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John Hancock LOFT Visits Workbar
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C. Todd Lombardo
PRO
January 10, 2018
Design
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John Hancock LOFT Visits Workbar
C. Todd Lombardo
PRO
January 10, 2018
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Transcript
LOFT AT WORKBAR Design Thinking Bootcamp W O R K
B A R . .
None
FOR SALE: SOCKS. THREE. DIFFERENT COLORS.
A $5M IDEA?
A $25M IDEA??
None
YOU ARE HERE YOU WANT TO BE HERE
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
YOU ARE HERE YOU WANT TO BE HERE PROBLEM EXPLORATION
SOLUTION FORMULATION
EVERYONE HAS A PROCESS…
None
IDEO XPLANE CHESKIN BITOMI COOPER FROG FITCH MELVILLE IDEO ED
Discovery Interpretation Ideation Experimentation Evolution STANFORD Empathize Define Ideate Prototype Test Prepare Form Harden Fire & Glaze
APPLIED DESIGN-THINKING
Define Understand Build Test Ideate Understand Diverge Prototype Validate Decide
2013 Unpack Sketch Prototype Test Decide 2015 Understand Diverge Build Test Converge Empathize Define Prototype Test Ideate Map Sketch Build Test Decide 2016 DESIGN SPRINT APPROACHES Understand Define Build Test Decide
ONE DESIGN SPRINT APPROACH
ONE DESIGN SPRINT APPROACH UNDERSTAND
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE 1º 2º 3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE 1º 2º
3º
ONE DESIGN SPRINT APPROACH UNDERSTAND DIVERGE CONVERGE PROTOTYPE TEST 1º
2º ✓ X 1º 2º 3º
CHECK YOUR ASSUMPTIONS!
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
CONNECT 9 DOTS. WITH 4 OR LESS STRAIGHT LINES. NO
LIFTING THE PEN, NO REVERSE.
PROBLEM-SOLUTION-WHY
PROBLEM-SOLUTION-WHY Water on the floor —> Mop
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator
PROBLEM-SOLUTION-WHY Water on the floor —> Mop WHY? Leaky pipe
—> Fix pipe WHY? Too much pressure —> Lower pressure WHY? Pressure Regulator —> Replace Regulator WHY? Maintenance Schedule —> More frequent inspection
IT’S THE MINDSET…
DESIGNER SCIENTIST EMPATHIC MAKER FORWARD LOOKING RIGOROUS EXPERIMENTAL HYPOTHESIS DRIVEN
DESIGNTIST
SCIENTIFIC METHOD DESIGN PROCESS AGILE PHILOSOPHY design sprint
None
MAKE THINGS PEOPLE WANT MAKE PEOPLE WANT THINGS > (or
Need, or Love!)
W O R K B A R . .