Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
John Hancock LOFT Visits Workbar
Search
Sponsored
·
Ship Features Fearlessly
Turn features on and off without deploys. Used by thousands of Ruby developers.
→
C. Todd Lombardo
PRO
January 10, 2018
Design
6
370
John Hancock LOFT Visits Workbar
C. Todd Lombardo
PRO
January 10, 2018
Tweet
Share
More Decks by C. Todd Lombardo
See All by C. Todd Lombardo
Delightfully Awesome: Product Tank NYC 17-June-2024
iamctodd
PRO
0
220
Las Reglas de Producto
iamctodd
PRO
4
550
Product Roadmaps are Hard
iamctodd
PRO
55
12k
Your Smartphone Knows What You're Doing
iamctodd
PRO
1
530
Product Research Rules! MtPCon London 2019
iamctodd
PRO
18
2.6k
Products, Portfolios, & P-Teams, Oh My!
iamctodd
PRO
6
1.8k
Roadmaps Are Dead, Long Live Roadmaps! MTPCon 2018
iamctodd
PRO
26
12k
Data & Design Like PB&J
iamctodd
PRO
8
620
Product Tank Boston - Roadmaps?
iamctodd
PRO
5
1.1k
Other Decks in Design
See All in Design
Figmaレクチャー会Part1 基本のき編@千株式会社 社内勉強会
designer_no_pon
2
250
Drawing for Animation
lynteo
2
190
デザインコンテキストのバトンをつなぐ—AI時代のプロダクトマネジメント
kumanoayumi
6
850
Spacemarket Brand Guide
spacemarket
2
160
maki setoguchi
maki_setoguchi
0
660
デザインエンジニアの延長にデザインマネージャーとしての可能性を探る
takanorip
1
900
爆速開発でAIプロダクトが40万インプレッションになった話
tsubura
0
160
Treasure_Hunting
solmetts
0
240
アイデアを加速させる!Firefly ボードで発想の幅を広げよう
connecre
1
300
企業にデザインが融けたとき、デザイナーにできること。事業会社12年間の探究と葛藤 / Designship2025
visional_engineering_and_design
0
1.4k
Mandalyn_DT5001_FinalAssignment.pdf
lynteo
0
130
Storyboard Assignment: Storyboard from Comic Strip
lynteo
3
180
Featured
See All Featured
Technical Leadership for Architectural Decision Making
baasie
1
240
Building Adaptive Systems
keathley
44
2.9k
YesSQL, Process and Tooling at Scale
rocio
174
15k
Embracing the Ebb and Flow
colly
88
5k
Have SEOs Ruined the Internet? - User Awareness of SEO in 2025
akashhashmi
0
270
Jamie Indigo - Trashchat’s Guide to Black Boxes: Technical SEO Tactics for LLMs
techseoconnect
PRO
0
62
Impact Scores and Hybrid Strategies: The future of link building
tamaranovitovic
0
200
The Impact of AI in SEO - AI Overviews June 2024 Edition
aleyda
5
730
What Being in a Rock Band Can Teach Us About Real World SEO
427marketing
0
170
Marketing Yourself as an Engineer | Alaka | Gurzu
gurzu
0
130
Skip the Path - Find Your Career Trail
mkilby
0
56
技術選定の審美眼(2025年版) / Understanding the Spiral of Technologies 2025 edition
twada
PRO
117
110k
Transcript
LOFT AT WORKBAR Design Thinking Bootcamp W O R K
B A R . .
None
FOR SALE: SOCKS. THREE. DIFFERENT COLORS.
A $5M IDEA?
A $25M IDEA??
None
YOU ARE HERE YOU WANT TO BE HERE
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
SOLUTION FORMULATION
EVERYONE HAS A PROCESS…
None
IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED
Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
APPLIED DESIGN-THINKING
Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide
2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 DESIGN SPRINT APPROACHES Understand Define Build Test Decide
ONE DESIGN SPRINT APPROACH
ONE DESIGN SPRINT APPROACH UNDERSTAND
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º
3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º
2º ✓ X 1º 2º 3º
CHECK YOUR ASSUMPTIONS!
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
PROBLEM-SOLUTION-WHY
PROBLEM-SOLUTION-WHY Water on the floor —> Mop
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
IT’S THE MINDSET…
DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
DESIGNTIST
SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
None
MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS > (or
Need, or Love!)
W O R K B A R . .