes...

  66. None
  67. questions

  68. five minutes...

  69. so.. what’s the problem?

  70. problem statement

  71. None
  72. user journey

  73. None
  74. ten minutes...

  75. diverge Gear Up Review Agenda and Rules Pitch Practice Background

    Phase Recap Job-Stories Generate Solutions Mind Map 8-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
  76. diverge Gear Up Review Agenda and Rules Pitch Practice Background

    Phase Recap Job-Stories Generate Solutions Mind Map 6-Ups (aka Crazy Eights) Storyboard Silent critique Group critique Super vote Wrap-up Daily Retrospective
  77. job stories

  78. When ___SITUATION___ happens, I want/need __MOTIVATION__ so that I can

    __OUTCOME__.
  79. five minutes...

  80. six-up: six different ideas in 5 minutes

  81. None
  82. five minutes...

  83. storyboard

  84. None
  85. ten minutes...

  86. @iamctodd #designsprint #ProductSense break

  87. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize

    Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
  88. converge Get Started Describe Converge Pitch Practice (yes, again!) Scrutinize

    Your Work Recap Background $100 Test Assumptions Table Identify Alternative Wireframe Prototype Team Sketching - I Ritual Dissent Team Sketching – II Final Sketch Wrap-up Daily Retrospective
  89. dot vote venn diagram 2x2 matrix

  90. assumptions table

  91. None
  92. fifteen minutes...

  93. wireframe

  94. None
  95. fifteen minutes...

  96. build Prototype Refine Screens Build it! Test Interview Prep Define

    Pre-roll questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
  97. build Prototype Refine Screens Build it! Confirm Interviews Define Pre-roll

    questions Define Tasks Define post-roll questions Confirm Interviews Wrap-up Daily Retrospective
  98. 70 Lo Hi Interactive Fidelity Hi

  99. paper prototype

  100. http://uxmag.com/

  101. interview structure

  102. Pre-roll questions Tasks / Interview Post-roll questions

  103. ten minutes...

  104. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up

    Daily Retrospective Sprint Retrospective
  105. test ! Interviews #1 #2 #3 #4 #5 #6 Wrap-up

    Daily Retrospective Sprint Retrospective
  106. 78

  107. test with two teams

  108. five minutes...

  109. five minutes... second test

  110. what .. worked? ..was validated?

  111. retrospective

  112. what’s next?

  113. } } } DESIGN SPRINT JUMP START AGILE SCRUM Define

    Understand Build Test Ideate WEEK 1 Refine Build Test WEEK 2 Refine Build Test WEEK 3 Refine Build Test WEEK 4
  114. source: SMashing Mag/D. Dimmick SPRINT

  115. ! Understand Diverge Converge Build Test

  116. Life is too short to build something nobody wants “

    -Ash Maurya
  117. WANT MORE? hello@ctodd.com @iamctodd Early Release on O’Reilly Media designsprintbook.com

    design