icePOS

Investor Slide Deck

Transcript

1. icePOS adding value to the process of taking payment
2. icePOS adding value to the process of taking payment 1 icePOS is a pre-revenue tech startup looking to raise £150,000 to cover the cost of product launch, marketing & PR and initial operational costs (lean). icePOS - INTRODUCTION
3. icePOS adding value to the process of taking payment 2 At icePOS we provide a set of mobile point of sale apps designed specifically for small businesses. icePOS - INTRODUCTION
4. 3 The apps are all based on the principal that every business, regardless of sector, can benefit from an efficient means of creating bills, accepting payments and leveraging the data this process creates. icePOS - INTRODUCTION icePOS adding value to the process of taking payment
5. 4 Creating multiple apps from a standard set of code blocks allows us to provide ideal niche market products at very affordable prices. icePOS - INTRODUCTION icePOS adding value to the process of taking payment
6. icePOS - PRODUCT RANGE iceRETAIL iceINVOICE iceDINING iceSALON iceB&B 5 iceYOU icePOS adding value to the process of taking payment
7. 6 iceRETAIL iceRETAIL - mobile point of sale offering quick bill generation, flexible items database and in-app payments. CREATE BILL ADD ITEMS TAKE PAYMENT CREATE RECEIPT icePOS adding value to the process of taking payment MARKET READY
8. iceRETAIL 7 icePOS adding value to the process of taking payment MARKET READY
9. 8 iceRETAIL(+) iceRETAIL(+) offers the extra features of stock control & e-commerce connections. icePOS adding value to the process of taking payment IN DEVELOPMENT
10. 9 iceINVOICE - mobile point of sale offering built-in quote and invoice generation, tracking features and in-app payments. CREATE INVOICE ADD ITEMS SEND INVOICE STORE INVOICE TAKE PAYMENT iceINVOICE icePOS adding value to the process of taking payment MARKET READY
11. iceINVOICE 10 icePOS adding value to the process of taking payment MARKET READY
12. 11 iceINVOICE(+) iceINVOICE(+) offers resource and booking management. icePOS adding value to the process of taking payment IN DEVELOPMENT
13. 12 iceDINING iceDINING - food service point of sale offering table side ordering, multiple kitchen printers and and in-app payments. CREATE BILL ADD ITEMS KITCHEN PRINT STORE BILL TAKE PAYMENT icePOS adding value to the process of taking payment MARKET READY
14. 13 iceDINING icePOS adding value to the process of taking payment MARKET READY
15. 14 iceDINING(+) iceDINING(+) offers booking management. icePOS adding value to the process of taking payment IN DEVELOPMENT
16. TAKE PAYMENT 15 iceSALON iceSALON - hair and beauty point of sale offering flexible product list, chair-by-chair reporting and in-app payments. SELECT STYLIST CREATE BILL ADD ITEMS PRINT RECEIPT icePOS adding value to the process of taking payment MARKET READY
17. 16 iceSALON icePOS adding value to the process of taking payment MARKET READY
18. 17 iceSALON(+) offers booking management. iceSALON(+) icePOS adding value to the process of taking payment IN DEVELOPMENT
19. 18 iceB&B - accommodation point of sale offering room account management, one touch bill creation and in-app payments. NEW ACCOUNT ADD CHARGES ADD EXTRAS CREATE BILL TAKE PAYMENT icePOS adding value to the process of taking payment iceB&B MARKET READY
20. 19 iceB&B icePOS adding value to the process of taking payment MARKET READY
21. 20 iceB&B(+) offers booking management. iceB&B(+) icePOS adding value to the process of taking payment IN DEVELOPMENT
22. 21 iceYOU iceYOU - offers the opportunity for customers to create a mobile point of sale app that fits perfectly with their business. UNDEFINED YOU CHOOSE PICK ONE BUILD IT YOUR WAY icePOS adding value to the process of taking payment READY FOR ORDERS
23. SAVE AS CSV SAVE AS PDF EXPORT TO XERO icePOS - LEVERAGING THE DATA 22 All the above come with a full suite of reports that can be converted to CSV and PDF or the data can be sent directly into Xero. icePOS adding value to the process of taking payment
24. icePOS - ROUTES TO MARKET 23 ROUTES TO MARKET TRADITIONAL MARKETING ACCOUNTANT INCENTIVES CORPORATE PARTNERING + + SUBSCRIPTION INCENTIVES + icePOS adding value to the process of taking payment
25. icePOS - ROUTES TO MARKET 24 TRADITIONAL IN-PRINT FACE-2-FACE ONLINE + + • PRODUCT REVIEW • COMPANY REVIEW • PARTNER REVIEW • SEO / ASO • PAY-PER-CLICK • PROMO VIDEOS • TRADE SHOWS • TECH SHOWS • BLOG/TWEET/POST • DIRECT ADVERTS • ALL CONNECTED SOCIAL + icePOS adding value to the process of taking payment
26. icePOS - ROUTES TO MARKET 25 CORPORATE PARTNERING XERO OTHERS HANDPOINT + + • HUGE EXPOSURE • PERFECT COMBO • POS UNDERSERVED • GOOD EXPOSURE • PERFECT COMBO • AIMING HIGH • LOTS OF POSSIBLE • STITCH LABS • SITEMINDER icePOS adding value to the process of taking payment
27. icePOS - ROUTES TO MARKET 26 ACCOUNTANT INCENTIVES ACCOUNTANT REVENUE CUSTOMERS + = • SME ACCOUNTANT • USES XERO • RECOMMEND US • RUN A BUSINESS • NEED POS • TRUST ACCOUNTANT • REVENUE SHARE • MORE = BIGGER • MAKES LIFE EASIER icePOS adding value to the process of taking payment
28. icePOS - ROUTES TO MARKET 27 SUBSCRIPTION INCENTIVES YOU DISCOUNT YOUR MATES + = • RUN A BUSINESS • PRICE CONSCIOUS • WELL CONNECTED • RUN A BUSINESS • NEED POS • TRUST YOU • REDUCED FEES • MORE = BIGGER • REAL DIFFERENCE icePOS adding value to the process of taking payment
29. icePOS - REVENUE STREAMS 28 REVENUE STREAMS PAID DOWNLOAD CLOUD SUBSCRIPTION CARD PAYMENTS REMOTE SETUP + + + icePOS adding value to the process of taking payment
30. icePOS - REVENUE STREAMS 29 PAID DOWNLOADS £6.99 STANDARD £12.99 (+) OR • APP STORE DISTRIBUTION • VAT PAID AT SOURCE • 30% TO APPLE • VISIBILITY THROUGH RANK • SIMPLE IMPLEMENTATION • IN-APP UPGRADES icePOS adding value to the process of taking payment
31. REMOTE SETUP £250 ONE OFF FEE icePOS - REVENUE STREAMS 30 • PAINLESS SETUP • SIMPLE Q/A PROCESS • HIT THE GROUND RUNNING • MORE EFFICIENT DATABASE • AFFORDABLE icePOS adding value to the process of taking payment
32. icePOS - REVENUE STREAMS 31 CLOUD SUBSCRIPTION £12.99 / month 3 DEVICES • AUTOMATIC SYNC • REAL TIME BACK-UP • EXCELLENT I/O • CROSS OS • AFFORDABLE • SECURE icePOS adding value to the process of taking payment
33. CARD PAYMENTS icePOS - REVENUE STREAMS 32 • SUPPLIED BY HANDPOINT • GOOD REVENUE SHARE • FULLY PCI COMPLIANT • FULLY INTEGRATED • GOOD REVENUE STREAM • FLEXIBLE OPTIONS • COMPETITIVE PRICING OR MONTHLY PERCENTAGE £4.38 0.25% icePOS adding value to the process of taking payment
34. icePOS - COMPETITION 33 COMPETITION TRADITIONAL POS MOBILE POS PAYMENT PROCESSORS + + INVOICING APPS + icePOS adding value to the process of taking payment
35. icePOS - COMPETITION 34 TRADITIONAL POS PLAYERS • EXPENSIVE SOFTWARE • EXPENSIVE HARDWARE • OFTEN NOT USER FRIENDLY • ESTABLISHED & TRUSTED • PERMANENT CONNECTION • VERY POWERFUL ADVANTAGES NEGATIVES + 1000s MORE icePOS adding value to the process of taking payment
36. icePOS - COMPETITION 35 PAYMENT PROCESSORS PLAYERS • RETAIL ONLY • INFLEXIBLE DATABASE • HAVE TO PROCESS CARDS • FREE POS • ALREADY ESTABLISHED • WELL FUNDED COMPANIES ADVANTAGES NEGATIVES + 100s MORE icePOS adding value to the process of taking payment
37. icePOS - COMPETITION 36 MOBILE POS PLAYERS • RETAIL ONLY • OFFLINE ISSUES • COMPARATIVELY EXPENSIVE • ANY DEVICE - ANYWHERE • XERO CONNECTION • POWERFUL ADVANTAGES NEGATIVES + FEW MORE icePOS adding value to the process of taking payment
38. icePOS - COMPETITION 37 INVOICING APPS PLAYERS • SLOW INPUT (NOT POS) • NO INTEGRATED PAYMENTS • NO XERO CONNECTIONS • ALREADY ESTABLISHED • COMPARABLE PRICING • POWERFUL ADVANTAGES NEGATIVES + FEW MORE icePOS adding value to the process of taking payment
39. icePOS - OPPORTUNITY 38 THE NUMBERS ~750,000 APPLICABLE BUSINESSES WITH FEWER THAN 10 EMPLOYEES OPERATIONAL IN THE UK ALONE. icePOS adding value to the process of taking payment
40. icePOS - OPPORTUNITY 39 SECTOR SPLIT iceRETAIL iceINVOICES iceDINING iceSALON iceB&B icePOS adding value to the process of taking payment
41. LESS IMPORTANCE IS PUT ON RETAIL DUE TO THE LEVEL OF COMPETITION IN THIS MARKET icePOS - OPPORTUNITY 40 SECTOR IMPORTANCE - I iceRETAIL iceINVOICES iceDINING iceSALON iceB&B icePOS adding value to the process of taking payment
42. MORE IMPORTANCE ON INVOICES AND DINING DUE TO THE LEVEL OF OPENS/ CLOSES IN THESE VOLATILE SECTORS icePOS - OPPORTUNITY 41 SECTOR IMPORTANCE - II iceRETAIL iceINVOICES iceDINING iceSALON iceB&B icePOS adding value to the process of taking payment
43. MORE IMPORTANCE ON BOTH SALON AND B&B AS THEY ARE CURRENTLY UNDER SERVED BY AFFORDABLE POS SOFTWARE icePOS - OPPORTUNITY 42 SECTOR IMPORTANCE - III iceRETAIL iceINVOICES iceDINING iceSALON iceB&B icePOS adding value to the process of taking payment
44. SEE OUR SPREADSHEET FOR FURTHER DETAILS icePOS - OPPORTUNITY 43 PROFIT & LOSS 500,000 1,000,000 1,500,000 2,000,000 2,500,000 3,000,000 YEAR 1 YEAR 2 YEAR 3 YEAR 4 TURNOVER PROFIT icePOS adding value to the process of taking payment
45. icePOS - TEAM 44 icePOS adding value to the process of taking payment Mike Platt is an accomplished iOS developer with numerous apps available in the store. He has an excellent understanding of delivering end-to-end solutions in this relatively new industry. ! Mike also has a strong background in graphics, photography and web development having run a small yet profitable design company (The 2create Network) for a over 5 years. ! Mike has gained a good understanding of small business management having been personally involved at management level in hospitality, outdoor pursuits and design companies. MIKE PLATT @mikeplatt79 mikeplatt@inbox.com
46. SEIS ELIGIBLE icePOS - INVESTMENT 45 50% INCOME TAX 100% CGT RELEIF £10,000 MINIMUM INVESTMENT icePOS adding value to the process of taking payment
47. INTERESTED? icePOS - INVESTMENT 46 07710 690 820 info@icepos.co.uk icePOS adding value to the process of taking payment